THNG MI IN T

Chng 1: Gii thiu TMT

1. nh ngha:
Ngha rng: l cc giao dch ti chnh v thng mi bng phng tin in
t, trao i d liu in t, chuyn tin in t, cc hot ng gi rt tin
bng th tn dng.
Ngha hp: bao gm cc hot ng thng mi thc hin thng qua mng
Internet.
T chc Thng mi Th gii: Thng mi in t bao gm vic sn xut,
qung co, bn hng v phn phi sn phm c mua bn v thanh ton
trn mng Internet, nhng c giao nhn mt cch hu hnh c cc sn
phm c giao nhn cng nh nhng thng tin s ha thng qua mng
Internet.
T chc hp tc pht trin kinh t ca Lin Hp quc: Thng mi in
t c nh ngha s b l cc giao dch thng mi da trn truyn d liu
qua cc mng truyn thng nh Internet.
Theo ngh nh 52/2013/N-CP: Hot ng thng mi in t l vic tin
hnh mt phn hoc ton b quy trnh ca hot ng thng mi bng
phng tin in t c kt ni vi mng Internet, mng vin thng di ng
hoc cc mng m khc.
2. Khc nhau gia E-commerce v E bussiness
E-Commerce: bao gm cc hot ng thng mi thc hin thng qua mng
Internet.
E-Business:
Vic s ha cc giao dch v qui trnh trong mt cng ty, lin quan n cc
h thng thng tin di s kim sot ca cng ty
-Mua, bn, trao i hng ha/dch v/ thng tin
-Dch v khch hng (customer service)
-Hp tc thit k v sn xut vi i tc (collaborative)
-o to t xa (e-learning)
-Giao dch in t ni b trong cng ty (intrabusiness)
Khng bao gm cc giao dch thng mi lin quan n vic trao i gi tr
ngoi phm vi ca t chc
3. Nhc im ca Thng mi truyn thng (Traditional commerce )
Khch hng th ng
i ng bn hng quyt nh
Gi khng i
Thng tin khng i xng
Thng mi truyn thng l:
S trao i hng ha/dch v ca t nht 2 pha tham gia
Bao gm tt c cc hot ng ca cc bn tham gia hon thnh cc giao
dch mua bn
H thng trao i hng ha, dch v, da trn nguyn tc tin t
4. So snh Thng mi truyn thng v Thng mi in t

c im
1. Bn cht

Thng mi truyn
thng
- TMTT l hnh thc mua
bn hng ha v dch v
thng qua tip xc trc
tip gia ngi bn v
ngi mua.

2. Ch th tham gia
- ch th trc tip tham
gia dch vi nhau, l
ngi mua v ngi bn

3. V vn Th trng
4. V hnh thc giao dch

5. Mng li thng tin

6. Knh bn hng
7. Thi gian/khu vc bn
hang
8. Cch thc bn hang

9. Thu thp thng tin

10.Vn u t

- b gii hn v mt phm
vi
- hnh thc ca giao dch
l trc tip gia cc ch
th tham gia giao dch vi
nhau
- L phng tin trao
i d liu
- Nh sn xutBn
bunBn lKhch
hng
- Thi gian bn hng gii
hn. a im bn hng
gii hn.
-Bn hng ti ca hang.
Bn hng ho trng by
thc t
-Thu thp thng tin bn
hng qua kho st th
trng v nhn vin bn
hang
- Ln

5. Cc yu t ng ch ca cng ngh TMT

TMT
-TMT l hnh thc mua
bn hng ha v dch v
thng qua mng my tnh
ton cu.
- i vi Thng mi
in t, bn cnh ch th
ngi mua, ngi bn th
lun lun c mt ch th
th ba tham gia vo qu
trnh giao dch ca cc
bn l nh cung cp
dch v.
- th trng l khng bin
gii
- hnh thc ca giao dch
l hon ton gin tip
-L th trng.
- Doanh nghip
InternetKhch hang
- Bn hng 24/7/365.. Bn
hng trn ton th gii.
- Khng gian bn hng
trn mng thng qua web.
Bn hng da trn thng
tin v hnh nh.
-Thu thp thng tin khch
hng qua Internet
-Nh