http://www.hamleys.

com/hamelysofficalwebsiteUK
Hamelys
1)http://profit.ndtv.com/news/show/uktoyretailerhamleysopensfirststoreinindia34131
Oneoftheworld'sbiggesttoyretailerHamleyshasfinallyopeneditsfirststoreinthecountry,
courtesyRelianceRetail.InfactitwillbeoneoftheonlyfourstoresthatHamleyshasopened
outsideitshomemarketUK.
RelianceRetail,whichhasatieupwithHamleys,onThursdaysaiditplanstoopen20toy
storesacrossthecountryinthenextsevenyearswithaninvestmentofRs.150crore.
Hamleysstoreswouldhave5,000productsinthepricerangeofRs.1025,000,RelianceRetail
PresidentandChiefExecutive(Lifestyle)BijouKuriensaid.
IfyoulookatthepricinginIndiantoymarketthenyouwillbesurprised.ImustsayIndiaisa
hugemarketthatwillprovideusalotofopportunity,saidGudjonReynisson,CEOof
Hamleys.
Onthesamelineotherinternationaltoymakerstoowanttoplaywiththeincreasingretail
boomespeciallyafterspecialisttoysellersarehere.
Infact,GermantoycompanySimbahasboughtthelicensetomakeandsellthemascotofICC
2011WorldCupbeingheldinIndia.
WearenotonlylookingtolookingtoselllowerpricedproductstosuitIndianconsumersbut
wearealsocapitalisingonthefactthatthisnationisacricketfrenzycountryandour
associationwithworldcupwillhelpusdothat,saidBenNabert,CEOmiddleeastofSimba
Toys.
Butwillthischangetheunorganisedtoysectorwhichhasover60percentshareinthetoy
market.
IfsmalltoymakersinIndiawerebeeslookingfornectarthebigbadbearseemstohavefound
thehoneycomb.
Butwhatwillbeinterestingisifthesmalltoyretailersandmakersstillhaveenoughstingin
themtoprotectthehoneycomb.

2)http://news.franchiseindia.com/franchise/Hamleystoopen20storesinIndia1651/
Hamleystoopen20storesinIndia
Lastupdated:April09,201002:24IST

Hamleys,UKbasedretailerfortoysplanstoopen20storesinIndiainthenextsixtoseven
years.Forthis,thecompanywillinvestaroundRs150croretolaunchits20stores.
Besidesthis,thecompanyisgoingtoopenitsnextstoreinChennaiof10,000sqft.insize.
Moreover,thecompanyisalsolookingatspendingaroundRs50lakhonadvertisementforthe
firststore.
ThecompanyhasenteredIndiathroughRelianceRetail,whichhastakenitsfranchisefor20
years.ThetotalorganisedtoymarketinIndiaisaroundRs1500crore.Itcaterstoabout30
crorekidsupto15yearsofage.RelianceRetailwillbelookingtohaveasizeableshareinthe
toymarketofIndiabyexpandingthepresenceofthebrandoutlets.Apartfromstocking
Hamleysmerchandise,RelianceRetailwillstockproductsthatareexclusivelyavailabletothe
UKretailer.OtherglobalbrandsfromcompaniessuchasMattel,andFunskoolwillalsobe
availableattheseoutlet
3)Toystoryhttp://www.economist.com/blogs/blighty/2011/08/hamleys
Aug25th2011,16:01byR.B|
BuckinghamPalace,BigBen,thePiccadillylightsandtheNationalGalleryareamongLondons
toptouristattractions,butmanyforeignvisitorstoLondonalsolovetoshopparticularlyin
distinctiveBritishstoressuchasHamleysandHarrods.
NeitherofthesestoresarereallyBritishanymore,ofcourseIcelandicBaugurgroupran
Hamleysuntiltheretailgroupwentintoadministrationin2009;itisnowcontrolledby
Landsbanki,anationalisedIcelandicbank.QatarHoldingsboughtHarrodslastyear.
ButforeignownershipdoesnotstopeachofthesebrandsmarketingtheirBritishcredentialsat
homeandabroad:lastmonthHamleysopenedanewstoreinCyprus,andoutletsaredueto
openinSaudiArabiaandKuwaitinNovember.Inthepastfouryears,Hamleyshasexpanded
farbeyonditssevenfloorsinRegentStreetincentralLondon,acrosstheUKandbeyond.
TherearenowshopsinGlasgowandjustoutsideDublin,aswellasinDenmark,Dubaiand
Jordan;by2018,Indiawillhave20Hamleysoutlets.Thecompanyalsohassmallconcessions
inanumberofBritishairports,asdoesHarrodsalastgrabforvisitorscashjustbeforethey
flee,presumably.
ThestorewasopenedbyaCornishmancalledWilliamHamleyin1760,whodreamedof
havingthebesttoyshopintheworld.Thetoysnowsoldinhisstorehavechangedutterly
WilliamsoriginalbusinessplancouldnothaveenvisionedtheHarryPotterorCars2
merchandisethatiscurrentlysellingsowell,forexample.Theshopevenclosedforatimein
the1930s,butthebrandmanagedtoresurrectitselfdespitethechangewithinandaroundit.
Agoodbrandsellsanexperienceaswellasaproduct.WhenMcDonaldsfirstopenedineast
Asia,forexample,peoplewentnotjusttoeatBigMacsbuttoabsorbanAmericaneating
experience.Hamleystoowantstobeadestinationaswellasashop.TheCyprusHamleys
aimedtobringamagical,fairylandexperiencetotheisland,accordingtoastaffmember
ineffectthisreallymeansitletschildrenplaywithtoysaswellasbuythem.

Buttheresmoretoitthanjustlettingkidstryoutpriceytoys.HamleysBritishnessisalsoa
sellingpoint,inBritainandelsewhere.Thoughtheshopssellstoysofallmakes,Hamleys
brandedproductsarerepeatedlytopsellersineveryshop,accordingtoaspokesman.Thisis
partlybecauseitpromotesitsowntoysinthedemonstrations.ButIthinkitsalsoaboutthe
ideaofHamleysitmarketsitstoysaresouvenirsaswellasplaythings.Andsinceanytoy
mustappealbothtothechildwhowantsitandtotheparentsorotheradultswhowillbuyit,
thatsimportant.Iftheadultsenjoytheexperienceofgoing,aswellasspoilingtheirchildren,
thatsarealbonusparticularlywhenthestore'sIcelandicownershavesufferedfromsome
ratherharsherglobaltrendsinrecenttimes
4) http://en.wikipedia.org/wiki/Hamleyswikipedia
Hamleysisoneoftheworld'slargesttoyshops.ItsflagshipstoreisinRegentStreet,London.
MajorstoresworldwideareinDublin,[1]Dubai,[2]Amman,[3]Glasgow,Mumbaiand
Chennai.
The flagship store is considered one of London's major tourist attractions, and receives about five
million visitors a year. It is often considered to be the London equivalent of FAO Schwarz in New
York.
Unlike many companies using possessive names, Hamleys intentionally forgoes the use of an
apostrophe in its name.[4]

Contents
[hide]1 History
2 UK stores
2.1 Regent street
2.2 Other UK Locations
3 Global stores
3.1 Future expansion
4 See also
5 References
6 External links

[edit] History
Hamleys is named after William Hamley, who founded a toy shop called "Noah's Ark" at 231 High
Holborn in London in 1760. A branch at 200 Regent Street was opened in 1881, and the Holborn
branch was destroyed by fire in 1901 and was relocated from 231 to 86 87 High Holborn.[5]
In 1938, Queen Mary, consort of George V of the United Kingdom, gave Hamleys a Royal Warrant.
During World War II, the Regent Street store was bombed five times. In 1955 Queen Elizabeth II of the
United Kingdom gave the company a second Royal Warrant as a "Toys and Sports Merchant".[5]

[edit] UK stores
[edit] Regent street
Hamleys moved its flagship store to its current address at 188196 Regent Street in 1981, which is the
largest toy shop in the world.
Hamleys flagship London store has seven floors covering 54,000 square feet (5,000 m2),[6] all devoted
to playthings, with different categories of toy on each floor. In the late 1990s, Hamleys opened a
specific Spice Girls department dedicating their aisles to everything from Spice Girls stationery to
Spice Girls Dolls. The ground floor is traditionally for soft toys (including Steiff), and decked out with
a remarkably diverse array of stuffed animals, from regular teddy bears to more exotic plushes such as
turtles and dolphins, even to enormous life-sized giraffes and elephants.
5th floor: Boys Action figures, vehicles, and an open cafe.
4th floor: Hobbies Model kits, remote-controlled vehicles, model railways, Scalextric, etc.
3rd floor: Girls Dolls, Arts & Crafts, Hello Kitty, Dress up etc.
2nd floor: Preschool Toys for young children.
1st floor: Games Board games, science, jigsaws; also a Build-A-Bear Workshop and Sweet
Shop.
Ground floor: Soft toys a wide variety of stuffed animals, and also a Marvin's Magic
section.
Basement: Interactive Lego, construction toys, Red 5, novelties and GAME (retailer).

[edit] Other UK Locations

In 1987 a second store was opened in New York, however this was closed less than 12 months later.[7]
Hamleys had a store based in Sheffield towards the end of the late 1980s. Based in part of the old
Robert Brothers Department Store that closed earlier in the 1980s, its address was 3638 The Moor,
Rockingham House, Sheffield. It closed after a few years due to high rates and lower than expected
trade. Hamleys is also a holding company for several other toy companies in the United Kingdom.
Most notably, Hamleys purchased The English Teddy Bear Company in 2004. Originally established by
Dominic Richards, it failed to prove a success for Hamleys, and all eight stores were closed down
within two years.
As a result of these large expansion failures under the previous management team, Hamleys most
successful expansion efforts have been through running concession outlets at various UK airports.
Hamleys run smaller stores in London Heathrow Airport (Terminals 1), London Stansted Airport,
London Gatwick Airport (North Terminal) and Manchester Airport (Terminal 2). There is also a small
store at St Pancras railway station.
On November 26, 2009, Hamleys opened a store in Glasgow. The 30,000-square-foot (2,800 m2) outlet
is part of a 100 million extension and redevelopment of the St Enoch Shopping Centre.[8]
There was also an outlet store at Great Western Outlet Village in Swindon, offering a more limited
range of products. This outlet store was closed by mid-February 2010.

[edit] Global stores

Hamleys European footprint exists in Denmark (three small stores), and on 23 October 2008 it opened

a 3,250-square-metre (35,000 sq ft) store in Pembroke Avenue, located adjacent to Town Square,
Dundrum, Dublin in the Republic of Ireland.[1][9][10]
Hamleys opened its first store outside Europe in Amman, Jordan on 18 June 2008. The three-storey
store in Mecca Street is run by the group's franchisee Jordan Centre.[3] A Dubai franchise opened on 4
November 2008.[2]
Hamleys opened its first store in Asia in Mumbai, India on the 8th of April, 2010.[6] The 22,000square-foot (2,000 m2) store is located in an upmarket shopping district in the country's financial
capital.

[edit] Future expansion

Hamleys plans to open additional franchise stores in China, Turkey and Serbia (October 2010).
5) http://www.youtube.com/watch?v=IISfAqGoLcIvideoofmumbaibasedhamely
6)Reliancetoopen20HamleystoystoresinIndia
Friday, January 28, 2011
Reliance Retail of Mukesh Ambani has planned to invest Rs 120 crore to open 20 toy stores of UKbased Hamleys in India, an official of the company has said on Thursday, Jan 27. The company's plan
is to open the 20 stores over a period of sever years. Reliance Retail today inaugurated its second
Hamleys toy store at Express Avenue mall in Chennai.
Exprecing a strong market for toy in India, Hamleys has tied up with Reliance Retail for marketing its
children's toys."Our first store in Mumbai which is spread across 21,000 square foot has got a very
good response. It was a pilot store. Now this is a large store.
With this we have plan to open 18 stores in India over the next seven years", Reliance Retail president
and Chief Executive Officer Bijou Kurien told mediapersons.
Hamleys, as part of its expansion, will open 18 more stores in India over the the 'Pilot Store-Large
store' strategy. It has estimated a requirement of Rs 120 crore for opening the 18 stores, to be spread
over 11,000 square foot and 21,000 square foot, Kurien said.

6) HamleysacceleratesgrowthinIndia
Posted on August 24, 2011 by myretailmedia
The world famous toy store will begin a roll-out of at least 20 stores in India, two years earlier than
initially planned.
Times may be hard for retailers in the West, but for the last few years, Asias growing wealth has been
telling a different story. Now the continents third-largest economy, India is next on the hit list for
retailers looking for growth away from the debt-stricken economies of Europe and the States.
Sudhir Pai, senior vice-president at Reliance Retail, Hamleys partner in India, said the group is
looking to boost its presence in India two years earlier than originally planned, with twenty stores in the

country by 2016.
Following the initial opening of Hamleys in Mumbai last year, the toy seller followed with a second in
the southern city of Madras, and will is preparing for an outlet in Delhi by February 2012.
We want to expand much faster than what was in our contractual arrangement because the response
has been so encouraging, Pai said, claiming that Hamleys Indian operation could soon be larger than
the rest of the group. All of our stores put together could end up being bigger than the franchisee.
Up for discussion now are sites in Bangalore, Hyderabad and Pune. Additional outlets in Mumbai and
Delhi are also being considered.
This entry was posted in Franchise & Expansion, Toys and tagged delhi, growth, hamleys, India,
madras, Mumbai, profit, Reliance Retail, suhir pai. Bookmark the permalink.
1. November2,2010

Beauty and the Beast inspires kids to see the good in others
- Disneys Academy Award-Winning Animated Classic now on Blu-ray and DVD
New Delhi, October 25, 2010: Walt Disney Studios Home Entertainment (WDSHE) proudly
announced the release of Disneys animated masterpiece,Beauty and the Beast on Blu-ray discs, DVDs
and VCDs (in English and Hindi). Disney revived the classical tale of Beauty and the Beast through an
interactive storytelling session with kids and families at Hamleys, the worlds most famous toy retailer,
High Street Phoenix, Lower Parel.
The event was attended by well known celebrity moms like Manasi Scott, Deepika Gehani, Suchitra
Pillai and their children. Also present at the event was Nisha Jamwal and Nishka Lulla,who enjoyed the
Sing-along-song from the movie. The celebrity moms came along with their kids, young and old to
relive the magic and memories of the Classic Disney movies they have grown up with. The games that
followed only made the whole session more fun.
Disneys most requested film, Beauty and the Beast, arrives for the first time on Blu-ray Hi-Def as the
second installment to the companys newDiamond Collection. The Blu-ray transformation reveals the
magic, music and majesty of the film as never before experienced with state-of-the-art picture
restoration, pristine 7.1 Digital Surround Sound and hours of additional viewing experiences that
include behind the scenes features, deleted scenes, enhanced music tracks, immersive games and more.
The first of only two animated films ever to be nominated for an Academy Award for Best Picture
(the second is 2009s Up), Beauty and the Beastearned six Academy Award nominations and won two
Oscars in 1992 for Best Original Song (Beauty and the Beast) and Best Original Score.
Unavailable in any form since 2003,Beauty and the Beast will be released from the Disney vault for a
limited time only, on a Blu-ray, DVD and VCD (in English and Hindi). Available across all leading
retail outlets, the Blu-ray disc is priced at 799/-, DVD at Rs. 599/- while English VCD at Rs. 299/- and
Hindi VCD at Rs. 99/-.
Prior to its release on home entertainment, Disney fans experienced the Disney classic, Beauty and the
Beast in Disney Digital 3D in theaters across India for the first time ever.
Film Synopsis:
Set in and around a quaint French village during the late 18th century, Beauty and the Beast follows the
fantastic adventures of Belle, a bright and beautiful young woman who finds escape from her ordinary

life, and the advances of a boorish suitor, Gaston, by reading books. Meanwhile, off in a castle in the
distance, a cruel young prince is cast under the spell of an enchantress who turns him into a tormented
beast, while transforming his servants into animated household objects. In order to remove the curse,
the Beast must discover a true love who will return his affection before the last petal falls from an
enchanted rose. When Belles inventor father stumbles upon the Beasts castle and is taken prisoner,
Belle comes to the rescue and agrees to take her fathers place. With the help of the castles enchanted
staff, she sees beneath the Beasts exterior and discovers the heart and soul of a human prince.
Film Accolades:
Beauty and the Beast received two Academy Awards for music in 1992,three Golden Globes for
Best Motion Picture, Best Original Score and Best Original Song in 1992, and two Grammy Awards in
1993. Listed as number seven on the American Film Institutes Top 100 Animated Films, Beauty and
the Beast helped define Disney animation for a new generation as the second film in the Disney
Animation Renaissance (1989-1999) which launched with The Little Mermaid and revitalized
animated features by captivating mature audiences while still delighting young viewers.

Beauty and the Beast features a cast of top vocal talent. Veteran stage actress and singer Paige OHara
is the voice of Belle, one of Disneys most beloved and independent heroines, and Robby Benson (TVs
American Dreams) delivers a powerful portrayal of the Beast. Three-time Oscar-nominated screen
star (The Manchurian Candidate in 1963, The Picture of Dorian Grey in 1946, and Gaslight in 1945)
and six-time Golden Globe award winner (TVs Murder, She Wrote in 1992, 1990, 1987 and 1985,
The Manchurian Candidate in 1963, and The Picture of Dorian Grey in 1946), Angela Lansbury gives a
bubbly performance as Mrs. Potts. The late Jerry Orbach (TVs Law and Order, House of Mouse)
shines as the voice of Lumiere, the passionate candelabra, and David Ogden-Stiers (TVs M*A*S*H,
Lilo & Stitch) is Cogsworth, the tightly-wound mantel clock who functions as the head of the
household.
Beauty and the Beast was also the first Disney animated film to inspire a Broadway stage production
by the same name. Highlighting the films music by Alan Menken and Howard Ashman, seven new
songs were written for the stage musical. Beauty was nominated for nine Tony Awards in 1994 and
ran on Broadway for 5,464 performances until 2007, becoming Broadway's sixth-longest running
production in history.
About Disneys New Blu-ray Diamond Collection:
The new Blu-ray Diamond Collection represents The Walt Disney Studios most prestigious
animated classics. The Collection will be comprised with many of Walt Disneys most treasured
animated classic titles to be released through 2016. These titles represent the highest level of picture
and sound, feature groundbreaking, state-of-the-art immersive bonus content, and include
unprecedented levels of interactivity, personalization and customization, made possible because of Bluray technology.
About Disney Combo Packs (Blu-ray + DVD in a single package):

To provide consumers with unprecedented quality, value and portability of their favorite Disney
classics, in 2008 WDSHE pioneered the Combo Pack a Blu-ray Disc plus a DVD in a single package.
Current Disney Animated Classic titles available as Combo Packs include Sleeping Beauty,Pinocchio
and Snow White and the Seven Dwarfs.
About Walt Disney Studios Home Entertainment:
Walt Disney Studios Home Entertainment, a recognized leader in the home entertainment industry, is
the marketing, sales and distribution company for Walt Disney, Touchstone,Hollywood Pictures,
Miramax and Buena Vista product, which includes DVD, Blu-ray Disc and electronic distribution.
Walt Disney Studios Home Entertainment is a division of The Walt Disney Studios.
About Hamleys
Hamleys, the worlds most famous toy retailer, was established by Cornishman William Hamley in
London in 1760. Today it remains the worlds most wonderful toy shop, synonymous with theatre,
magic and entertainment.
The flagship Regent Street store contains seven floors of toys from the much loved brands, to more
traditional and nostalgic toys and quirky and unusual products. Demonstrators bring the store to life
and Hamleys unique atmosphere keeps toy suppliers wanting to host exclusive launches at Hamleys
and use it for press photo calls, parties and special events.
Hamleys operates eight UK travel stores located at Heathrow, Stansted, Manchester and Gatwick
airports and St Pancras station. Hamleys has ambitious plans to grow the brand further internationally
through franchise stores in territories such as Jordan, Dubai, India, Russia, China and Turkey. Three
stores are currently operating in Denmark with a store each in Dublin Ireland and Glasgow. These
stores andwww.hamleys.com enable the Hamleys magic to be delivered throughout the world.
About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store
in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and
serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
" Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Ranger Farms - Wholesale (cash & carry) store
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" Reliance Trends - an apparel specialty concept
" Reliance Wellness - a health, wellness & beauty concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance Time-Out- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept
By :
storelocations

London - Regent Street

Glasgow - St.Enochs
London St.Pancras

Heathrow Airport - Terminal 1

Gatwick Airport - North Lounge

Stansted Airport

York - York Designer Outlet

Dublin - Dundrum

Denmark - Copenhagen

Denmark - Lyngby

Denmark - Aarhus

Mumbai - Phoenix Mill

Chennai - Avenue Mall
Dubai - Dubai Mall
Dubai - Dubai Mirdiff
Jordan - Mecca St.
8)HamleysatHighStreetPhoenixMills,Mumbai
British toy retailer Hamleys has recently launched its first store in Mumbai at High Street Phoenix
Mills through an exclusive pan India franchise agreement with Reliance Retail Ltd. The flagship store,
spread over an area of 21,000-square-feet, has been designed by the Hamleys UK team.
http://www.indiaretailing.com/hamleysmumbai.asp
9) http://mymumbaicity.com/index.php/2011/05/19/hamleysmumbai/
Hamleys,UKsnumberonetoyhouseisnowisMumbaianditisaplacewhereyoucanlet
yourinnerchildoutanytimeoftheday.This250yearoldtoyretaileroftheUK,openedits
firststoreinMumbaiinafranchiseagreementwithRelianceRetail,awhollyownedsubsidiary
oftheRelianceIndustries.Thetieupisvalidfor20years.ThecompanyplanstoinvestRs150
croreinthenextsevenyearstosetup20morestoresacrossthecountry,includingtierII
cities.
The size of the Mumbai store is around 21,000 square feet, while the one being opened in Chennai
within six months will be close to 10,000 sqft, according to Bijou Kurien, president and chief executive
officer, Reliance Lifestyle division. The Indian division of Hamleys, though, is going to be headed by
Sudhir Pai.
The first store has seen an investment of Rs 6 crore. Kurien explains that the investment has been
significant as far as setting up this store is concerned. The hard investment for the stores in terms of
occupying retail space is going to be made by Reliance Retail. As for the soft investment in terms of
store design and staff training, it will be done by Hamleys.
Reliance Retail in 2008 had said it was in talks with the UK toy retailer. So what took them so long to
launch their first store? The reason for this, as Kurien reckons, is finding the right location for the
store.Moreover, the company is also looking at spending around Rs 50 lakh on advertisement for the
first store. The toy market in India is estimated to be in and around 1500 Cr. Hamleys is Mumbai Citys
flagship store that has opened up an entirely new avenue for toy enthusiasts around the city.
11) http://mummyknowsbest.com/2010/09/27/hamleys-in-mumbai/
MoveoverNoddy,therealToylandishere.
They are not kidding when they say The finest toys in the world and to experience what I mean you
need to head over to the first and only Hamleys in India at Lower Parel. Right from the exciting
exterior faade to the giant bear welcoming you in, you know its going to be kiddy heaven. The 21,000
square feet store has every inch done in the true Hamleys style with displays, fun and colour all the
way.

While the store has so much on offer; to the point where youre almost giddy from choice, the one area
that had me morph right back into a 6 year old was the princess and Barbie zone complete with a makeover area. Where were these until now? Our 3 year old also got caught up in his mothers Barbie
enthusiasm with a dramatic Oh my gosh! on viewing the range of beauties (much to the displeasure of
his grandfather who immediately directed little boy to the boy toys).
Theres something exciting for every age and all the toys conform to EU safety standards, so yes you
do pay a price for the good stuff from Hasbro, Lego, Fisher-Price, Disney, Mattel and more. Theres
also a special Thomas the Engine area, a Kodak instant image zone, a candy stall and the red bus bang
at the entrance. The attendants are efficient and interactive but not in an intrusive way and take it in
turns to shoot bubbles guess they need to try and beat the UK stores record of 5 crore bubbles every
year!
Head here with lots of time and your credit card its so easy to get lost at this fantastic fairy land.
Hamleys at High Street Phoenix, Lower Parel. Prices range from Rs. 30/- for a tub of play dough to Rs.
29,000 for a ride on a mini Porsche car.
LittleWonders
Little Wonders.
Little Wonders Toy Store is located in Dadar.
Stores Address
4, Popatlal Nivas,
Ranade Road, Dadar (W), Mumbai.
Tel: 24365226, 24221113
Toy Centre
Toy Centre.
Toy Centre is located at SVS Market in Dadar.
Stores Address
Shop-16 SVS Market,
Ranade Road,
landmark - Near Nakshatra Mall,
Dadar (W) Mumbai.
Tel: 24300811
11)RelianceRetailbringsHamleys,UKsTopToyRetailertoIndia
April 13th, 2010 No

Comments

Hamleys, a 250 year-old toy retailer of the UK, on Thursday opened its first store in Mumbai in a
franchise agreement with Reliance Retail, a wholly owned subsidiary of the Reliance Industries. The
tie-up is valid for 20 years. The company plans to invest Rs 150 crore in the next seven years to set up
20 more stores across the country, including tier-II cities.
The size of the Mumbai store is around 21,000 square feet, while the one being opened in Chennai

within six months will be close to 10,000 sqft, according to Bijou Kurien, president and chief executive
officer, Reliance Lifestyle division. The Indian division of Hamleys, though, is going to be headed by
Sudhir Pai.
Hamleys is based in London and is one of the worlds largest toy companies. Its flagship store located
at the Regent Street is a five-storey building spread over 54,000 sqft. It is considered one of Londons
major tourist attractions.
The first store has seen an investment of Rs 6 crore. Kurien explains that the investment has been
significant as far as setting up this store is concerned. The hard investment for the stores in terms of
occupying retail space is going to be made by Reliance Retail. As for the soft investment in terms of
store design and staff training, it will be done by Hamleys.
Reliance Retail in 2008 had said it was in talks with the UK toy retailer. The reason for the delay, as
Kurien reckons, is finding the right location for the store.
Moreover, the company is also looking at spending around Rs 50 lakh on advertisement for the first
store.
The total organised toy market is India is around Rs 1500 crore. It caters to about 30 crore kids upto 15
years of age. Reliance Retail will be looking to have a sizeable share in it.
The firm will open 20 stores in India over the next six to seven years in partnership with Reliance
Retail, which has a 20-year-franchise agreement with Hamleys.
Hamleys will invest around Rs1.25bn (18.3m) in the scheme and will open its next store in Chennai in
the next few months, having already opened a 21,000 square feet store in Mumbai.
The organised retail toy market in the country is close to Rs15bn (220.5m) and Reliance Retail will
be looking to have a sizeable share in it, Bijou Kurien, president and chief executive lifestyle,
Reliance Retail, commented.
Reliance Retail will stock Hamleys merchandise, but also products that are exclusively available to the
UK retailer.
Apart from stocking Hamleys merchandise, Reliance Retail will stock products that are exclusively
available to the UK retailer. Other global brands from companies such as Mattel and Funskool will also
be available at these outlets.
http://www.reliancetracker.in/relianceretail/relianceretailbringshamleysukstoptoy
retailertoindia/