History of brand

Amrutanjan is one of India's legacy brands. This 113 year old brand is still youthful
and vibrant. Amrutanjan is still one of the biggest players in the Rs 250 crore balm
market. Etched immovably in the psyche of the consumer, Amrutanjan managed
rivalry, eras and kept up its importance in the Indian business sector. The brand has
an enormous equity in the Indian business sector and has been trying to extend its
equity to various categories.
Amrutanjan was established in 1893 by Mr. Nageshwara Rao Panthulu Guru. The
organization got to be public in the year 1936 and as of now commands 21-23%
market share. The yellow shaded formulation and the glass bottle has been a piece
of Indian family households. Although a pain balm, the brand was used for cold and
headaches. The brand has a huge cache of loyal users especially in South India.

Some Vintage print ads

Brand Portfolio
Corporation: Amrutanjan Healthcare
Master Brand: Amrutanjan
Category: Pain relief

Products: Amrutanjan aromatic pain balm (Yellow), Amrutanjan strong (white)

Brand identity:
Amrutanjans brand identity is the seal of trust and the believability in the brands
product

Symbol: Natures Essence symbol

A blend of health, science, nature and youthfulness to increase the brands appeal
across all demographics.

Seal of trust: Since 1893

Pioneer in the industry with the seal of trust and believability in the brands
products for having catered to consumers pain free living for over a century now.
Typography
Cursive typography to bring in modernity for easier brand recall and youth connect.
Promise: pure healthy essence
Pure Healthy Essence is nature and science combined to give healthy beauty. It
emphasizes that naturally extracted essence with deep action for health works
effectively and without side effects. This pure, trusted extracts are derived from
natural products through scientific research

Brand contribution to overall revenue: