Bidding Strategically ‘There are two types of bidding strategies that you can implement: the cost con: 's model or the high traffic model. Depending on your goals, you can choose the bidding strategy that works best for you. Campaign Type Campaign Goal Pricing Mode! Suggested Bid VP AdStage Performance Specific Action pc Greater than the minimum bid Brand Page Views CPC or CPM Greater than the suggested bids based on your audience Bid $15.00 ‘Suggested bid to reach the majority of audiences $3.72 (Other advertisers are bidding between $3.72- $7.84) Minimum Bid $2.50 The Complete Guide to Linkedin Ads v