Append Your Ad URLs for Conversion Tracking Linkedin Ads reports on the standard metrics such as cost per click, click-through rate, and impressions. However, unfortunately, LinkedIn Ads does not have a solution to report on the data that you actually care about like conversions and conversion rate. Without native conversion tracking built into the ad solution, your analytics solutions will not differentiate between paid traffic and organic traffic. To work around this, you'll need to set-up a tracking pixel and ensure any of the ad URLs you're using have the appropriate tracking parameters appended to your ads. There area few recommended options: VY AdStage VY AdStage Google Analytics ‘AdStage isa third-party ad platform with an easy-to- use conversion tracking solution. It offers one universal conversion tracking pixel that you can use across all of your domains and web pages. The platform will automatically append your URLs with a unique click ID to track conversions and report directly on this, metric directly in the platform. ‘The most popular and cost-efficient (free) solution for ad conversion tracking is Google Analytics. The solution recognizes 5 unique query parameters ina URL by default. Source Linkedin, Google Medium Sponsored Update, Text Ad Term Used for keyword targeting not useful for Linkedin Advertising ‘Campaign Name Name of LinkedIn ‘Campaign ‘Campaign Content Differentiation between ads: The Complete Guide to Linkedin Ads 8