SN PHM: SN PHM TH CNG T LC BNH

OUTLINE:
I.

TNG KINH DOANH ( Vy )

1. Ngun gc tng
2. M t tng
3. nh gi d n
II.
C IM TH TRNG MC TIU
1. Tng qut chung v th trng sn phm th cng m ngh
2. Tng qut v th trng sn phm t lc bnh
3. Phn tch i th cnh tranh
4. Phn tch c hi kinh doanh
5. Phn khc th trng
6. Phn tch mi trng mc tiu ( trong nc + quc t ) (Thu )
Mi trng kinh t , mi trng a l
Mi trng vn ho x hi
Mi trng chnh tr - php lut
Mi trng cnh tranh
nh gi & nhn xt
III. SN XUT VN HNH (Ho )
Sn phm
1. Gi tr ct li
Phn tch cc thnh phm sn phm thch ng
2. Sn phm b sung:
3. Cc dng sn phm
4. Vng i sn phm
5. Qui trnh vn hnh
V s qui trnh sn xut sn phm lc bnh ( tng qut )
+ Ngun nguyn liu
V qui trnh x l nguyn liu
+ Qui trnh sn xut
V s sn xut
+ Qui trnh p
hn phi
La chn cc knh phn phi
V s phn phi
IV. K HOCH MARKETING K HOCH BN HNG ( Trn )
1. K hoch bn hng
La chn knh kinh doanh, phng thc bn hng g ?
Bin php s dng ?
Lp bng chi ph tip th v bn hng
2. K hoch marketing
Tip cn h bng cch no ?
Knh no s hot ng tt nht ? ( knh internet,.)

Cng c truyn thng ?

K hoch truyn thng ( module 13 )
Lp bng chi ph qung co
V.
T CHC HOT NG KINH DOANH
1. Hoch nh chin lc
2. C cu t chc
3. Cc chc nng qun l c bn ca cng ty
4. Phn cng b tr nhn s trong c cu t chc
VI. K HOCH TI CHNH CC NGUN LC CN THIT
1. Bng k khai ti sn c nh ban u
2. Bng chi ph mua my mc v dng c
3. Chi ph nguyn vt liu
4. Bng khu hao ti sn c nh
5. Cc hot ng thu hi vn
VII. K HOCH TI CHNH KT QU HOT NG D KIN
1. Cc gi nh ti chnh
2. Cc khon thu nhp v chi ph thi im nhn tin/ tr tin
3. Bng d tr doanh thu 3 nm u
VIII. Phn tch SWOT