September 17, 2016

Ms. Lillian McIntosh

1587 Split Blvd
Fenton, MI 48430
For the Attention of Advertising Participants

Dear Ms. McIntosh:

We would like to receive as many ideas as possible from your company. This is why we are
picking participants from such a variety of backgrounds. Do not hold back on any ideas. We
would like to see all of them, no matter how outrageous they might seem.

For your initial session do not worry about any kind of format. We would like to see all of your
ideas, regardless of how they look on paper. Do not hesitate or holdback any ideas that come to
you. Whatever come to your mind in the first 5 minute session, put it on paper.

It is important to bring notice to the fact that all ideas will be submitted anonymously. I am
notifying you of this to insist on outrageous ideas. This should make all the participants feel
comfortable with putting whatever ideas they have down, without hesitation. Although no
individual will be given all the credit, the group can take pride in knowing they helped come up
with the final idea.

Do not worry about the cost, difficulty or work your ideas might entail. The few final ideas will
be put through series of test judging those properties of the idea. We will then make our final
decision based on the answers the test give us. Let us worry about the fine details, you just
worry about creating the ideas.

Sincerely,

Haleigh Fischer
Executive Marketing and Advertising Chair