IN PARTICULAR, IN GENERAL ‘esthoti products of hgh merit are characterized by theirablity to encompass both ‘th particularand the general while conveying the sense fa grost distance between. ‘those qualities, This notion of works of art was presentad by the American artist: ‘Donald Judd in his essay “Artand Architecture” (1984), Since Judd doesnot pro- ‘vide any details abort the range of references possible, ve might want toss, how ‘can architecture respond to this complexity? To bridge between the patictlar—the specificity of ‘whats situated ad emlbeddodand the goneral-the universality of syrtems andtne Image, i all ofits transgreasing capabilities? The question is of utmost importance tothe significance ofthe ‘geographic denominator of tis journal, “Nordic” could be claimed to iefr to bath something in Particular and somethingin general ‘Arecentovent, hil of no substantial smificance onalargor scale, taverthelest made me pon: Ger the relationship between the particular and the general in erohitectare, Superiien is anurben space located in an ethnically diverse, former working class area in Copenhagen twa opened to the pubic in 2012, designed by Barc Ingls Group and Topotekt in collaboration with artist group Saperflex and you may very well know icalready, since ithes been pullished in print media and online arvund the wort Some months ago, Brendan 6 Sé, an Irish photegrapher, took at peture of | twith his smertrhonoand this photograph was subooquently chosen toe partof apublicrelations campaign staged by a smartghone producer and displayed on billboards variouscites including ‘Los Angeles, Tokyo, Paris, and Berlin, Images ofthe photograph on the bliboards were reposted in ‘Danish social medin, testimony to the lobal exposure of Superkllen. The suggestion seemed tobe ‘that this ezposure might have benelclal cty branding effects, What I found ourious in this tory is ‘not the question oflocal meets global orth ogo boosting hat t midst causeamongat Copenhageners (asit i oven for me) but rar tho role ofthe image for architect, This wae not only amatter ofthe physical reslity ofthe bulding vermus the virtuality of the image ashes been addressed by ‘American theorist Hal Poster inthe book The Art Architecture Comples,2011)-A third layer was ‘added—the photographs ofthe billboards ect in specific iconic lorations mich asan LAjunction ina Parisian metro station or adjacent to remnants ofthe Berlin Wall Mise ex abyme:Tanages of images ofa viualyslgnidcant piece of architecture, Would this confirm French theoriet Jean Baudrlla's iggnoeis, now almost forty year old. of contemporary society being ins mato of simalacrum? Or hhave we simply become comfortable with this condition of mediatiation? Echoing the American architect Robert Venturi Is surface the new Real? ‘The incident demonstrates that architoctral projects per secan be site specific, hence particu, snd atthe same time enoepsulate something of general ature, sometaing that seems to appeal ona grander scale, Architactare ean be rooted ints actual matt, at it physical site yet also be ‘considered asa procoss and an ovont, and itcan thereby create meaningin other Virbualetrata Ife arolivingin a state of conflicting interpretations of the world, itseemato methat we should concern ‘ourselves more thoroushly with architecture's contribution to such interpretations through the processingof meaning Such meaning s developed through an interrolation between the particular ‘andthe general, and we should reconsider how, why, and by whom (-afeetsus, Afirst step towards ‘alning uch an understanding sto present our Work to others, to engngein critique and arguuent, ‘an engagement this journal promotes