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Analysys Mason MENA OTT Music Video Aug2013 RDRK0 SAMPLES
Analysys Mason MENA OTT Music Video Aug2013 RDRK0 SAMPLES
Research Report
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
Contents
Slide no.
Slide no.
5.
6.
Executive summary
7.
8.
9.
Recommendations
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
Contents
Slide no.
33. Despite the clear demand for mobile music in MENA, market players are
still working out how to monetise content in the face of widespread piracy
34. MENA has only a few examples of operator-run music portals and they
offer limited choice
35. Local OTT players are revitalising their music offerings by switching
from download to streaming services
36. OTT music case studies: Anghami (Lebanon)
37. OTT music case studies: Yala Music (various countries)
38. About the author and Analysys Mason
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
List of figures
Figure 1: Major companies discussed in this report
Figure 2: Smartphones share of mobile handset connections, Middle East
and North Africa, 20092018
Figure 3: Fixed broadband connections, and DSL and fibres share of
connections, Middle East and North Africa, 20092018
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
Bahrain
Egypt
International
Jordan
Umniah
Pan-Middle
East
Anghami , Hewlett-Packard
(HP), Music Master,
Ooredoo, UrFilez, Wataniya
Telecom, Yala Music
Saudi Arabia
STC
UAE
Video
For further details, see Mobile Internet Survey in the Middle East and Africa 2013: OTT
services and mobile money usage. Available at www.analysysmason.com/MIS-MEA-OTT.
Music
Batelco
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
15
Operators could play a significant role in this emerging content market by offering a new distribution channel and facilities for
monetisation, such as integrated billing. They could also profit from OTT video by monetising the additional bandwidth that consumers
use, but should offer additional data capacity at a reasonable cost and avoid the temptation to impose excessive charges. At the same
time, OTT players would be able to provide fresh content to mobile subscribers, and create opportunities to improve the value of
operators data offerings through media bundling.
Figure 5: Operators core capabilities and their benefits to OTT players [Source: Analysys Mason, 2013]
Operator capability
Provide connectivity
Uses traditional sales and marketing channels to promote media content for example, by launching SMS
campaigns, placing advertisements in their application stores and positioning content at the top of their portals.
Facilitates payments for premium content via means such as integrated billing, in a region where a high proportion of
the population is unbanked.
Operators have the ability to offer an enhanced user experience and enable end-to-end control of content
management, delivery and quality of service.
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
Executive summary
Recommendations
OTT media market overview and value chain
OTT video services and strategies in MENA
OTT music services and strategies in MENA
About the author and Analysys Mason
38
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
39
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
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Consulting
Our focus is exclusively on TMT.
We support multi-billion dollar investments, advise clients on
regulatory matters, provide spectrum valuation and auction support,
and advise on operational performance, business planning and strategy.
We have developed rigorous methodologies that deliver tangible
results for clients around the world.
For more information, please visit www.analysysmason.com/consulting.
Research
We analyse, track and forecast the different services accessed by
consumers and enterprises, as well as the software, infrastructure
and technology delivering those services.
Research clients benefit from regular and timely intelligence in
addition to direct access to our team of expert analysts.
Our dedicated Custom Research team undertakes specialised and
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For more information, please visit www.analysysmason.com/research.
Analysys Mason Limited 2013
The OTT media market in the Middle East and North Africa: emerging players and operator strategies
Alongside our standardised suite of research programmes, our Custom Research team undertakes specialised, bespoke research
projects for clients. The dedicated team offers tailored investigations and answers complex questions on markets, competitors and
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The OTT media market in the Middle East and North Africa: emerging players and operator strategies
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The OTT media market in the Middle East and North Africa: emerging players and operator strategies
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