Target the Right Audience ‘The larger circle represents your Target Audience, For any given role, there are four ways to target while the colored circles represent the four types of on Linkedin: targeting available to reach these members. Job title targeting _| ‘Sales manager’ title Job function + Sales’ job function seniority plus ‘manager’ seniority oe Skills + seniority Cold calling’ skill plus an aad ‘manager’ seniority Groups + seniority | Sales management executives’ group plus ‘manager’ seniority If you create a campaign targeting with any of these types, you'd be hitting the same group. However, largely due to the infinite ways in which professionals can complete their profile, incorporating two or more of the above strategies does much to expand your reach. Adding a new layer of targeting allows you to capture more of your desired audience. If you start testing one targeting method and see success, continue layering the additional methods with new campaigns until you're meeting your budget or traffic goals. This means creating four separate campaigns for one audience, ‘which will help you determine how each targeting segment performs based on the content you're promoting. In particular, Sponsored Updates has specific frequency caps preserve the user experience. ‘Lpage of Upto 100 SUs ‘organic content per member between SUs_ in24 hours Because of these frequency caps, one or more of your ads may not qualify to serve a Sponsored Update toa specific member for up to 48 hours so it's recommended to have alarge enough target audience to ensure ads are getting daily impressions. VYAUStage The Complete Guide to Linkedin Ads 10