P1BBA/MBATHESIS/RESEARCHPROPOSAL

Title
Abstract
Chapter 1- Introduction
1.

Background of the company/problem.

2.

Problem Statement.

3.

Objective(s) of the study.

4.

Significance of the Study.

5.

Research questions.

6.

Delimitations.

Chapter 2 Literature Review

1.

Literature Review highlighting the variables of interest and their relationship.

2.

Identification of the gap.

3.

Theoretical framework.

4.

Proposed Hypotheses.

Chapter 3 - Research Methodology

1.

Design of study.

2.

Population.

3.

Sampling strategy.

5.

Unit of analysis.

6.

Time horizon.

7.

Instrumentation (Adopted, adapted, or developed).

8.

Likely statistical tests being applied.

References
Use APA style
Total Length: 1500-2000 words excluding references.
Minimum references: Should be 10.