Professional Documents
Culture Documents
Client/Product Name:
SECTION V
FORMS
Form 1: Deadlines
Status Reports:
Industry/Company Review
Product Review/Buyer Analysis
Competitive Review
Segmentation, Targeting, and Positioning
Communications Objectives & Budget Request
Creative Strategy Statement/Source Determination
IMC Program Element Mix
Specific Media Objectives/Mix
Evaluation Program
Presentation to Client:
Final Report:
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