Promotion

The bank has allied with hotels and travel corporations throughout the footprint
regions (i.e. IHG hotels, Best Western, Octopus Travel...) to offer a lot of
promotion programs for the Standard Chartered Visa card. Card holders can
enjoy a 3rd night free in the many luxurious hotels in tourism centers in India,
Dubai, Vietnam, Singapore, Japan and Australia (SCB).
Place - Network and Branch distribution
The bank's organization structure is divided into two main units: the Consumer
banking unit and the Wholesale banking unit. The consumer banking unit serves
14 million individual customers via nearly 1,700 branches and 5,679 ATMs in
Hong Kong, Singapore and Malaysia... (SCB, 2009). The acquisition of banking
units of American Express in 2008 provided the bank with an access to 10,000
private individual and institutional customers. The deal also helped the bank
open more branches in India, Taiwan (SCB, 2009). The bank also provides online
banking services for both individual and corporate customers to save their time
and resources. Intensive distribution is applied for simple and traditional banking
services, while more complicated products are distributed selectively in some
branches.
People