7

8
9
10

Weaknesses and
Threats

1
2
3
4
5
6
7
8
9
10
11
1
2
3
4
5
6

Strengths and
Opportunities

Brand 1
productquality
warranty
customer service
online resources/product literature
exploitvulnerabilitiesof competitors
perceived value
accreditations/certifications
capacity
processes clearlydefined
company experience
competitive price
network ofservice centers
reliability /predictability
levelof consumer demand
sustainability of products/packaging
promotional investment
brand recognition
robustsupply chain
presence in social networks
definedmarketingbudget
trainedsales force
image ofcommitment and leadership

4
5
4
4
3
3
5
4
4
4
4
3
4
4
2
3
4
4
5
5
4
4
86
68.8
125

https://www.facebook.com/mercadotecniapymes/

Brand 2

Brand 3

2
4
3
3
3
3
1
3
2
3
5
2
3
4
1
4
4
3
3
4
3
2

4
3
1
2
4
4
1
2
1
2
4
1
2
1
1
1
1
1
1
1
2
1

65
52

41
32.8

1
2
3
4
5

Brand 1
Brand 2
Brand 3