1

CHAPTER I
INTRODUCTION
A;

Preliminary
District of Cilandak, is one of the 10 districts which located in South

Jakarta. Numbers of supermarkets are 14, mini-markets are 36 and traditional

markets are 4 (Data of BPS, Kecamatan Cilandak dalam Angka Tahun 2012). In
the area of South Jakarta, the Supermarkets and mini market growths tend to be
increasing time by time where it certainly could be a threat to merchant stalls.
The problems that arising from the growth of minimarkets in Lebak
Bulus are the establishment of minimarket in this region tend only on strategic
places like the main road e.g. Jalan Raya Fatmawati, Jalan Bumi Karang Tengah
and Jalan Raya Lebak Bulus. This led to the establishment of minimarket layout
dominates areas that have high sales value and the potential for trades.
Minimarket locations in this region are often located near residential areas /
settlements also nearby housing complexes and a grocery shop who normally do
business in this areas. The minimarkets in Kelurahan Lebak Bulus, are very close
to this region.
For example, on Jalan Raya Fatmawati the location of minimarket like
Indomaret, Alfamart, Lawson and Seven Eleven are less than 500 meters. It
actually has been regulated by the city government regulations which stipulate
that the distance of traditional and modern market should not be less than 500
meters where it is caused by modern retailers such as minimarkets have direct
impact to the traditional merchants such as grocery shops.
Another problem that faced by the traders of grocery shop are the
segmentation of the types of goods which traded by minimarket and a grocery
shop are same, such of daily necessities, but minimarkets have the advantage in

all aspects, like funding, layout of the goods presentation, comfortable and other
facilities which compared to grocery shops. These factors caused the fret to the
traders of grocery shops about the presence minimarket in their area, which led
into decreasing in revenue and buyers who come to the grocery shops.
The fund of minimarkets relatively much larger than the traders of grocery
shops in Kelurahan Lebak Bulus. Moreover, the fund of minimarket chains from
abroad / foreign, such as Seven Eleven, Circle K and Lawson was very big, so
they can operate 24 hours. Furthermore, the domestic minimarket which growing
faster, local retailers such as Indomaret, Alfamart and Alfamidi are mushrooming
in Kelurahan Lebak Bulus with a distance of less than 1 km, it will shift the
traders of grocery shops. At the end the groceries traders will be bankrupt and
cannot compete with the growing of minimarkets in this region.

B;

Problem Formulations
Perumusan masalah penelitian ini dampak pasar swalayan kecil

(minimarket) terhadap ketahanan ekonomi keluarga pedagang rumahan (studi

kasus di kel. Lebak Bulus, Jakarta Selatan) dengan rumusan masalah tersebut
dapat ditimbulkan pertanyaan penelitian sebagai berikut :
The problem formulations in this research the impact of small
supermarkets (minimarkets) against family economic resilience of merchants
housing (a case study in Kel. Lebak Bulus, South Jakarta) can be caused research
questions by following:
1;

How general / objective conditions of the merchants family are in

Kelurahan Lebak Bulus?

2;
3;

C;

How are the growth of grocery shops and minimarkets in

Kelurahan Lebak Bulus?
How are minimarkets impacts on family economic resilience of
grocery shop traders in Kelurahan Lebak Bulus?
Objectives

1;
2;
3;

D;

To determine the general description of the objective conditions of

merchants family in Kelurahan Lebak Bulus.
To determine the growth of merchants family after the
establishment of minimarket in Kelurahan Lebak Bulus.
To determine the impact of the minimarket establishment on family
economic resilience of grocery shop traders.
Basis Theory

1.

Impacts Theory
Impact is an influence that can affect something; the impact is an

effect that can lead to positive and negative. Influence is the power that
can shape character and trust, influence is the power to cause things to
happen that can change something; like the subject because it follows the
power or the others power.
Impact is a reciprocal relationship or a causal relationship of a
matter that affects and affected, the impacts or influences are
interconnected to one another. Something that has much power or
influences are able to influence something weak, so the weak was affected
by what happened.
2.

Minimarkets in Kelurahan Lebak Bulus

Market is the place for transactions between sellers and buyers in

order to satisfy or obtain all goods needs to meet the necessities of life,
both for clothing, food and shelter. Market definition according to Kotler

(1997), market consists of customers who potentially have the same need
to exchange to meet the needs of human life. Place for financial
transactions and purchase, exchanging money and goods are market and
also a meeting place for sellers and buyers, or the place for exchange of
goods and place for transaction to meet their living and obtain the needed
goods. Market occurred due to some people who want to earn a need, in
the beginning of transactions in the market is by means of exchange of
goods between the communities, but ultimately the public can determine
the place and location, along with its development then formed the market
which located or taken place for using currencies values (Malano, 2011).
Minimarket is part of the modern market, minimarket is a small
grocery store (serving themselves), which sells a variety of goods of daily
needs and those that sell basic necessities such as groceries or shop with
self-service system that sells various types of goods at retail. Minimarket
is a miniature of a supermarket, so the minikarket is a shop that selling
goods that are also in the supermarket, but the majority are goods of daily
needs of the household.
3.

Grocery Shop Traders in Kelurahan Lebak Bulus

The traditional market is a market that is still traditional and

generally managed by the local government, such as Pasar Jatinegara

market, Pasar Senen and so on, which sell a variety of merchandise ranging
from groceries to food and daily necessities such as toothpaste, soap,
plates, teapots, kitchen appliances and others. According to Malano (2011)

traditional market is a meeting place for buyers and sellers with the
transaction directly and and there is usually a process of bargaining.
Grocery shop traders in Kelurahan Lebak Bulus usually does not
have employees because their business are taken place at home, so their
family members are usually employed to look after his shop and their
capital are also limited, so there are no buget to pay employees. Grocery
stalls in Kelurahan Lebak Bulus are still exist during this time, it was
evidenced by the increase in the amount of grocery shops in Kelurahan
Lebak Bulus from year to year.
4.

Family Resilience
Ketahanan suatu keluarga menjadi penting karena ketahanan

keluarga adalah dasar dari suatu bangsa yang kuat, jikalau ketahanan
keluarga tidak kuat maka suatu bangsa akan runtuh bahkan bisa terjadi
perpecahan diantara bangsa itu akibat tidak mempehatikan ketahanan
keluarga. Tujuan pembangunan keluarga adalah untuk meningkatakan
kualitas keluarga yang dapat memenuhi kebutuhan lahiriah dan batiniah.
Ketahanan keluaraga dapat dibentuk dengan cara mempunyai kesehatan
yang kuat baik dalam segi fisik keluarga itu dan mental/ batiniah, dalam
segi perkonomiannya keluarga itu dapat memenuhi seluruh kebutuhan
hidup, keapikan keluarga itu dalam mengatur keluarga dalam hal
keuangan, hubungan satu dengan yang lain, konflik dan resiko yang
datang.

The reslience of a family is important, because the resilience of the

family is the foundation of a strong nation, if the family resilience is not
well enough then a nation will collapse, even discord among the people as
a result of not paying attention to family resilience. Family development
goal is to increase the quality of the family that can meet the needs of
outward and inward. Family resilience can be formed in a way to have a
strong health both in terms of physical family and mental / spiritual, in
terms of the economy of the family was able to meet all the needs of life,
the grace of family in arranging the family in terms of finances,
relationships with one another, conflict and risks that may come.
5.

Family Economic Resilience

One of the resilience of a country is based on the welfare of the

people, if the majority of families resilience in a country lacking or weak,

how the country could be said to be advancing in all things, the country
even will be destroyed gradually, because the people are poor and do not
have strength, no longer able to defend his country. Therefore, the
economy resilience of the nation becomes important to be noticed by the
Government, for the welfare of the nation and state in accordance with the
mandate of the UUD NRI 1945.
Menurut

undang-undang

nomor

10

Tahun

1992

tentang

Perkembangan Kependudukan dan Pembangunan Keluarga Sejahtera,

ketahanan keluarga adalah kondisi dinamik suatu keluarga yang memiliki
keluletan dan juga ketangguhan yang mempunyai kemampuan fisik-

materil dan psikis mental spritual untuk hidup mandiri dan dapat
mengembangkan diri dan keluarganya untuk hidup harmonis dalam
meningkatkan kesejahteraan lahir dan kebahagiaan batin.
According to UU No. 10 Tahun 1992 about the Development of
Population and Family Welfare, family resilience is a dynamic condition
of family that has the tenacity and toughness which also has the ability to
physical-material and psychological mental spiritual to live independently
and be able to develop themselves and their families for life in harmony by
improving the welfare and inner happiness.

E;

Reseach Methods
1.

Site Selection Methods

The impact of minimarket development on the economic resilience

of grocery shop traders in Lebak Bulus, South Jakarta resulted decreasing

in economic income of grocery shop traders. The aims of research are to
know how big the influence of the minimarket impact on the economy of
grocery shop traders. Therefore, researchers are trying to determine the
decline in economic income grocery stall traders caused by minimarkets
where located in this region by using research methods that can describe or
know the truth and the facts on field as a result of the minimarket impacts.
The methods that used in this study are simple qualitative and quantitative
methods, researchers took data through interviews with informants,

distributed questionnaires and processed then inserted in a simple

calculation to be concluded, to address problems in this study.
2.

Sampling Methods
Sampling in this research was in order to obtain good results and

the actual research on field, take a sample of some grocery shop traders
where located in Kelurahan Lebak Bulus. A total of 20 traders to represent
from 23 recorded in Kelurahan Lebak Bulus, to facilitate / accelerate the
course of research, because of the difficulties to find the location of
grocery shop traders who are located around Kelurahan Lebak Bulus and
look one by one. Therefore, this research takes a random sample of 20
grocery shop traders in this region.
3.

Research Variables
In this research, the variables being studied or discussed were the

impact of minimarket developments. The impact caused by the minimarket

developments in Lebak Bulus area were decreasing family income as the
result of consumer grocery shop today prefer to shop at the minimarket
than in the grocery store. The second variable is family economic
resilience of grocery shop traders where located in Kelurahan Lebak
Bulus.
Family resilience can be seen from the economic level of a family,
inner needs and Physical / material and non-material fulfilled. As a
reference, family income of a grocery shop trader in Kelurahan Lebak
Bulus according to income per capita per day in Indonesia $ 1.5 (Kasto,

2012). For a minimum expenditure per capita per month poverty line DKI
Jakarta is Rp. 459 560 (BPS, Jakarta, 2014).
4.

Data Collection Technique

The type of research uses descriptive and analytical techniques to

determine the actual condition and describe the circumstances that exist on
field. It is to know the actual conditions on the minimarket impacts on
families of grocery shop traders in Kelurahan Lebak Bulus.
In the data collection techniques, primary data obtained from
families of a grocery shop traders where located in Kelurahan Lebak
Bulus. The number of grocery stall which registered by the municipality of
Kelurahan Lebak Bulus are 23, but in this study took the 20 grocery shop
traders in Keluarahan Lebak Bulus as a sample (random sampling), to
represent the 23 from existing grocery stalls. Primary data from this
research consisted of:

Data collection questionnaire enclosed in an interview for

the 20 grocery shop traders in Kelurahan Lebak Bulus.

Data collection questionnaire data in a closed interview for

consumers in this region, taking samples of 40 people.

Data collection through interviews to the Head of Cilandak

District and Head of Kelurahan Lebak Bulus and Sudin

Perekonomian Jakarta Selatan.

Data collection through interviews to local community

leaders.

10

The research observing / watching traders and consumers residing

in Kelurahan Lebak Bulus to find accurate data on the actual situation, the
state of the economic resilience of grocery shop traders in Kelurahan
Lebak Bulus. Furthermore, the collection of secondary data obtained from
the data articles, journals, reference books from the library, laws /
government regulation and other written sources related to this research.
5.

Data Analysis Methods

Dalam studi ini peneliti menganalisis pendapatan yang diterima

oleh pedagang warung kelontong setiap bulannya lalu menjumlahkan

seluruh pendapatan dari 20 pedagang warung kelontong, sesudah itu dicari
nilai rata-rata pendapatan dari pedagang warung kelontong dibagi 30 (hari)
x rata-rata jumlah anggota keluarga hasilnya adalah rata-rata pendapatan
perkapita pedagang warung kelontong di kelurahan Lebak Bulus Jakarta
Selatan. Cara perhitungan ini untuk mengetahui rata-rata pendapatan
perkapita per hari pedagang warung kelontong, jika dijabarkan rumusnya
sebagai berikut;
In this study, researchers analyzed the revenue earned by grocery
shop traders every month and then summing the total income of 20
grocery shop traders, then look for the value of the average income of
traders grocery shop split 30 (days) x average number of family members,
the result is the average per capita income of grocery shop traders in
Kelurahan Lebak Bulus, South Jakarta. This calculation method to

11

determine the average income per capita per day of grocery shop traders,
the formula is described as follows;

The average income per capita per day = (Family Income / 30

(days) x Number of Family Members.

The next stage for the calculation of average monthly per capita
expenditure of grocery shop traders, which is the average amount of total
family expenditures divided by the number of family members.
Translation of the calculation formula as follows;

Average Monthly Per Capita Expenditure = Total Family Expenses

/ Number of Family Members.

At this qualitative methods, researchers use interviewing
techniques to the resource by qualitative descriptive. Data collection
consisted of interviews to grocery shop traders, Community Leaders of
Lebak Bulus, consumer in the Lebak Bulus and government officials.

CHAPTER II
DEVELOPMENT OF GROCERY SHOPS AND MINIMARKETS IN
KELURAHAN LEBAK BULUS

A;

Grocery Shop Characteristics in Kelurahan Lebak Bulus, South

Jakarta.

12

The minimarket impacts to grocery shop traders will affect the capital,
business activity, sales turnover per month, customers and income from the
grocery store itself (Setiawan et al., 2012).
Here are the characteristics of a grocery shop in Kelurahan Lebak Bulus:
1;

According to the history of the traditional markets in nearby

Kelurahan Lebak Bulus is Pasar Pondok Labu and Pasar Lebak
Bulus, from data obtained in Kelurahan Lebak Bulus, numbers of

2;

grocery shop in Kelurahan Lebak Bulus are 24.

The condition of the building, not good, muddy and the display of

3;

merchandise generally irregular.

Ownership, from the grocery store is individual or private,

4;

traditional markets are owned by the Jakarta administration.

Capital is usually individuals, families who borrow from
government banks and others.

B;

The Development of Minimarkets and Grocery Shops in Kelurahan

Lebak Bulus, South Jakarta.
The developments of minimarket in Kelurahan Lebak Bulus until the end

of 2014 were amounted to 23 minimarkets. The 23 minimarket in the region

indicate the number of investors from domestic and abroad (foreign) showed the
courage of investors to put big investation in Kelurahan Lebak Bulus and this
could be caused by the economic conditions of residents of Kelurahan Lebak
Bulus classified as middle class and above.

13

Residents of this region are generally consumers / buyers who move laborintensive or people who have a high workload, which expects practicality in
purchasing goods. In this case, minimarkets is suitable for this kind of conditions,
because it is open 24 hours operationally.
Namun demikian menurut peneliti pendirian minimarket di kelurahan
Lebak Bulus harus mulai dibatasi karena tidak sesuai dengan peraturan
pemerintah dan akan menimbulkan kondisi persaingan yang kurang baik .Dari
segi persaingan warung kelontong sampai saat ini tidak memiliki dampak yang
sangat signifikan dari sisi penjualan.
From Kelurahan Lebak Bulus data obtained, grocery shops in 2014 totaled
23 grocery shop which owned by the merchant faamily. If viewed from the
development of grocery shops were increased from the previous year, which
amounted to 12 pieces, according to the researchers, it was showed positive signs
for the grocery shop traders family who show meaningful economic
circumstances of grocery shop traders considered stable / good. However,
according to researchers, establishment of minimarkets in Kelurahan Lebak Bulus
should begin limited because it does not comply with government regulations and
would lead to unfavorable competitive conditions in terms of competition. In
terms of competition, grocery shops did not have significant impact on sales until
now.

C;

Competition Between Minimarkets and Grocery Shops in Kelurahan

Lebak Bulus.

14

Competition among minimarkets and grocery shop traders in Kelurahan

Lebak Bulus certainly can not be avoided. A grocery shop in the competition of
capital, can not compete with the capital that owned by the minimarkets, and also
in terms of shopping convenience, neatness, cleanliness and layout of goods,
minimarkets are clearly superior.
Competition layout and placement order of goods in accordance with the
category was the reason for consumers shop at the minimarkets. In contrast to the
grocery store that provides goods trading in a sober and storage. According to the
researchers, neat presentation of goods and categorized by either, it was easier for
consumers to buy what they want and practicality, such as the group of young
executives and people who are full of bustle, matched with the presented method
by these minimarkets.
If grocery shops also want to compete with minimarkets, traders should
dare to invest with greater capital to improve and innovate the place so that
consumers interested re-shopped in grocery shops.
CHAPTER III
MINIMARKET IMPACTS TO THE FAMILY EKONOMIC RESILIENCE
OF HOUSING TRADERS (GROCERY SHOPS)
IN KELURAHAN LEBAK BULUS

A;

Kondisi Pendapatan Dan Pengeluaran Keluarga Pedagang Warung

Kelontong

15

Dampak yang tampak akibat kehadiran minimarket di kelurahan Lebak

Bulus terhadap ekonomi keluarga warung kelontong yaitu penurunan pendapatan
dan penurunan jumlah konsumen yang datang akibat banyaknya minimarket yang
didirikan di seluruh wilayah kelurahan Lebak Bulus ini. Penurunan pendapatan
dapat

mempengaruhi

ekonomi

keluarga

pedagang

warung

kelontong,

menyebabkan keluarga tidak dapat lagi mencukupi kebutuhan-kebutuhan rumah

tangganya karena penurunan pendapatan, hal tersebut dapat menyebabkan
pedagang warung kelontong tidak sejahtera dan yang paling buruknya warung
kelontong miliknya bisa bangkrut karena tidak usaha yang dilakukan tidak lagi
menguntungkan.
Kondisi pendapatan dari warung kelontong di kelurahan Lebak Bulus ini
menurut hasil wawancara sekaligus survey kepada 20 pedagang warung
kelontong, menunjukan sebagian besar mengalami penurunan pendapatan yang
diakibatkan perkembangan minimarket yang banyak di wilayah kelurahan Lebak
Bulus. Berikut adalah data pendapatan pedagang warung kelontong di kelurahan
Lebak Bulus Jakarta Selatan, warung akan disebutkan dari warung 1 - warung 20.
Data tersebut didapatkan dari pedagang warung kelontong yang berlokasi di
daerah kelurahan Lebak Bulus sebagi berikut.
Pendapatan
Sebelum
Nama Warung
No.
Berkembang
Kelontong
Minimarket
(Rp/bln)
1.
Warung 1
1.500.000
2.
Warung 2
2.500.000
3.
Warung 3
1.500.000
4.
Warung 4
5.000.000

Persentase
Pendapatan Penurunan
Sekarang Pendapatan
(Rp/bln)
1.500.000
1.500.000
1.000.000
2.500.000

0%
40%
33,33%
50%

16

5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.

Warung 5
Warung 6
Warung 7
Warung 8
Warung 9
Warung 10
Warung 11
Warung 12
Warung 13
Warung 14
Warung 15
Warung 16
Warung 17
Warung 18
Warung 19
Warung 20

4.500.000
7.000.000
2.500.000
5.500.000
30.000.000
2.000.000
2.000.000
5.250.000
5.000.000
2.000.000
2.500.000
30.000.000
3.000.000
3.000.000
45.000.000
10.000.000
Rata-rata

4.000.000
7.000.000
2.500.000
5.000.000
30.000.000
1.000.000
1.500.000
6.000.000
4.000.000
1.000.000
1.500.000
15.000.000
3.000.000
2.500.000
30.000.000
10.000.000

11.11%
0%
0%
9,1%
0%
50%
25%
14,28%
20%
50%
40%
50%
0%
16,66%
33,33%
0%
22,72%

Perbandingan Pendapatan Warung Kelontong Sebelum

Dan Sesudah Perkembangan Minimarket

Dari hasil data yang dapat dilihat pada gambar diatas adalah rata-rata
penurunan pendapatan dari warung kelontong di kelurahan Lebak Bulus sekitar
22,72% dari total 20 pedagang warung kelontong yang diwawancarai,
menunjukan bahwa memang keadaan pendapatan warung kelontong mengalami
penurunan yang cukup besar walaupun ada diantaranya ada yang sama sekali
tidak ada penurunan pendapatan sama sekali mungkin ini dikarenakan mereka
menempati lokasi tempat berjualan yang strategis dan sudah mempunyai
pelanggan yang tetap jadi perkembangan minimarket diwilayah tempatnya tidak
berpengaruh terhadap pendapatan per bulan dari warung kelontongnya.
Berikut adalah perhitungan untuk mengetahui ketahanan ekonomi
pedagang warung kelontong yang diukur dari pendapatan dan pengeluaran.

17

Pendapatan pedagang warung kelontong tersebut terlihat rata-rata pendapatan

pedagang warung kelontong per bulan adalah sebesar Rp. 6.930.000,- jika

18

dibandingkan dengan Upah Minimum Provinsi (UMP) DKI Jakarta yang telah di
tetapkan pemerintah adalah sebesar Rp 2.441.301 per bulan, hal ini dapat kita
lihat bahwa sebagian besar atau 65% dari 20 pedagang warung kelontong yang di
teliti berada dalam kondisi keuangan di atas Upah Minimum Provinsi (UMP) DKI
Jakarta.
Perbadingan pendapatan per hari dari pedagang warung kelontong
kelurahan Lebak Bulus yang didapat dari perhitungan total rata-rata pendapatan
pedagang warung kelontong/ rata-rata jumlah anggota keluarga x 30 (hari),
hasilnya adalah Rp. 57.750,- rupiah per hari.

Selanjutnya hasil pendapatan rata-rata perkapita pedagang warung kelontong

diukur dengan standart untuk hidup layak di Indonesia sejak tahun 2006 dengan
standart 1,5 USD, dengan asumsi 1,5 USD = Rp. 19.238,-. dengan demikian ratarata pendapatan perkapita dari pedagang warung kelontong jauh diatas standart
hidup layak yang Indonesia tetapkan, untuk itu peneliti menyimpulkan bahwa
ketahan ekonomi keluarga pedagang warung kelontong di wilayah tersebut di
dalam kondisi yang Tahan.

19

Pengeluaran yang utama bagi keluarga adalah untuk sandang, pangan dan
papan, semua kebutuhan hidup adalah sebagai pengeluaran atau biaya yang harus
dikeluarakan oleh keluaraga pedagang. Sebab itu

peneliti akan menghitung

pengeluaran dari pedagang warung kelontong dengan cara sebagai berikut:

Pengeluaran perkapita rata-rata pedagang warung kelontong di wilayah

kelurahan Lebak Bulus sebesar Rp. 470.625,- jikalau melihat persentase pedagang
warung kelontong pengeluaran yang diatas rata-rata perkapita adalah 55%
sedangkan yang dibawah rata-rata adalah 45% hal ini menunjukan bahwa
pengeluaran pedagang warung kelontong diwilayah Lebak Bulus masih
tergogolong cukup biarpun hanya sedikit diatas rata-rata perkapita pengeluaran
per bulan. Garis kemiskinan yang sudah ditetapkan Provinsi DKI Jakarta yaitu
sebesar Rp. 459.560,-Tahun 2014.
Persentase pedagang warung kelontong di wilayah kelurahan Lebak Bulus
ada 55% yang di atas garis kemiskinan menurut oleh BPS tahun 2014 di daerah
Provinsi DKI Jakarta, dan 45% dibawah garis kemiskinan, itu menandakan bahwa

20

rata-rata keluarga pedagang warung kelontong tergolong keluarga yang Tidak

Miskin.
Bab IV
Kesimpulan Dan Saran
A;

Kesimpulan
Dari beberapa hasil analisis pembahasan di bab sebelumnya maka

kesimpulan yang dapat dihasilkan dari penelitian ini adalah sebagai berikut :
1;

Kondisi Saat ini terdapat 24 warung kelontong yang beroperasi di

Kelurahan Lebak Bulus. Jumlah ini mengalami peningkatan
dibandingkan tahun sebelumnya. Rata-rata pendapatan pedagang
warung kelontong per bulan adalah sebesar Rp. 6.930.000,- jika
dibandingkan dengan Upah Minimum Provinsi (UMP) DKI
Jakarta yang telah di tetapkan pemerintah adalah sebesar Rp
2.441.301 per bulan, hal ini menunjukan bahwa sebagian besar
keluarga pedagang warung kelontong yang diteliti berada dalam

2;

kondisi yang cukup baik.

Perkembangan minimarket

menyebabkan

persaingan

yang

semakin ketat antara minimarket dan pedagang kelontong.

Kelebihan dari Minimarket seperti harga yang lebih murah, tempat
yang lebih nyaman dan lokasi yang strategis menyebabkan
terjadinya penurunan dari jumlah pengunjung atau pembeli dari
warung

kelontong,

dimana

hal

ini

berakibat

terhadap

berkuranganya pendapatan dari warung kelontong. Sekitar 22,72%

dari total 20 pedagang warung kelontong yang diwawancarai,

21

menunjukan

bahwa

memang

keadaan

pendapatan

warung

kelontong mengalami penurunan yang cukup besar walaupun ada

diantaranya yang sama sekali tidak ada penurunan pendapatan,
mungkin ini dikarenakan mereka menempati lokasi tempat
berjualan yang strategis dan sudah mempunyai pelanggan yang
3;

tetap.
Kondisi pendapatan keluarga warung kelontong di wilayah
Kelurahan Lebak Bulusdapat di kategorikan dalam Kondisi
Tahan. Pendapatan pedagang warung kelontong rata-rata
perkapita per harinya adalah sebesar Rp. 57.750,- hasil pendapatan
keluarga pedagang ini, di atas standart hidup layak di Indonesia
yaitu diatas 1,5 USD atau sama dengan Rp. 19.238,-.

Hasil

penelitian 70% dari 20 responden keluarga pedagang warung

kelontong diatas 1,5 USD, hal ini menunjukan kondisi ketahanan
ekonomi dari keluarga pedagang warung kelontong di kelurahan
Lebak Bulus sudah cukup baik. Pengeluaran rata-rata keluarga
pedagang warung kelontong adalah sebesar Rp. 470.625,- dari
hasil penelitian menunjukan 55% dari hasil rata-rata pengeluaran
per pedagang warung kelontong di atas garis kemiskinan yaitu
sebesar Rp. 459.560,- menurut data BPS Provinsi DKI Jakarta
2014. Kesimpulannya rata-rata keluarga pedagang warung
kelontong di wilayah kelurahan Lebak Bulus tergolong Tidak
Miskin.
B;

Saran

22

1;

Agar pedagang melakukan inovasi baik dalam segala aspek mulai

dari sistem tata cara penjualan di warung kelontong, menjaga
kualitas barang yang didagangkan, merenovasi tampilan kondisi

2;

warung kelontong lebih bersih dan menarik

Pemerintah hendaknya membatasi jumlah minimarket dalam suatu
daerah contohnya adalah di wilayah kelurahan Lebak Bulus, dalam
Peraturan Daerah DKI Jakarta No. 2 Tahun 2002 tentang
Perpasaran Swasta, yang menyebutkan bahwa minimarket harus
berjarak 500m dari pasar tradisionil dengan lain kata zonasi

3;

minimarket dengan warung kelontong harus berjarak 0,5 KM.

Pemerintah melindungi dan membantu pedagang warung
kelontong dengan mendirikan asosiasi perdagangan atau organisasi

4;

pedagang ekonomi kecil untuk mewadahi para warung kelontong.

Pemerintah menyusun strategi yang dapat membantu pedagang
warung kelontong dengan memberikan modal usaha kepada

5;

pedagang dan mengembangkan usaha warung kelontong.

Agar aparatur pemerintah dan pengusaha pasar modern atau
minimarket dapat mentaati peraturan-peraturan yang sudah

6;

ditetapkan oleh pemerintah mengenai izin pendirian usaha.

Pedagang warung kelontong hendaknya melengkapi surat-surat
perijinan

atau

legalitas

usaha

berdagangnya,

Pemerintah

hendaknya mempermudah pengurusan perizinan bagi pedagang

warung kelontong.

23

24

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26

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