Christina Herbst

COM 320
7/11 Concepting Assignment
Revised Creative Brief Ad 1
Advertising Objective: Raise awareness of Bring Your Own Cup Day for Slurpees
Target Audience: Both gendered teenagers (13-18)
Current Position: Many people know of Bring Your Own Cup Day, but many people
dont know when it is until 7-11 posts on social media about it the day of
Reinforce Position (or reposition): Create more awareness on another medium besides
social media and spreading the news earlier than the day of
Features/Benefits:
Bring any cup, any size
Still the same price as getting a medium sized Slurpee
One day event
One Thing (message, how you say & show itthe tone): Bring Your Own Cup Day truly
means bring any cup, any size
Concept Approach: Borrowed Interest
Ad #1: Print
I wanted to do a very simple ad that focused mainly on the graphics that show different
examples of what you can bring to bring your own cup day.
Headline: All Slurpees are Beautiful, No Matter What Their Size
Subhead: Bring Your Own Cup Day: March 18 & 19
#BYOCupDay to show off your most creative cup to be entered to BYOCup for a whole
year!
Design: Bright hot pink background with brightly colored cups like a kiddie pool, a
pan, a hat, a garbage can, etc. with the headline All Slurpees are Beautiful, No Matter
What Their Size at the top and the subhead of the dates and the hashtag centered
underneath the graphics.
Ad #2: TV

Christina Herbst
COM 320
7/11 Concepting Assignment

Television Storyboard Sheet

Product: 7/11 BYOCup Day
Client: 7/11
Title: Can I Use This?
Writer: Christina Herbst
Length:
Video

Audio

Frame time
(Scene Description)
0:05 Setting: 7/11, by cashier counter, line of boys/girls asking cashier if they can use a
cup for BYOCup Day
0:05 Girl 1 holds up extra large cup
Girl 1: Can I use this?
0:05 Cashier shrugs
Cashier: Yeah I mean its kinda lame but go right ahead
0:05 Guy 1 holds up watermelon
Guy 1: How about this?
0:05 Cashier smiles
Cashier: Now were talking
0:05 Girl 2 holds up toilet
Girl 2: And this?
0:05 Cashier looks disgusted
Cashier: Ummaybe leave that at home
0:10 Text and bright graphics
Announcer: Bring your wackiest, craziest, largest cup to BYOCup day from March 1819! The crazier the better
0:10 Text and bright graphics

Christina Herbst
COM 320
7/11 Concepting Assignment
Announcer 2: Use our hashtag, #BYOCupDay to show us your wildest cups and be
entered to win have a years worth of free slurpees in any cup!