T THIT K NI DUNG HNH NH

TRUYN THNG & TIP TH

By Nguyn Mnh Tun

NH GI
Chc chn s c nhiu ngi ng nh ti y l 1 cun sch tt, hu dng cao, c
nhiu kin thc cho ngi xem, s tng doanh s khi p dng vo marketing, truyn
thng.
Mr Mc Quc Anh Vin ph Vin nghin cu SME, PCT kim TTK
Hip hi cc doanh nghip va v nh thnh ph H Ni (HASMEA)
Nu bn khng mun ngi nghe ng gt, lm vic ring, hay b v sm; nu bn v
s phi thuyt trnh v truyn ti mt ni dung no , d bn lm truyn thng, ho,
ging vin, dng web, hay ho s, kin trc s, y l mt cm nang bn cn. n gin
bi v n gip bn truyn ti ni dung d dng hn, thuyt phc hn, hiu qu hn. Cun
sch chia s nhng ni dung c tnh ng dng cao, nhng a ch hu ch, d bn lm
thit k chuyn nghip hay khng chuyn.
Tin s Gio dc Trng Anh Tun, i hc Misouri, Hoa K
Qu tuyt v thng minh.

Ms o Th Thu Anh TG Cng ty L hnh Sao Vit

Ti nh gi rt cao cc sn phm truyn thng do Adamo Studio thc hin Hi TNSV VN

ti Hoa K trong thi gian qua. Cun sch in t T thit k ni dung v hnh nh cho
truyn thng & tip th ca anh Nguyn Mnh Tun Gim c Adamo Studio -c
bin son rt cng phu, l mt ti liu rt hay v hu ch cho cng ng.
Tin s Nguyn nh Ph H California Irvin, TTK Hi TNSV VN ti Hoa K

CUN SCH NY DNH CHO AI?

MC LC

Bn ang lm ch doanh nghip, hoc ph trch truyn thng v tip th trong

cc t chc, doanh nghip, hoc l mt chuyn gia uy tn. Bn nghe ni v
sc mnh tuyt vi truyn thng bng hnh nh (visual communication) v
ngay lp tc mun p dng n tng hiu qu truyn thng, qung b v
bn hng ln 300% hoc hn na. Th nhng t chc ca bn khng c nhn
s thit k v cng chng ngn sch thu dch v bn ngoi. Bn cnh ,
bn va thiu cc kin thc c bn ln k nng thit k, thuyt trnh ca bn
nhiu khi khng sng sa cho lm.

Ti sao truyn thng, tip th bng hnh nh l

yu t sng cn ca cc t chc v doanh
nghip ngy nay?
Ni dung hnh nh l g?
Nhng yu t thnh cng
Ni dung hnh nh nm u trong ton b
quy trnh truyn thng, tip th
Ti sao ngi lm truyn thng, tip th phi
rt kh s, vt v mi to ra cc ni dung hnh
nh ra hn
4 dng ni dung hnh nh bng n mnh nht
trn blog v mng x hi
Nhng nguyn tc thit k c bn
10 b quyt thit k thc dng
11 cng c min ph v d s dng

Nhng tt c cc kh khn trn khng ngn c mong mun ang ngy cng
mnh m trong bn: l c c cc ni dung hnh nh (visual content)
gip cc chng trnh truyn thng, tip th v bn hng ca mnh bng n.
Bn tin l mnh v i ng ca mnh hon ton nng lc lm nhng vic
ny. Vn bn khng bit phi bt u t u

5
7
9
11

15
26
28
41

VY Y L CUN SCH DNH CHO BN

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1
TI SAO TRUYN THNG V TIP TH BNG HNH NH
L YU T SNG CN
CA CC DOANH NGHIP V T CHC NGY NAY

Cc nh lm truyn thng v tip th nn gi nh rng nu mun truyn i

mt tng, mt thng ip, h ch c trn di 3 giy thu ht nh mt
ngi xem.
Chng ta ang sng trong mt k nguyn qu ti thng tin. Trong nm 2011,
c hn 1 nghn t trang web trn internet, ng vy, l 1,000,000,000,000!
Mc d sn c khi lng thng tin khng l nh vy d dng truy cp chng
mi ni mi lc l iu tuyt vi, nhng kh nng ca loi ngi li ch tip
thu mi lc mt lng thng tin nht nh. Hn na, chng ta cn c t email
trong Inbox, vi tin t cp nht theo thi gian thc t cc mng x hi, mt
hoc vi thit b di ng ang rung rung, bp bp bo tin nhn n. Do ,
chng c g l khi thi gian tp trung cho mi thng tin ca chng ta ang
ngn li. thc s vt qua nhng th gy nhiu ny, vic to ra nhng ni
dung khng ch b ch m cn phi cun ht v thm m tr nn quan trng
hn bao gi ht cho nhng ngi lm truyn thng v tip th. Ni c th hn,
chnh l bin ni dung ca bn tr thnh ni dung hnh nh.
Chc hn bn ang thc mc: ti sao li l ni dung hnh nh? N c g c
bit tr thnh cu cnh cho cc nh lm truyn thng tip th? Cu tr li
nm trang k tip

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NI DUNG HNH NH
c xem nhiu hn

94%

90% dng hnh nh

Thng tin gi n b no

No ngi sinh ra yu cc hnh nh

Theo nghin cu ca Tin s John Media, tc gi Nhng quy lut ca b
no:
Cho ti ti nay, th gi l gic quan thng tr trong tt c cc gic quan,
chin ti hn 50% ti nguyn b no.
Chng ta tip thu, hc hi tt nht thng qua hnh nh, ch khng phi
qua ngn ng ni hay vit.
Cc nghin cu thc dng khc lin quan ti truyn thng, tip th cng cho
nhiu kt qu th v

Ngi ta nh c g?

80% 20% 10%

nhng g thy

nhng g c

nhng g nghe

Trn Facebook, cc hnh nh c s like gp 2 ln so vi ch vit.

Trung bnh, mt website s tng lng truy cp thm 12% sau khi ng
mt infographic.
Trng Kinh doanh Wharton (i hc Pennsylvania) khng nh rng khi
tham d 1 bui thuyt trnh, 67% khn gi b thuyt phc bi li ni i
km vi hnh nh minh ho, trong khi ch 50% b thuyt phc bng li
ni.
Cng nghin cu trn, Trng kinh doanh Wharton pht hin rng ngn
ng hnh nh gip thi gian cc cuc hp gim i 24%, mt t l cc k
ng k.
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2
NI DUNG HNH NH L G?

Ni dung hnh nh (visual content) chnh l

cc hnh nh, ho m bn thy, c v
tng tc khi tip thu cc thng tin nh danh
sch bn. y l cc loi hnh ph bin nht
c dng trong truyn thng, tip th chuyn
nghip hin nay.
Thc ra, c th b sung vo danh sch ny c
truyn tranh (manga), meme (nh ch) vn
ang kh ph bin trong gii tr. Tuy nhin,
cc loi hnh ny c s dng ch yu cho
mc ch gii tr , kh p dng vo trong lnh
vc truyn thng, tip. Ngoi ra, 2 loi hnh
ny cng i hi 1 s k nng ngoi l khc
nn khng c cp trong cc phn sau
ca cun sch ny.

nh chp

nh ho

Motion Graphic

Infographic

Thuyt trnh

Video

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3
NHNG YU T THNH CNG

Ni dung hnh nh hiu qu bi n mang li 3 li th sau trong vic kt ni vi

ngi xem ca bn

Hp dn:

S dng thit k trnh by thng tin theo cch rt

kch thch, bt mt v cun ht. Do , d dng khi
gi hng th mt cch nhanh chng. Ni gn gn l n
d dng khin ngi xem phi ch .

D hiu:

H thng x l hnh nh ca b no nhanh v hiu qu

hn hn cc h thng truyn thng khc, iu ny c
ngha l n s chuyn i thng tin hnh nh gn nh
tc th vi n lc ti thiu. Ni dung hnh nh d hiu,
v do , khin ngi xem thch th hn.

D nh:

H thng x l hnh nh cng lm vic vi tr nh di

hn, kt ni hnh nh chng ta nhn thy vi cc thng
tin sn c trong b no. iu ny khin cho thng tin
hnh nh d c ghi nh hn hn cc loi thng tin
khc.

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4
NI DUNG HNH NH NM U
TRONG TON B QUY TRNH TRUYN THNG, TIP TH

BN

y l ci
ebook ny gii quyt
Sng to 1 ni dung
thc s cun ht
Chn nh dng truyn ti
ph hp
Tp trung thit k ni dung
tht hiu qu
Qung b mnh m
qua nhiu knh khc nhau

Truyn thng v tip th khng phi l mt hnh

ng, m l mt qu trnh gm nhiu cng
on. Trong , thit k ni dung hnh nh l
mt cng on sng cn m bo thnh
cng (v trnh tht bi) ca c qu trnh.
Ni dung tip theo ca ebook ny c vit ra
trn gi nh rng bn c kinh nghim lm
truyn thng, tip th xc nh c ni dung
no l quan trng, bn to ra c thng
ip, cu chuyn cn phi truyn ti. V gi, ci
bn cn thiu chnh l thng tin v hng dn
thc hnh t ebook ny bin cc thng ip,
cu chuyn ca mnh tr thnh mt sn phm
ni dung bng hnh nh chuyn nghip & hp
dn.

THNH CNG
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5
TI SAO NGI LM TRUYN THNG TIP TH
PHI RT KH S, VT V MI
TO RA C NI DUNG HNH NH RA HN

Em yu, ci anh ang mc qun i hoa

ng bn rau cng ch l anh Tun,
tc gi cun sch ny y!

Trc ht, ni dung hnh nh ngy nay khng n thun ch l trnh din hnh
nh chp, nh ho v sn phm, m n ang hng v phong cch sng,
gi tr v khao kht ca ngi xem - c bit nu mun chia s cc ni dung
trn cc trang mng x hi nh Facebook, Instagram. Hnh nh cn phi gim
bt yu t show hng m cn hn hi th cuc sng: n cn to ra phn ng
cm xc t ngi xem, n cn nh ng con tim ngi, gip h khc, khin
h ci hoc lm h thm yu cuc sng.
Khng tin ? Hy th share mt tm nh stock trn Facebook v bn s thy
chng my ngi bun comment hay like. Ngc li, khi bn ng mt tm
hnh v i phc v khch hng ang mit mi lm vic trn bi c vo mt
bui tra nng bc cui tun, chc chn l s c khng t phn hi. Nhng
ngi lm truyn thng tip th trn chin tuyn mng x hi (social media)
nn chia s nhng khonh khc nh vy. Nhng li cn mt s tht khc l:
nhng ngi ny thng li khng phi l nhip nh gia hoc chuyn gia thit
k.

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Khng phi cng ty no cng c sn nhip nh gia bit quay v chp nh, hoc
chuyn gia thit k, c c hai th cng khng nhiu. C th cng ty hoc t
chc ca bn khng kinh ph thu nhng ngi ny, hoc cc dch v
chuyn nghip cho vic ny.
Nhng k c trng hp doanh nghip hoc t chc c ngun lc ny, th
cc phng ban, cc d n cng ang u tranh, ginh git c s dng
h, nht l khi nhng chuyn gia, hoc dch v thu ngoi ny ang c s
dng trong nhng cng vic c v quan trng hn hn vic to ni dung hnh
nh cho mng x hi. M trn thc t l cc k him nh qun l no thu
ngi, hoc thu dch v phc v lm cc ni dung ny.
Do , vic to ra ni dung hnh nh lan to ra khp v s mng x hi
gi c t ln vai ca nhng thnh vin ca i truyn thng, tip th - vn
chng phi l ngi c chuyn mn thit k.

Nh thit k lun ngp u

trc yu cu ca cc phng ban

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13

Ngoi ra, cn c c kh khn trong vic thu thp tt mi ti sn hnh nh vo

mt ch nhm truyn thng, tip th c th d dng tip cn, chnh sa v
s dng cp nht trng thi (status update), vit blog, hoc bt c dng
thng tin no c th chia s. V d t chc, cng ty ca bn c vi dng th
vin tng hp v hnh nh no , th kh nng n b " nhim" l rt cao bi
cc hnh nh sn phm, hnh nh dng cho chin dch marketing hoc nh
stock.
n lc t mnh
khm ph v
th hin nng lc

Ti sao iu ny li khng hay? Bi v nhng hnh nh lan truyn chng mt

trn mng x hi - ngi l c like, chia s v bnh lun nhiu - hon ton
tri ngc hn vi nhng hnh nh m cc cng ty sn c.
Trong th gii tng tc thi gian thc ngy nay, cc nh truyn thng, tip th
cn phi nhanh nhn, linh hot. Bn khng th i ngun lc t xut hin y
trc mt mnh th mi bt tay to ra ni dung. Mc d cc chuyn gia thit
k bit cch no thit k chun nht, v c c h trong nhm th qu
tuyt, nhng y cng l lc bn v cc thnh vin ca nhm truyn thng,
tip th t mnh to ra cc ni dung hnh nh. Trong cc chng tip theo,
chng ti s gip bn cc bc c th t c mc tiu ny.

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6
4 DNG NI DUNG HNH NH LAN TO
MNH NHT TRN BLOG V CC MNG X HI

2016
n 2016 s tng ti

1,5 t ltxem

Khch hng click vo online video

GP

1,2 t

12 ln

Video tng c hi
ng top
Google ln gp

qung co
rich media

27,4 ln
qung co
banner

50 ln
=

96%

khch hng ra quyt nh mua hng sau khi xem video

Cc loi clip c xem ph bin nht

67%
HNG DN, TUTOR

64%
DCH V, SN PHM

VIDEO V MOTION GRAPHIC

Mc d cun sch ny tp trung vo hng dn

thit k hnh nh, nhng chng ta cng khng
th ph nhn rng video clip cht lng l mt
phng thc hiu qu hng u k chuyn
v truyn t thng tin. Cc thng tin bn s
cho bn thy rng khng nn b qua Video hoc
Motion Graphic trong cc chng trnh truyn
thng, qung b ca mnh.

64%
GII TR, HI HC

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VIDEO V MOTION GRAPHIC

phn bit ra sao

Th loi ny qu quen thuc

Mi ph bin gn y (Xem clip gc)

Ch :
HD 981 xm phm
tri php
Bin ng

c quay bng camera v

c th chn thm 1 s hiu ng

Mc d c tc pht trin v ph bin kh

nhanh, nhng do xut hin cha lu nn rt
nhiu ngi vn nhm ln n vi video thng
thng, hoc dng t video gi c 2 loi
hnh ny.
Motion Graphic hin nay ang ngy cng c
a chung bi s mi l, cun ht, hiu qu v
d lan to nhanh chng. Tuy nhin, c 1 sn
phm nh th ny, i hi phi u t ngn
sch ng k cng nh phi c i ng thc s
chuyn nghip (v cng khng d kim). Do ,
cc doanh nghip SME, t chc thng phi
thu dch v ny.

c dng hon ton t ho

v hiu ng chuyn ng trn my tnh

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Hiu qu hn khi vic phi nghe trc tip ngi c

lin quan l yu t quan trng. l trng hp
ca clip phng vn, chng thc hoc thng ip c
nhn t gim c doanh nghip

Rt c ch khi m cc dch v hoc sn phm chng

c g nhiu quay c. V d, cc quy trnh gii
thch hoc bng biu ng thc s l gii php hon
ho cho cc cng ty cng ngh ang phi vt v tm
cch gii thch cho dch v ca h nu phi dng
video truyn thng.

Nu doanh nghip ca bn c xy dng xung

quanh c tnh ca bn - v d, bn l nh o to
chuyn nghip - th vic xut hin trc tip trong
video l cch tt nht gii thiu bn thn ti cc
khch hng, th hin kh nng chuyn mn v xy
dng lng tin.

N c th gii thch r rng cc d n k thut hoc

quy trnh phc tp m video khng ti no th hin
c. V d: quy trnh ng k kinh doanh trc
tuyn, cch chn mua c phiu mi, cch dch v
in ton m my phc v nhu cu khch hng...

y l gii php l tng cho nhng nh sn xut,

k s hoc ngi bn hng trong trng hp cc
k nng hoc s kho tay ca h cn c th hin.
Mang camera vo x nghip hoc ni lm vic ca
bn c th l cch n gin nhng cng hiu qu
nht cho mi ngi thy l bn ang lm ra
nhng g.

N c th mang li nhng tc ng tc thi hn so

vi video truyn thng, l gii php l tng cho cc
clip qung co ngn v sc nt, hoc video t
ngoi trang ch website. V d: explain clip l dng
gii thiu tt tn tt v dch v, sn phm, hoc
doanh nghip ch trong vng 3 pht tr li m li rt
hp dn

i vi cc t chc t thin, video l cch r rng

nht th hin hot ng thc t ca bn cng
nh to ra cc kt ni cm xc vi ngi xem.

Hot ng cc hiu qu trong cc trin lm thng

mi, ni m cc hiu ng sinh ng c th khin
gian hng ca bn tr nn ni bt gia m ng.
Trong nhng lc th ny, video kh pht huy c
hiu qu, nht l rt kh nghe c ting t cc
video ny.

VIDEO V MOTION GRAPHIC

phi chn loi no y?

i khi, gii php ph hp y khng phi l

la chn 1 trong 2, m l s kt hp c 2 loi
hnh ny trong 1 clip, vi t l mi phn thay i
tu tng trng hp.

Trong clip Tng hp 2 thng dn khoan HD 981

xm phm bin ng do Adamo Studio thit k,
90% clip lm bng Motion Graphic, 10% cn li
l on clip do chnh cc ng dn quay c
cnh tu c Trung Quc c tnh m chm tu c
nh b ca Vit Nam mt cch v nhn o. S
kt hp kho lo ny gp phn rt ln vo s
thnh cng ca clip.
Xem:
http://www.youtube.com/watch?v=ueVi4LBvR_8

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2
HNH NH (NHIP NH V HO)

nh chp

Nhng tm nh chp tuyt vi s to ra cm xc v k c mt cu chuyn,

trong khi k chuyn l yu t sng cn ni dung c thnh cng trn
mng x hi. Th ngh v cch m bn cho khch hng xem cnh hu trng
hot ng hng ngy ca cng ty v truyn t c gi tr thng hiu hon
ton bng hnh nh. Bn c tm hnh no v vn phng u tin ca mnh?
Hay tm hnh v vic nng cp t vn phng ny ln vn phng khang trang,
hin i hn? Bn c th ng hnh dng trc-v-sau trong mt cu chuyn
ca nhng ct mc quan trng ca lch s cng ty....
Bt k quyt nh chp hnh g, hy m bo cht lng hnh nh. Tp trung
vo ng cc hnh nh c gi tr v mt thng hiu c tc ng truyn
thng ti a.
Ngoi nh nhip nh chp bng my nh, cn loi hnh nh khc gi l nh
ho my tnh, bao gm: ch vit (text) hin trn nn texture hoc mu, nh v
vector, nh v photoshop, hoc nh chp mn hnhy l nhng dng hnh
nh c to ra bng cc phn mm nh Photoshop, Corel Draw, Illustrator,
thm ch l PowerPoint, c th d dng em chia s trn rt nhiu mng x
hi v to nh hng rt tt nu c la chn k lng.

nh ho my tnh

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3
INFOGRAPHIC

Trong 5 nm qua
tm kim infographic
trn Google tng

Ti sao li chn infographic?

Mt trong nhng cch tt nht gip ngi xem
tip thu c nhiu thng tin mt lc chnh l
infographic. N gip hin th mt khi lng
thng tin ln gip mt d tip thu, hiu qu
hn rt nhiu so vi li trnh by s dng cc
khi ch ln.
y l l do ti sao infographic li tr thnh 1
loi hnh truyn thng hot nht th gii trong 5
nm tr li y v vn cha c du hiu gim
nhit vi ng dng thc tin ngy cng phong
ph.

25 ln

INFOGRAPHIC L G?

+
D liu phc tp

+
Ti liu

Kin thc

Infographic

Infographic
d c chia s hn

40 ln

Gip website tng truy cp

So vi bi vit
km nh thng thng

ti

250%
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3
THNH PHN IN HNH

INFOGRAPHIC

Hiu bit c bn
Mt infographic tuyt vi s dn dt ngi xem
vo mt hnh trnh bng hnh nh, v dc
ng i s k cho h nghe mt cu chuyn.
Nhng Infographic thnh cng c kh nng thu
ht s ch ca ngi xem ch trong vi giy
u bng nhng tiu mnh m v hnh nh
cun ht, ri sau quyn r h o su
ton b thng tin.
Cn nu bn mun to infographic cho ring
mnh, hy m bo chn ch c i
tng ngi xem nh gi cao. Hy ti mu
infographic min ph ca chng ti v m bo
l tu bin sao cho sn phm tun th cc b
quyt nu ti cc chng tip theo.

Theo thi gian

So snh
kch c

Biu
phn nhm

#1
S liu

Bn &
a im

th

Biu

So snh
kiu dng

Quy trnh

Danh sch

CNG THC THNH CNG

1
Quy trnh

Infographic thnh cng nht khi

k c chuyn. Hy m bo
ng sau hnh nh trnh by c
c mt cu chuyn.

2
Mu sc
Thit k tt s thu ht ngay lp
tc nh mt ca ngi xem
tim nng bng mu sc.

3
D liu
D liu cn c trnh by r
rng v chnh xc.

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21

S DNG TT NHT

INFOGRAPHIC

Gm nhng loi no?

Infographic dng nh tnh l loi hnh ang
thnh hnh nht v cng truyn ti c nhiu
thng tin nht. y cng l dng m bn c
th t lm c bng cc kin thc v cng c
nu trong cun ebook ny. Tt nhin, vi cc
ch phc tp hoc i hi thm m cao,
s cn ti chuyn gia hoc dch v thu ngoi.
Cc video hnh ng (Motion Infographic)
thi thm sc sng cho cc infographic bng
cc chuyn ng, li thuyt minh, hiu ng m
thanh v nhc nn. (Tham kho thm Motion
Graphic)
Infographic tng tc cho php ni dung tn
ti trn nhiu lp (layer) khc nhau, t
ngi xem c th di chuyn hoc click chut ln
cc hnh nh c tri nghim ring ca mnh.
Loi hnh ny cha ph bin nhiu trn th gii.

Gii thch v cng vic

Gii thch v sn phm

Trang Gii thiu trn website theo Cc bng biu, s s gip

cch ny gip khch hng hiu r ngi xem hiu iu g khin bn
rng v nhanh chng v cng ty, tr nn c o v quan trng
t chc ca bn

Bo co

Bin cc d liu thnh hnh nh

s gip cc thnh vin hiu thng
tin d dng v chnh xc.

Truyn thng ni b

Gii thch bng hnh nh s gip

cc thnh vin tp trung, hiu
chnh xc v y ng lc.

Gii thch v dch v

K chuyn bng hnh nh s tng

bc a ngi xem i qua ton
b cc quy trnh.

Thuyt trnh

Ni dung bng hnh nh khin

ngi xem b cun ht, b
thuyt phc v kh c th
qun ni dung bn trnh
by.

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4
THUYT TRNH

THUYT TRNH ANG B

BIN THNH THM HO

Ti sao li l thuyt trnh

Thuyt trnh l mt dng phng tin c ngi ta nhc ti nhiu nht v n
va ph bin nht, nhng cng gy lng ph nhiu thi gian nht.
Li th m thuyt trnh mang li vi s tr gip ca cc cng c nh
PowerPoint (HH Windows) v KeyNote (HH iOS) khin cho vic gy tc
ng ln ngi khc d dng hn k c khi din gi khng nhiu kinh
nghim. N gip cho vic truyn thng ca mi t chc, doanh nghip tr
nn nhanh chng, d dng v hiu qu hn hn.
Cng chnh s tin li ca cc cng c tr gip khin thuyt trnh ng
nh phi l mt n by cc k mnh m - li tr thnh thm ho, ph hoi
kt qu, lng ph thi gian v tin bc. Ti sao? l bi v mi ngi tin
rng ch cn ci PowerPoint l h tr thnh chuyn gia thuyt trnh. iu
ny thc s ng ngn nhng nhiu ngi vn tin.
May mn l nhng phn sau ca cun sch s gip bn thot khi thm cnh
ny v kh nng xy dng nhng bi thuyt trnh hnh nh chuyn nghip
v thnh cng.

THUYT TRNH BNG NI DUNG HNH NH

30.000.000 VS
Thuyt trnh PowerPoint
c thc hin mi ngy

Gii php

90%

Thuyt trnh tht bi

5 NGUYN NHN PH BIN

Din gi c ni dung slide

X
X

B nguyn c on vn vo slide

X
X

Mu sc lo lot, kh m xem

Ch qu nh, kh m c c

Qu nhiu bng biu phc tp

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4
THUYT TRNH
p dng tt nht khi no

Trnh by nghin cu

Kt qu kinh doanh
& bo co kt qu

Bo co nh k

Th hin t tng
lnh o

Truyn b kin thc

Hp lnh o,
qun l

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Chng ta xem qua cc dng ni dung hnh nh thit yu

nht, ph bin nht, nhng c im ca n v trng hp
p dng ph hp nht.
Gi l lc bn chuyn qua cc nguyn tc thit k c bn,
cc b quyt p dng thc tin c c thit k tuyt vi,
m bo bn c th T MNH to c ra nhng sn phm
khin ngi xem khng th ri mt t , m bo cc k
hoch truyn thng, tip th ca mnh THNH CNG

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7
NHNG NGUYN TC THIT K C BN

i vi nhng ngi khng chuyn,

thit k mt ni dung hnh nh d
nhn tht s l mt th thch. Do ,
vic nm vng nhng nguyn tc c
bn ca thit k l iu cc k cn
thit. Trc mt, cc nguyn tc
bn s m bo cho nhng g bn
thit k t c mc tiu truyn
thng c bn v khng b ngi xem
b qua ngay t ci lic u tin. Cn
v lu di, chc chn nn tng ny s
gip ti nng thit k (bt c d)
ca bn ngy cng chuyn nghip v
hiu qu.

1 MU SC

6 MINH HO

Khng s dng qu 5 mu trn 1 layout.

Nn s dng mu sc mt cch hn ch
c th lm ni bt thng tin quan
trng.

Minh ho cn ph hp vi tng v dng

ch . Ch a minh ho vo thit k
nu n lm ni bt ni dung.

2 TYPOGRAPHY

7 ICON

Tt c font ch cn c trnh by r
rng v ph hp vi phong cch truyn
thng.

Cc icon nn n gin, d hiu v ph

bin. Dng icon gip ni dung d hiu
hn ch khng phi phn tn tm tr
ngi xem.

3 LAYOUT/MAKET

8 D LIU

Trnh by ni dung theo trnh t hp l

ngi xem d theo di. Cn thng
hng cc yu t trn cng 1 nn tng
duy tr s ng b.

ng khin ngi xem b ngp vi v s

bng biu trn cng mt layout. Mi mt
d liu ch dng 1 loi bng biu minh
ho.

4 HP THOI (CALLOUT)

9 T L

Dng hp thoi mt cch hn ch lm

ni bt cc thng tin quan trng nht.

nh mt c th b nh la, do , m
bo l cc thnh phn c chnh kch c
ph hp ngi c d tip thu thng
tin.

5 KHNG GIAN
Gi khng gian trng (negative) vi t l
ng k. Qu nhiu thng tin trn 1
layout s khin thng ip ln xn v ri
rc.

10 N GIN
Trnh cc thit k khng cn thit, gm
cc bng biu 3D, minh ho hoa l hoc
cc hnh nh khng lin quan.

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8
10 B QUYT THIT K THC DNG
T THIT K C NI DUNG HNH NH CHUYN NGHIP

1
HIU C MC TIU TO NI DUNG
Khng th no bit c phi thit k ra sao khi khng bit mc tiu l g.
iu u tin cho bt c nh to ni dung no - t copywriter mi vo ngh
ti nh thit k chuyn nghip - cn phi lm m bo c c sn phm
thnh cng l xc nh mc tiu cn phi t c ca ni dung ny. To ni
dung - v c th hn l thit k ni dung - trc ht v trn ht l mt cng
vic gii quyt vn . Nh thit k xc nh mt khong trng, hoc nhu
cu, ng no xem lm cch no lp y khong trng ny, to ra ni
dung tho mn nhu cu v sau chia s vi th gii ni dung ny v
nhng ngi c nhu cu s dng.
Do , hy t duy nh mt nh thit k, xc nh v hiu vn hoc nhu
cu ct li. Dnh thi gian xem xt cn thn nhu cu, t ra nhng cu
hi ph hp, sp xp cc nhu cu v xc nh thc o thnh cng, bn s
nng cao ng k c hi to ra nhng ni dung khin ngi xem phi m
mn.
Bit thm nhiu thng tin khng gy tn thng cho ai, v sau ny bn s
phi t cm n mnh v thu thp y thng tin cho thit k ca mnh.
Trn thc t, hon ton d hiu nu cui cng, bn thay th bn thit k u
tin bng mt phin bn cui xut sc hn hn, tho mn c cc mc tiu
t ra.

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2
XY DNG H THNG PHN CP
Mt khi hiu c mnh cn phi t c iu g, v ng no ra
c vi gii php, bn c th xem xt phi lm sao ghp ni tt c
nhng th ny vi nhau. Hiu c tm quan trng ca cc ni dung - c
bn thn ni dung ln quan h gia cc nhm ni dung khng ch gip xy
dng khung (framework) t bn bt u a ra cc quyt nh thit
k, m cn m bo ngi xem c th hiu c cc thng tin bn a ra v y chnh l ci m thit k gii cn phi t c.
Bn c th t c iu ny bng cc xy dng mt h thng th bc
thng tin - c ni dung ch v ni dung hnh - xem ci no quan trng hn,
ci no t quan trng, quan h ca chng vi nhau th no t sp xp
theo th t u tin.
Hy bt u qu trnh ny bng cch nhn vo ni dung tm v m, xem xt
tt c cc ni dung cn c, cc ng link v tt c cc yu t ch vit hoc
hnh nh cn phi c trong sn phm cui. nh gi, so snh tng quan
gia chng theo tm quan trng v kh nng chng gip bn t c mc
tiu. Sau , s dng h thng th bc ny gip bn c c thit k n
gin, quyt r v hiu qu hn.

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3
TN TRNG S N GIN
Nhiu khi tt hn l khng c g, nhng t li tt hn nhiu. Chc
hn bn nghe cu ny v s ln: "keep it simple, stupid." D
l cu ca ming hay khng, iu ny hon ton ng trong lnh
vc thit k. Tht khng may l c mt s hiu lm t hi rng
thit k tt l bng by, ho nhong, hoa m v bt mt. ng
tin iu ny trong vi giy.
Thit k khng phi l ngh thut. ng vy, bn hon ton c
th nh gi v tn trng n theo cch bn i x vi cc tc
phm ngh thut (thm ch l hn). Nhng cui cng, thit k
ng mt vai tr hon ton khc bit. Thay v tp trung ch yu
vo hnh dng v th hin (vn l ch o ca ngh thut), chc
nng chnh ca thit k li nm chiu ngc li - h tr chc
nng.
Khi a ra cc quyt nh thit k, hy lun nh trong u rng
mc tiu ca thit k l h tr chc nng hoc mc ch ca ni
dung. Vi dn thit k khng chuyn, cc tt nht m bo
vic ny ch n gin l ng c lm qu nhiu. Ch ng trnh
a vo thit k cc thnh phn khng cn thit. Cn lun tp
trung vo ni dung, ch khng phi thit k.

nh cover ca Facebook page ny l 1 v d tuyt vi. nh cc nhn

vn c dng en trng khin cho c tnh ca tng ngi b m
i. Trong khi ch MAD MEN mu trng- ph v s nhn chm
ca tng mu n, v t hon ton ni bt trong c bi cnh.

Cn Fanpage cover ny th hon ton ngc li, l v d hon ho ca s

hn lon hnh nh: qu nhiu mi tn, qu nhiu hnh nh, qu nhiu
call-to-action khin bn chng bit phi tp trung vo u

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4
R RNG
Cho ti thi im ny, c th bn thy mt im chung
trong nhng b quyt, l: n gin v r rng l cha kho
thnh cng - bt k bn mun to hnh nh cho Facebook post
hay l ton b nh ca mt ebook. Tuy vy, mt im hay b b
qua khi ngh v thit k l bn thn phn ch vit c th gy
nhiu cho thit k tng th. Nu khng ch cho phn ch vit
ny v c th b qua c th c g phi cho vo trong thit k?
trnh ri rm cho ngi c v ngi xem, ngi ta thng
trnh ch mu sng trn nn sng hoc ch ti ln nn ti.
Tuy nhin, gii php y khng phi l t ch u m l s
lng ch l bao nhiu.
Cc nh tip th v to ni dung yu cc cu ch ca mnh, bi
mt l do xc ng: chng l cng c giao tip, truyn thng ca
h. Nhng khi ng ti vic thit k ni dung hon ho, th y
li l iu t hi. Hy dnh cht thi gian cn nhc c th xo
i nhng t no.
Vit ngn gn v sc tch s gim nhiu cho hnh nh v m
bo rng ch cn li nhng phn quan trng nht, ti cn thit
nht. Cui cng, hy ngh v Lut th 3 v Kh nng s dng
ca Steve Krug: loi b 1 na s ch trong mi trang, sau loi
tip 1 na ca s ch cn li.

Mt thuyt trnh ca Adamo Studio, m bo nguyn tc mi slide ch

truyn t 1 ni dung, km theo hnh nh minh ho tng hp dn

Mt slide cc k ph bin, khng ch trong gii hc thut m cn c kinh

doanh. Theo Nancy Duarte, chuyn gia thit k thuyt trnh hng u th
gii, th y c coi l vn bn trnh by trn PowerPoint

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5
TO KHNG GIAN TRNG
Hy cho cc yu t ho v ch vit trong thit k ca bn c
mt cht khng gian ring. D c phi l dn ho hay khng,
bn c th d dng xc nh khi no khng gian trng khng hp
l.
Bng vic to thm khng gian th, bn m bo cho vic
thit k ca mnh sch s v r rng. Quan trng hn, bn
tng tc ng ca nhng thng tin quan trng bc nht, v d
nh tiu hoc thng ip chnh.
Hy lm theo cc bc di y m bo thit k ca bn c
khng gian cn thit. Trc ht, sp xp thng tin theo th t
u tin nh ra trc . Sau , th xem khong khng gia
cc thnh phn ny l bao nhiu cho ph hp. Quan trng nht,
m bo l to khong trng trc sau nh mt, u n. L
(margin) nn c chiu rng v chiu cao bng nhau, khong
trng gia 2 dng ch nn ging nhau cho cc nh dng ch
nh nhau.
Cui cng, nu khi lng ch ca ebook hoc thuyt trnh i
hi phi gim khong cch ti mc mi th ri c ln, tt nht l
bt i vi thng tin, v thm ch b i ton b. Ly thuyt trnh
PowerPoint l mt v d, chng th c 1 thuyt trnh 50 slide,
mi slide cha mt thng tin quan trng, cn hn c 1 thuyt
trnh c 5 slide, mi slide cha ti 10 thng tin quan trng nh
nhau.

Khong trng trong tm nh ny phi cc tt vi hnh nh. Ti sao? Bi

n khin con mo trng nh ang tri l lng, t cng nhn vo s
th thi hng th ca ch mo. T khin ngi xem cm nhn c
c im mn hng m Fab.com ang cho bn.

Mc d Facebook post nhn c v s like v chia s, comment, nhng

v mt thm m th li tht bi. L do l qu nhiu text thng tr ton b
hnh nh, khin cho mt ngi xem phi thm mt mi mi c ht c
ni dung. Nu khng th bt c t no, tt nht nn khong cch
gia cc dng u n nhau th ngi xem s d chu hn.

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6
B TR CC THNH PHN
Tng t nh khong trng (space), ging hng cng l mt
khi nim c mi ngi hiu v (sau khi nh) him khi mc
li. Khi dn hnh nh v thng tin, hy m bo tt c cc thnh
phn c t vo v tr cn i vi nhau. Hy lun cc phn
ging nhau thng hng dc hoc ngang hoc cho. Mc d thnh
thong cng c ngoi l, nhng tt hn l bn c p dng quy
tc ny cho ti khi tr thnh nh thit k chuyn nghip.
Sp xp, hay ging hng s m bo thit k ca bn r rng,
khng to ra nhng cng thng hay im tp trung khng cn
thit. S c nhng lc nh thit k chuyn nghip ch ng to
s ph cch bng cch a mt thnh phn lch ra khi hng
vi mc ch thu ht s ch , ku gi hnh ng i vi thnh
phn khc bit . Cn i vi ngi thit k khng chuyn, cn
phi cng li iu ny, hoc hn ch ti a nu c th. Nhng
nh thit k khng chuyn no tp trung vo vic sp hng cho
cc phn trong thit k s nng cao rt ln cho cht lng ni
dung ca mnh.

V d hon ho cho vic sp xp cn i cc thnh ca slide, k c khi

phi kt hp c ch vit ln ho. Ni dung hnh c ging hng c
l phi, l tri, c trn v di.

Ngc li, trong slide ny, chng thnh phn no cng nm trn 1 ng
thng. nh tin s John Media trn th st vo l tri hn hn nh di.
th di v khi text trn th c l hi c chung l phi, nhng
khong cch vi mp trn v mp di th khng c h hng g vi nhau.

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7
PHI MU HO HP
Mt trong nhng iu u tin chng ta hc khi cn b chnh l
mu ca cu vng. Bn c th ngh rng mnh dnh c i
mnh sng trong mt th gii y mu sc th vic hiu v n rt
d dng, k c i vi ngi khng chuyn. Hon ton sai lm.
Xu hng c lm tht nhiu, cho tht nhiu mu vo thit k
thu ht ngi xem s ch khin ngi xem nhc mt.
trnh iu ny, iu u tin cn xem xt l dng cm xc
no m ni dung cn th hin. Nu nhm ti mc ch th hin
tng mu nhn bn hoc nng ng, bn nn chn gam mu m
nh da cam, vng hoc . Cn nu ni dung mang phong thi
nh c, chuyn nghip th hy chn tng mu lnh hn nh
tm, xanh da tri, hoc xanh l cy. Hy chn mu no ph hp
vi tng cm xc m ni dung cn th hin. Cng t y, s
dng thi qu c mu nng ln mu lnh s to ra s ri rm,
kh hiu.
Cui cng, ng qun rng bt c hnh nh no bn s dng
cng cha mu sc ring ca n, v bn phi cn nhc thn
trng khi s dng cc hnh nh ny.

Slide ny s dng nn - mt mu c ngha nh ng, cnh bo, v

trng hp ny truyn ti ngha nh qun l cn phi trnh l i
loanh quanh. Nh vy, c thng dip ch vit ln mu sc u kt hp
nhu nhuyn vi nhau, cng truyn ti 1 thng tin chung.

Trong 1 slide, ch vit c th hin qua 5 mu khc nhau, km theo

nhng hnh nh nhiu mu sc khng km. iu ny khin bc tranh ton
cnh b nhim mu sc v mt ngi xem kh b nhc mi

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7
PHI MU HO HP
Danh sch ngha Mu sc bn cnh gip bn d dng hn
trong vic a ra quyt nh chn mu cho ph hp vi sc thi
ni dung cn th hin

TCH CC
R rng, m p, vui v, l tng, hnh
phc.
THN THIN
Cho n, t tin, tham vng, cm hng.
PHN KHCH
Tr trung, nng ng, vui thch, qu khch.
SNG TO
Tng tng, thng minh, cao qu, giu
c.
TIN CY
ng tin, sc mnh, bn b.
HO BNH
Pht trin, sc kho, ti mi, mi trng.
CN BNG
Trung lp, bnh tnh, trng thnh, n nh,
an ton.
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8
NG LM DNG DROP SHADOWS
Hng dn T thit k ny s khng hon chnh nu khng
cp mt hiu ng b tai ting do s dng thi qu - drop
shadows, vn c mc ch l tng chiu su v s khc bit cho
ch vit v hnh nh. Nhiu ngi tin rng Drop shadows lm
cho thit k p hn, hiu qu hn v do dng n v ti v.
Nhng h qun mt iu rng mi hiu ng sinh ra ch phc v
cho mt mc ch nht nh no , v ch mc ch thi.
Mc ch ca Drop Shadows l to s khc bit cho hnh nh
hoc thng tin ch vit. Thc s n lm c iu ny mt cch
tuyt vi. V phc v mc ch ny, bn ch nn dng Drop
Shadows vi nhng thnh phn nht nh. Hy nh li B quyt
Xy dng h thng th bc. Nu thnh phn no cng dng
Drop shadows th ngi xem khng th hiu c ci no quan
trng hn ci no. N hon ton phn tc dng nu c p
dng theo cch ny. Tuy nhin, khi bn dng cho 1 hnh nh
hoc ch vit (t/cm t) nht nh, h s hiu r rng u l
ni dung thc s quan trng.
Mt trong nhng tri nghim thit k t hi nht ca tc gi
chnh l dng PowerPoint ci trn MacBook, ni m mi hnh
Shape u mc nh c sn hiu ng Drop Shadows khin cho
cc slide trng rt kh chu. Khng bit y c phi l s ngu
nhin ca Microsoft.

Trong v d ny, hnh cun sch shadows gip n c v tht hn,

ging nh ang c ng ln. Cn tm nh template c
shadows, cng gip cho n tr nn tht hn, nh mt t giy thng
c in ra, cng minh ho rng mi ngi c th in template ny ra
dng

y, 2 hnh nh ny cng truyn t 1 ni dung l mi ngi s dng

my tnh. C th ni l li trng lp, hon ton c th loi i 1 nh m
khng nh hng g ti hiu qu truyn thng. iu ng ni y l mi
nh li s dng 1 hiu ng shadows khc nhau trong khi ngha 2 nh
nh ni trn l hon ton ging nhau.

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9
DUY TR S THNG NHT
Ni n gin, nu c t 2 thnh phn trong thit k c cng
chc nng, hy m bo l chng trng tng t nhau.
mc rt cao, tng mu, thm m v thng ip ca mt
thng hiu phi ng b mi kha cnh.
cp rng hn, tt c hnh nh v yu t ch vit trong 1
cun sch, thuyt trnh m c chc nng nh nhau nn c ngoi
hnh ging nhau v to cm gic nh nhau.
Khi phi thit k ni dung c th no , thng nht y l s
dng cng 1 font, cng kch c cho ch vit (text). Hy m bo
l tt c nhng mc tng tc nh ng link hoc nt bm
hnh ng c chung mu sc, kiu dng v kch thc.
Nhng nu lm dng th n cng s c nh hng tiu cc
khng nh. Khi bn qu tp trung v ch trng vo vic sp xp
cc thnh phn, th kh nng rt c l mi th c v "va vn"
trong thit k, ch cha chc l mt thit k tt.

Vi ebook ny, cc tiu c cng nh dng (format) , mi nh chp

mn hnh minh ho u c cng hiu ng shadows v u c crop theo
nh dng nh nhau

2 slide lin tip ny c nh dng khc nhau, cch th hin cu trch dn

cng khc nhau vi nhng font ch khc nhau. Tm li, n nh th t 2
bn thuyt trnh hon ton khc bit.

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10
NG B HNH NH V NGN T
B quyt cui cng ca vic t thit k chnh l s ho hp gia
phn ch v phn hnh. Vi ngi thit k khng chuyn, vit ni
dung thng c ch trng. B sung vi yu t ho ch ch
l phn ph, nhm gim s nhm chn, bun t ca ng ch
v trang vit.
Tuy nhin, ni dung nh nht l c s kt hp ho hp gia
ho v ch vit nhm k mt cu chuyn hay trnh by mt
thng tin theo cch r rng, cun ht, v thnh cng hn hn so
vi ni dung ch dng ch vit hoc ch dng hnh nh.
Bn c th kt hp tt ch vit v hnh nh nu c k hoch t
trc. Bt k l vit 1 cun ebook, ln mt danh sch la chn,
email hay bi ng Facebook th khi to ni dung, bn cn hnh
dung mnh s th hin n bng hnh nh g v nh th no. Vic
ny khng c ngha l phi tnh xem cn m hay in nghing,
chn font th hin ra sao, to hay nh l va. Thc cht l bn
cn tnh ton nu b i c khi ch ny th s dng hnh nh no
thay th cho ph hp, trong khi vn th hin c ni dung
cn truyn t, khin chng d hiu, d nh, v cun ht hn.

Hnh nh v ngn t kt hp cht ch vi nhau mt cch c ch ch: hnh

nh c chng giy nhn mnh c qu nhiu chnh sch v quy trnh m
chng c ai bun c, trong khi dng ch bn cnh th hin t chc
ny chng h s dng chng. Dng ch ny rt d c, c khng gian
xung quanh, cng th hin n chung ca thng ip.

Cn y l v d hon ho v s thiu ng b. Trc ht, tn ca Trng

i hc Y ca H Lan ny b lp li 1 cch khng cn thit, cha k cn
lm nho tiu ca thuyt trnh thng tin quan trng nht trong slide
ny. Ngoi ra, c bn no hiu c s tng quan gia ni dung ca
slide v hnh nh con ch di?

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39

Tm ra im tng giao ngt ngo gia hnh nh v ch vit

k mt cu chuyn cng nh p dng 9 b quyt trn,
cho d l ngi thit k khng chuyn, bn hon ton c th
t tin to cho mnh nhng ni dung hnh nh (visual content)
t cht lng chuyn nghip, khin ngi xem n tng, v
trn ht gip chin dch truyn thng v tip th thnh cng.
Theo thi gian, nu p dng nhun nhuyn cc b quyt ni
trn, sm hay mun bn s nng trnh thit k ca mnh v
tr thnh cao th thit k!

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9
11 CNG C MIN PH & D S DNG
TO CC NI DUNG HNH NH

Mc d Photoshop hay cc cng c khc ca Adobe

Creative Suite c sc mnh cc nh v c hu ht cc
nh thit k s dng nhng chng khng h r v v quan
trng hn l chng kh s dng.
Tht may mn l c nhiu cch khc, min ph v d s dng,
m bn c th s dng: t chn mu, bin tp nh ti chp
mn hnh, hon ton min ph v d dng. Di y danh
sch 1 s cng c v biu mu m c th bn s cn ti. S
rt tuyt nu bn bit vi k nng c bn s dng
Photoshop v Illustrator cng nh kt hp vi cc cng c
ny.
Lu : danh sch ny s c nng cp lin tc sau mi
phin bn ca ebook ny.

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1
DESIGNSEEDS
http://design-seeds.com/

Designseeds s gip bn tm bng mu tuyt vi

t nhng bc nh cng cun ht khng km.
V d: Nu bn cn lm mt thuyt trnh v cc loi
hoa th khng g tuyt hn l chn mt bc nh v
loi hoa nh nh bn v ly tng mu ca n lm
cc mu ch o ca thuyt trnh.

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2
PALETTON
http://paletton.com

Nhp hoc click chn 1 mu ph hp, v

chng trnh s cho ra 1 bng mu tng ng
theo nhiu tu chn khc nhau: monochromatic,
triad, analo- gous, complementary N tng t
nh mt trnh khc rt ni ting l Kuler ca
Adobe c nhc ti trang k tip.

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3
KULER
kuler.adobe.com

Nhc ti cng c h tr chn bng mu m

khng nhc ti Kuler ca hng Adobe l mt thiu
st cc ln. y cng l cng c c cc nh
thit k chuyn nghip a dng.
Kuler va c cng c bn t to bng mu cho
ring mnh, va c sn cc bng mu p do
cng ng ngi dng a ln bn s dng
lun.

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4
PIXLR
https://pixlr.com/
Bin tp nh ging nh Photoshop. im khc
bit l n kh d s dng, tp trung vo cc tnh
nng ph bin.
Nhng c bit nht l n c th c s dng
ngay trn trnh duyt web m khng cn phi ng
k, hoc ci t dng ng dng trn in thoi
thng minh, hoc ci t trn my tnh.
Cn min ph l ng nhin, bi l l do khin
PIXLR c a vo danh sch nay.

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5
JING V SKITCH
techsmith.com/jing.html
evernote.com/skitch/

Chp mn hnh min ph vi Jing ca Techsmith

v Skitch ca Evernote. Min ph, dng trn c h
iu hnh Windows, Mac, iOS, AndroidTuy nhin,
sau khi ci t, c th i hi bn phi ng k
thng tin c nhn mi dng c.

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6
INFOGRAPHIC TEMPLATE

Bn b quyt r bi tng t to ra nhng

infographic a vo ni dung truyn thng,
thuyt trnh hoc mt infographic hon chnh. Tuy
nhin, im kh khn y l infographic thng
ch c to bng cc cng c chuyn nghip nh
Adobe Illustrator hoc Photoshop.
Th nhng, bn s c th t to Infographic n
tng m khng cn ti chng trnh chuyn
nghip no, hy ti PowerPoint template bng
PowerPoint ng cp do Hubspot thit k ti y

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7
WORDLE
http://www.wordle.net/

To 1 word cloud p, d dng v nhiu la

chn vi ng dng online ny. Tuy nhin, s
dng c, trnh duyt ca bn cn ci t Java
Script Plugin. Ngoi ra, khi s dng, bn ch c 3-4
la chn font hin th ni dung ting Vit trong
s hn 30 font sn c ca ng dng ny.

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8
PREZI
http://prezi.com/

Prezi l mt platform to thuyt trnh trc

tuyn cho bn s dng khi khng c hoc khng
mun s dng PowerPoint hoc KeyNote. Hoc bn
c th ci t ln my tnh. Prezi c sn nhiu
template n tng bn s dng lun. Cch di
chuyn gia cc slide khc l so vi PowerPoint,
nhng rt tuyt vi, ng bn th.

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9
ICOMOON
https://icomoon.io

IcoMoon cung cp min ph rt nhiu icon dng

flat khc nhau. Vi nguyn tc thit k N GIN,
th cc icon ny ng l th bn ang cn cho cc
ni dung hnh nh ca mnh.

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10
ICONARCHIVE
www.iconarchive.com

V s icon nhiu mu sc, kch thc a dng,

cht lng cao, thm ch c 3D icon vi Icon
Archive, mt a ch m c cc nh thit k chuyn
nghip cng kh b qua. y l a ch tham kho
quen thuc ca tc gi ebook ny.

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11
VECTEEZY
www.vecteezy.com/

Mt kho icon, nh vector, hnh nn

background, nh stock min ph cho bn la
chn.

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Nguyn Mnh Tun (Steve Nguyen) l ngi sng lp Adamo

Studio. Ngoi am m gip khch hng thnh cng bng truyn
thng v tip th bng hnh nh, anh cha lm g ra hn.

Adamo Studio (adamo-studio.com) l thng hiu u tin ti

Vit Nam chuyn thit k cc sn phm truyn thng bng
infographic gm: Motion Graphic, Infographic tnh, Thuyt trnh,
nh ho ti liu, sch, brochure. Adamo Studio khng ch gip
bn c cc thit k hnh nh tuyt vi, m cn nhiu kinh
nghim trong sng to ni dung v k chuyn.
Lin h: https://www.facebook.com/LikeAdamoStudio

D c vit v thit k cn thn, nhng do hn ch v thi gian v nng lc, cun

ebook ny kh trnh khi thiu st, nht l ni dung ca n cp ti mt lnh vc ang
pht trin mnh m. Tc gi cun ebook ny mong mun nhn c nhng phn hi xy
dng, nhng chia s t kinh nghim thnh cng ca bn c, c th hon thin cm
nang trong phin bn k tip. Lin h: steve.nguyen@skymedia.vn

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Ngun tham kho:

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