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2. Pride, W. & Ferrell, O.C. (2003). Marketing Concepts ad Strategies, 3rd edn,
Houghton Mifflin Co. New York
.3 ) (2001
: )8-6
(2001 .
4. Carroll, Archie (1991), The pyramid of Corporate Social Responsibility:
Toward the Moral Management of Organizational Stakeholders, Business
Horizons, July-August, P. 42.
.5 ) (2002 .
6. Baker, Michel (2000), Marketing Strategy and Management, Macmillan
Press Ltd., Uk, P. 507.

10

7. Stanton, William et al (1997), Marketing, 11th edn, McGraw-Hill, Inc., New

York. Pride, W. & Ferrell, O.C. (2003), Ibid.
: (2006) .8
.252 .
9. Skizynski, Robert (2000), Green Marketing, Revolution Agency Inc.
. (2006) .10
11. Wasik, John F. (1996), Green Marketing and Management: a Global
Perspective, Blackwell Publishers Ltd., Oxford-UK, P. 115.
12. Pride, W. & Ferrell, O.C. (2003), Ibid.
13. Peattie, K. (1992), Green Marketing, 1st edn, Longman Group Ltd., P. 105.
. (2006) .14
. (2002) .15
. (2002) .16

11