SUGGESTED LIST OF TOPICS (BUT ARE NOT LIMITED TO)

STRATEGIC MARKETING CASES IN EMERGING ECONOMIES

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Springer

Market Driven Strategy

Market Orientation Strategy/Dynamic Capabilities of Firms
Corporate, Business and Marketing Strategy
Market and Competitive Space
Strategic Market Segmentation
Market Targeting and Positioning Strategy
New Product Strategy/Innovation Strategies
Strategic Brand Management
Pricing Strategy
Integrated Marketing Communication Strategy
Sales Force Strategy
Digital/Electronic Marketing Strategy
Customer Relationship Management Strategy
Distribution Strategy
Marketing Strategy Implementation and Control
Marketing of Services
Marketing Strategies at the Bottom of the Pyramid