normalization of discourse

Normalization of discourse refers to ways that certain discourses, practices

and identities are constructed as normal (see also NATURALIZATION). This can
sometimes result in existing discourses being challenged. For example, Tasker
(2004, 2005) conducted a study of lesbian and gay parenting texts and found
that there are often similarities drawn between heterosexual and gay parenting.
They argue that such similarities indicate a tendency to construct gay
parenting along the lines of heterosexual parenting in order to normalize
gay parenting. The discourse used to construct gay parenting this way can
therefore be said to be a normalization of gay parenting discourse.