Case Study

Question 1: The Company foresees continued growth and expansion in the

coming few years globally driven by it's operations in India and hopes
to realign India's strengths and world-class market capabilities to
deliver services to its customers.Conduct the SWOT Analysis of Haier's
foray in to Indian market in light of facts given in the narration .
Answer: Strength Convenient geographic location Established
distribution channel Understanding of Indian market Diversification
Huge cash flow Innovative Strong mission and vision Opportunities
Research and Development Consolidation of other distribution channels
Aggressive marketing and brand management Weaknesses Notyet well known
in India unlike its competitors.
Threats Discrimination - the company is identified as a Chinese
company. Low market share