1) Brand: nhn hiu (n), du hiu xc nhn hay nhn hiu, thng hiu.

a) Khch hng thng mua cc nhn hiu giy th thao qung co rm r.

b) Tt c cc thng hiu ca aspirin u ging nhau.
2) Conform: tun theo, ph hp, ph hp vi thng s k thut hay cht lng.
a) Ngi qun l kim sot cht lng nhn mnh rng mi sn phm thc vt
u tun theo cc tiu chun nghim ngt ca cng ty.
b) Tiu chun an ton ca chng ti tun theo bi nhng iu chnh ph ra.
3) Defect: thiu st, nhc im, s khng hon m hoc l hng.
a) V 1 s l thuyt c im trong khu, ton b c xut ra.
b) 1 cch bn 1 sn phm c khuyt im l vn gn nhn hiu nh vy v
gim gi bn.
4) Enhance: nng cao, lm ni bt, lm cho hp dn hn hoc c gi tr
a) L do ng sau s kim sot cht lng l nng cao uy tn ca cng ty i
vi nhng sn phm cao cp.
b) 1 mu phong cch tng cng s hp dn ca 1 chic xe hi
5) Garment: o qun, 1 bi bo ca qun o
a) Mi hng may mc phi c kim tra cn thn cc khuyt im trc khi n
c chuyn i.
b) Cng nhn may phi chu trch nhim cho nhng sai lm trong sn xut.
6) Inspect: kim tra, xem xt k; quan st 1 cch cht ch; kim tra mt cch cn
thn hoc chnh thc
a) Ngi kim sot cht lng khng kim tra tng sn phm mt cch cn thn
c th hy hoi danh ting ca cng ty mnh.
b) Gh xe ca tr em c kim tra k lng v kim tra an ton trc khi a
ra thi trng.
7) Perceptise: nhn thc, cm th c; c th nhn hoc hiu
a) Dora lun thu cng nhn gii bi v c y nhn thc c kh nng ca con
ngi.
b) Mt ngi su sc l mt ngi qun l tt.
8) Repel: y li, trnh xa, chin u chng li.
a) d khng cn nc nn c thng qua kim sot cht lng.
b) Sn phm b li c y cho khch hng b lp li.
9) Take back: ni li, rt lui kin, tr li mt vi iu, rt hoc thu li
a) Kim sot cht lng tt hn ch ng k s lng cc sn phm c tr li
bi mt khon hon li.
b) Thanh tra cht lng lm vic km cht lng tr li dy chuyn lp rp
i u vi nhng ngi lao ng.
10)
Throw out: pht ra, sp t, sp xp
a)
b) Cng ty quyt nh nm ra 100 bng n m c th b h li, ch khng l
mt khch hng.
11)
Uniformly: ng dng, ging nhau, cng mt cch, nht qun
a) Cc sn phm c kim tra chc chn rng chng c gi thng nht
trc khi c ri khi nh my.
b) Cc thc phm ti chui nh hng c thng nht chun b cc khch
hng s lun thy cng cht lng ti mi nh hng.