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    1K views6 pages

    Rhetoric Packet

    Uploaded by

    api-234847776

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 6
    Analyzing Rhetoric and Rhetorical Devices Rhetoric in its simplest form i the art of persuasive speech or writin, For thousands of years, polticians and orators have been known for their use of mtorc to influence and persuade an ‘audience to their side or way of thinking. Rhetoric all around us, in the form of political Speeches, commercials, a, television, movies, newspaper and magazine aicles even in oUF ‘everyday conversations. Each time we want fo get our way, oF tke Out our money to buy 8 Drodlict we saw in a commercial, we are either using rhetoric or are persuaded by the use of ‘hetoric. While various mecia use diferent ways of appealing to an audience, they each have the same purpose: to persuade. ‘There are diferent ways a speaker or writer can appeal and seek to persuade to his or her ‘audience: 1) logic or reason (logos), 2) emation (pathos), andlor 3) ethics and morals (ethos). + Logos: by appealing to an audience's sense of reason and logic, the speaker or miter intends to make the audience think clearly about the sensible andior obvious answer toa problem Logos appeals tothe audionce with facts, statistics, definitions, historical prot, ‘quotes from “experts.” Think of the commercials that have a sports star or Celebrity giving statistics about and ther own endorsement ofa product. Its logical that ita sports star uses this lipical machine and isin shape that works—or at least, that is what you are led to bolove. + Pathos: by appealing tothe auslence's emations, the speaker of writer can make the ‘ausdonce feel sorrow, shamo, sympathy, embarrassment, anger, altament, andlor fea "Pathos appeals to the audionce through the use of iguraive language, imagery, \ivid descriptions, an emotional choice of words, or examples that are designed to make you FEEL a certain way. Think ofan ad or an article showing our ‘servicemen i uniform holding thei tiny newboms or hugging their cid and wile, ‘with fears streaming down ther eyes. ‘+ Ethos: the overall appeal ofthe speaker or writer himsatf or herself itis important thal this person have Impressive credentials, a notable knowledge ofthe subject, andlor appar to be a ikeable and moral person, “Ethos appeals fo tho audience with a calm, trustworthy, seemingly sincere ‘approach. The speaker uses good grammar and is wol-spoken, ard tells stories that are backed by general common sense and need to feel secure. Think ofa ‘commercial of @ ‘doctor’ in 8 white lab coat teling the auahence al about how a new medicine can help reat one's symptoms. We isten because we tus! the

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