Julia Ayhumi Santos Silva UI3 WT3

After a long meeting with Sylvana Coltrane last Monday, the result will be shown in
this report with an emphasis for the main pros and cons of setting up a gelateria in the
Boqueiro neighborhood area in Santos.
Gourmet shops are extremely acclaimed in Santos and are very attended in main areas
of the city, nonetheless, there are not many types of business focused on Italian types of
ice cream. The proposed project targets all kinds of age, mainly teenagers from the area
who look forward to escape from the upcoming Brazilian Summer.
Boqueiro is an acclaimed field for its variety of modernistic buildings and shops,
making it a perfect region to start up a distinguished enterprise as explained before.
There is furthermore an array of restaurants that do not offer quality desserts such as the
ones only a gelateria will be able to come up with.
The pinnacle of the project is then presented: the store can be effectively set up with an
investment of 40.000 reais, Brazils currency, which is an extraordinarily low
expenditure for the upcoming profit of the project.
In completion, there are mostly no cons on setting up the store, therefore it should be set
up as soon as possible considering its high upcoming success.