THE TIPPING POINT

A social trend suddenly takes of

To be a dying brand
The fashion/trend begins to spread
Sales/trends boom
To be the fashion icon/trend of the decade
A rapid turnaround in fortunes
the trend will slowly grow
the rate of spread accelerates enormously
(bring/gain) widespread publicity
The advent of social media has greatly increased

1. Id like to give a summary of the text where the author describes Macolm
Gladwells book The tipping point.
2. Malcolm Gladwell in his book writes about (reveals) (explains) the way social
trends suddenly take of (boom), claiming that there is a point when a trend
spreads and suddenly gather popularity.
3. He provides an example of hoe HPS
4. Gladwell compares such social trends to medical epidemics. Saying that it
can also starts with a few people being infected but than the rate of spread
accelerates enormously, evwn though in the end it can become a distant
memory or die out at all.
5. The Tipping Point attracted marketing executives, showing that not only
expensive campaigns can bring publicity, but also word-of-mouthing
marketing and social media.