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Mc lc
Vn ca Hand- lettering
C bn v b cc
From mt dng
nghing
B cc 2 dng v bt cp
Cc v d
4
8
9
14
Gi cc khong cch
Gi Head stroke
Gi decorations
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34
36
Cc bc
Cc bc
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Vn ca Hand lettering
Ti bt u lettering bng cch hc thuc v sao chp ca ngi khc. Vo
nhng thi k u, ti thy nhng ch ci tht qu n gin lm vicnhng khi mun tm kim mt s nng cp bn thn, v ti thy n qu
n gin nn thnh ra qu kh bin ha, th tr thnh mt vn
thc s phc tp. Nhng sau nhiu thi gian mit mi, ti tm ra c mt
vi quy lut c bn nht, l nhng nn mng c bn ti cht lc c sau
rt nhiu nhng cng vic thc t v nhng kin thc tham kho qua
sch v hay cc trang mng.
V nu bn c thi gian tm hiu v typo, ti tin cha c mt cun sch
no ch cho bn v Hand- lettering v cch bt u. Hu ht cc cun sch
(sch ting Anh- Amazon) u cho bn khi nim typo c bn, nu c ni
v lettering th ch l nhng artbook, nhng artwork su tp. V n gin,
n chng a cho chng ta g ngoi nhng kin thc c m ha l t.
Mc ch chnh ca Hand- lettering l th hin ni dung chng ta mong
mun thng qua hnh nh v cng chnh l thng qua cc ch ci. Ci ta
mun hiu v nm bt chnh l hnh nh, hay cc con ch, cc chi tit kt
hp li to cho cc ch ci c mt th ta gi l kh cht mood. Kh cht l
ci to cho mi mt kiu ch c mt tnh cch v sc sng ring. Nhng
nm bt c kh cht l mt qu trnh tri nghim v th nghim di.
Theo cng thc, Serif bao gi cng lch s v c in, v San th lc no
cng phng khong v hin i ... ci ch ng mt phn .V trong thc
t cng vic, chuyn bt gp mt khch hng mong mun logo/text ca
h, va lch s va hin i, li d tip cn v ti gin hay va lch s li
va phng khong, khng phi l trng hp him gp. Chng ta cn hiu
bn cht- chnh l cc chi tit, kim sot v s dng kh cht theo cch
ta mong mun, khng phi nhng cng thc kh cng.
lm c vic , cng chnh l ni dung cun sch ny, ti phn chia
mt artwork thnh 2 phn c bn, l Form v nghing. V vi vic
bt cp bt k mt mnh no trong 2 phn, ta c th to ra mt b cc c
bn u tin. Sau khi chn b cc xong, l vic la chn, sans hay serif hay
script, v chn tip ta nn vit hoa, vit thng hay chn small caps, v
tip n tnh ton cc kt ni, hay cc im nhn
Ti tp trung vo cc chi tit nh, v ti c gng lit k ra cc trng hp
c s dng ph bin, ngoi chi tit ti cng c tm ra mt s trng hp
tng qut chng ta khng nhng s dng, m cn p dng sng to ra
nhng th ca ring chng ta. Bn c th thy chi tit, v tm hiu v n,
vi vic s dng nhiu bn s nhn ra bn c th nm bt n d dng. V
n thc s l ca ta ch khng cn l ca mt ai khc.
Cui cng, sau khi bn c chi tit, vic cn lm l ghp chng li thnh
mt bc tranh hon chnh. V n l ca bn. Ti khng th ni chnh xc
n s c kh cht ra sao, nhng bn s thc s kim sot c n khi bn
hiu c n.
Ti : www.instagram.com/biks.ence
www.behance.net/biksence
C bn v b cc
Form 1 dng
y l cc dng b cc chnh mt dng, hay l cc form 1 dng. y ti
s lit k ra cc form thng thng c a chung s dng, v bn di
n l cc bin th.
1
1a
2a
Trong thc t 2a l mt
trong nhng form c
a chung hn v s
tinh t ca n
3a
3b
6b
6a
7a
1f
3f
2f
3af
2af
3bf
4f
5f
6f
7af
6af
8f
9f
nghing
s1
s2
s3
s4
B cc 2 dng v bt cp
Ti s dng t bt cp. V bng vic phn cu to text thnh 2 phn l
form v nghing (slope), ta phn cp cho chng, v nh , chng
ta r rng tch bt c mt text no thnh 2 phn.
B cc 2 dng - hay 3 dng cng l b cc thng thy, v bn cht b cc
2 dng v 3 dng ch l s kt hp t cc b cc mt dng s dng cc
nghing c th ging hoc khc nhau (khc nhau khi ta s dng 2 loi
typeface). V ti dng t bt cp v l do .
Di y l nhng g ti mun ni.
7 l form ca dng 1
3f l form dng 2
s1 l nghing
7
3f
s1
6a
6a
s1
2a
2a
s3
3
3
s1
6a
6a
s3
10
5
5
s1
2
2
s1
11
12
13
Cc v d
Martin Schmetzer
2 1 1 2 -s1
2 2 2 2-s1
3b f3 f1-s1
3bf 3bf-s1
5f 5f-s2
6-s1
14
6b -s1
6b 6b-s1
Mateusz Witczak
1 1 1 1 -s2s5
1 1- s2
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Head stroke
16
V y l vi form c
bn nht. Khi c cc
form nghing s iu
chnh theo.
17
V y l cc v d.
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Linh hn ca Letters
Linh hn ca Hand- lettering l hnh dng mi con ch ca chng, n l
s lin kt, s tng tc, v cc mi quan h gia cc k t ng gn v xa
nhau. N l im khc bit ln nht gia lettering typography vi vic sp
xp cc ch ci thng thng t font hay typefact. Vi font, cc ch ci
c to ra ng ring bit v c lp. Trong khi vi lettering linh hn
nm s kt ni, nm cch m cc ch ci lin h vi cc ch ci cn li
trong t, nm s c bit v hnh dng, v kch c, hay v ci cch m
n th hin ni dung. mi chnh l lettering, v l ci m bt k mt
typeface no cng khng th c c.
Trong phn ny chng ta s thy cc yu t to nn s khc bit :
Ch ci u tin : mt ch ci c th ln hn (hoc vit hoa) khc bit so
vi cc ch ci cn li lm im nhn ni bt dng ch
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Ch ci u tin
n
i ch ci u dng lin kt
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Kt hp vi ch ci cui cng
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Ch ci c bit
Ch ci c bit l mt ch ci khc vi cc ch ci bnh thng khc trong
t, bng cch ko di, hoc bin th cc nt khc, n s l mt yu t kt
ni, lin kt vi cc ch ci khc hoc lin k vi dng khc.
1: S, M, N, G
2: W,S
1: R, H
2: P,N
1: S
2: S
1: A
2: L, O
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Gch chn
25
26
Trang tr
Chng ta s c
Gai
Trang tr bn trong
Kt hp
Bng
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L
Mt l
3 v tr: trn di, v
gia.
Mt vi bin th: l bn
trong, l ngc, v l
hng ln.
L i
L i: cng bn, ngc
bn, i din.
i l ct.
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Gai
Gai mt bn, gai hai
bn, v gai i
Trang tr bn trong
Cc trang tr bn trong
v bng bn trong.
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V kt hp cc trang tr vi nhau
Cc v d
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Bng
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Gi style
Gi cc khong cch
Gi cc nt ca cc ch ci
1: Gi cc chiu rng
ca cc nt ch ln.
2: Gi chiu rng ca
cc nt ngang nh.
3: Gi cc khong cch
bn trong cc ch.
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V cng gi cc nt
dc c thanh ln
m.
Gi tracking v kerning
y l mt v d
cho tracking- hay l
khong cch gia cc
ch ci (trong trng
hp mi ch ci c
to nn trong mt
khun ch nht)
V di y l mt v
d v s khc bit v
tracking v kerning. V
trong Hand- lettering
th mi ch ci thng
c khun ch nht rt
ln, nn ti u ha
s s dng, chng ta
thng lm khun b
li cho ph hp.
33
Gi cc serifs
Vng, chng ta cn phi gi ci Serif, hoc cc head stroke nhm m bo
c text chy theo mt hng nht nh, v n l mt yu t rt quan trng
gi mood. Bn c th mc sai lm trong vic la chn Serif, nhng vi
bt ch v ty bn s d dng sa cha chng.
Gi mt loi head
stroke.
34
35
Gi cc trang tr
V cui cng, gi cc trang tr ging nhau tng ch ci
Gi l tri cho tt c
cc ch ci.
Gi 2 trang tr l l
trong v gai n.
36
Cc bc
Ni dung:
Ti s s dng mt trng hp tht vi ni dung l phn yu cu ca mt
khc hng m ti lm vic cng. V yu cu ca h l : mt phong cch
khe mnh, vi 2 ch ci c b cc vo 2 dng, n cn cng rn nhng
vn phi to ra s mm mi cn bng. y ch l mt n hng gi
thp nhng vi yu t bn quyn, ti ch ly ni dung ca cuc trao i,
thay vo ti s thay vo hai t khcBiksence a sample. Ti s lit k cc
bc ti tri qua, km vi l cch ti suy ngh v nh hng trong mi
bc, n l nhng qu trnh tng hp xuyn sut cc chng lit k
t u. Tuy nhin y ch l mt cch lm vic tham kho, bn c th ng
dng v thc hnh theo bt k cch no bn mun nu n thun tin vi
bn hn.
Bc 1: To form v nging
Ti ngh nhng ch ci
thng ng s mang
c v m v
cng rn. Cng vi ,
mt form hnh sng
un ln v nhng
ch ci cao s gip
ti cn bng s n tnh
trong vic to ra cc
ch ci khe mnh.
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Bc 2: Phc ha nt ch c bn v to lin kt
Tip theo chng ta s
tnh n vic la chn
kiu ch, v ti u
tin chn serif trong
trng hp ny, theo
ti mt dng chn
cng cp v dy dn
s gip cho cc letter
mnh m hn.
2 ch ci u dng lin kt
Kerning LE
To B, A, N, M, L thnh k t c
bit
Ta v phc cc nt ch
mun to cng vi cc
lin k m ta mun.
Mt artwork p v
tinh t l khi cc ch
ci c n khp v
lin kt uyn chuyn
vi nhau. C th vic
ny s tn thi gian v
cng sc ca bn kha
kh, nhng nu bn
lm tt n th kt qu
cui cng s khng
khin bn tht vng.
Cui cng khi bn
phc xong, hy nhn li
chng mt lt, nu
bn cm thy n, hy
chuyn sang bc tip
theo.
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Bc 3: Hon thnh cc nt
Tip n, chng ta s
tp chung vo cc chi
tit, u tin l cc
head stroke, chng
ta s xc nh n (1
hoc 2 head stroke)
v sau a chng
ra cc nt phc hon
thin, v hy ghi nh gi cc khong cch (
tracking, kerning, ).
V chng ta c th
sa mt vi th nu ta
khng thy hp l, ti
thay i ch P, ct
ui n i.
y cng l mt trong
cc bc quan trng
nht ca vic phc
tho, v hnh dng ca
cc ch hu nh c
hon thin. Hy lm
chng vi tt c kh
nng ca bn, sau
tip n bc 4 ch l,
thm cc trang tr v
bng vo cch chi tit.
Vy l chng ta xong
bc phc tho.
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Bc 5: a chng ln vector
V y l kt qu cui
cng
40
Li kt
Nu bn thch cun sch ny th iu thc s tuyt vi i vi ti. V ti
bit cun sch ny cn hon thin thm nhiu th na, c nhiu chng
hn na, nhng vi thi gian v nng lc c hn ti cha th hon thnh
ht nhng g mnh mong mun. Gi s nh vic trnh by cc minh ha
kt hp vi cc ch ci chng hn, minh ha cha phi chuyn mn ca ti
nn d ti thc s mun c chng nhng cui cng ti t thn bn
thn mnh khng lm c.
V vi nhng c gng nh ca ti, ti bit s cn rt nhiu thiu st trong
vic truyn ti ni dung v cu ch. V ti rt vui nu nhn c kin
ng gp ca cc bn v ni dung cng nh bt c iu g bn thy v
cun sch ny, ti xin lng nghe chn trng v lm ht sc c th lm
n tt hn. Bn c th gi email cho ti vo a ch di y, ti s c gng
tr li vi bn sm nht c th.
Biksence@gmail.com
Li cui cng vi nhng ai c ht cun sch ny.
Ti xin chn trng cm n rt nhiu.
Bn c th tm v lin lc ti ti
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