‘Some businesses that only have a web presence may opt torun Text Ads only. However, the CTRs may not send you a ton of traffic. Based on the LinkedIn Ad data that AdStage has access to, CPCs for both ‘Sponsored Updates and Text Ads are typically very similar. Taking that into consideration and the variance in CTR, Sponsored Updates may be a better ad format for campaigns that are trying to gain access to more traffic. Image Size {800x400 pixels 50x50 pixels Recommended Text 160 character intro 25 character headline 230 character title 75 character description 160 character description Average CTR 0.3% CTRs 03% CTRs Mobile Delivery Available Not available Desktop Delivery Available Available Placement Appears in Feed Shown in right rail of internal pages VP AdStage The Complete Guide to Linkedin Ads 7