Gross Profit margin

For The Store Corperation Berhad, the gross profit margin which shows the
percentage of sales price is increasing. While for Aeon Co. Berhad, the gross profit
margin which shows the percentage of sales price is decrease. So to recover the
sales price has been falling, perhaps due to discounting to retain market share over
new or more aggressive competition. The best way to assess performance is
company The Store Corperation Berhad.

Net Profit Margin

For The Store Corperation Berhad, the net profit margin which shows the percentage
of sales price is increasing. While for Aeon Co. Berhad, the net profit margin which
shows the percentage of sales price are decrease. So reflects the return on sales
from the normal operations of the organisation, without the effects of taxation policy
and the cost of debt financing. The store sells fewer units but it expects to earn a
higher profit margin on each unit sold, while the supermarket sells many units with a
small profit margin.

Asset Turnover
For The Store Corperation Berhad, the asset turnover which shows the number of
times per year that inventory is turned over into sales is increasing while the Aeon
Co. Berhad, the assets turnover also increase. So to assess operating efficiency
refer to the ability of the entity to manage its assets so that the maximum return is
achieved for the lowest possible level of assets is company the Aeon Co. Berhad.