SWOT Analysis
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Opportunities} Threats
‘A SWOT is an analysis of the Strengths,
Weaknesses, Opportunities, and Threats to an
organization or entity. In this case, the entity is
educational technology at our school. Please
keep in mind that Strengths and Weaknesses
are internal--things which we control within our
program. Opportunities and Threats are
external or outside of our control.
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Strengths: Resources and capabilities that can be used for developing a competitive
advantage.
Guiding Questions:
+ What are the department's advantages?
+ What does the department do well?
‘+ _ What relevant resources do you have access
‘* What do other people see as your strengths?
+ What would you want to boast about to
someone who knows nothing about this
organization and its work?
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competitive advantage; a limitation, fault or defect; OR absence of certain strengths.
Guiding Questions:
‘* What can be improved? [_[ Negative
What is done poorly?
What should be avoided?
What are you doing as an organization that WYSE Vea cates)
you feel could be done more
effectivelylefficiently?
+ Ifyou could change one thing that would help this department function more
effectively, what would you change?
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Opportunities: Any favorable situation present now or in the future in the external
environment; Or new external opportunities for profit and/or growth.
Guiding Questions:
+ What are the good opportunities facing you?
+ What are the interesting trends you are aware
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situation in the external environment that is potentially damaging.
position?
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Threats
*Do you have financial problems?
Could any of your weaknesses seriously threaten your department?
Guiding Questions:
+ What obstacles do you face?
*What is your competition doing?
*Are the required specifications for your
job/services changing?
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