Ateneo de Davao University

School of Business and Governance

Marketing Department
E. Jacinto Street, Davao City

Radio Advertisement
MKTG 324: Integrated marketing communication
Submitted by:
Jeyamurugan, Mathurshana

Lao, Elizabeth

Mediano, Alyssa Divine

Merecido, Branepearl

Muez, Yvonne Irish

Submitted on:
December 8, 2016

Subject Matter: CLAY GO POLICY

Objective:

To remind the students of the Ateneo de Davao University how to throw

the garbage properly and for us to be aware on how to maintain quality
cleanliness inside the campus.

Target Audience: Ateneo College students

Length: 60 Seconds

Scriptwriter: Elizabeth Lee Lao

Producers:
Alyssa Divine Mediano
Branepearl Merecido
Yvonne Irish Munez
Mathurshana Jeyamurugan

1. MUZ: ( Mother Nature needs us by The PJ Grand Band) play the first
2.
3.
4.
5.

stanza of the song.

SFX: BURP! (Girl 1)
Girl 2: Bess you`re so gross! parang di halata na busog ka ah!
Girl 1: And sarap kasi ng food dito sa caf bess eh!
Girl 2: By the Way bess! we`re running out of time na kaya, we need
to hurry and pasok na in our next class! 5 minutes before the bell

rings nalang.
6. SFX: Moving Chair
7. Girl 1: oops bess! Where are you going? You need to make tapon
first your food na gikain.
8. Girl 2: duh bess! Anjan naman si kuya para magclean ng kalat natin
ah!
9. Girl 1: bess CLAY GO ! CLEAN AS YOU GO BESS! We have that policy
na kaya!
10. Girl 2: duh ! di nman yan pilitan bess eh , wag kang maggaya sa
kanila oi bait baitan !
11.

Girl 1: bess CLAY GO policy is designed to ensure that our eating

place is clean and hygiene are maintained to the highest standard

even though nan diyan si kuya para magclean ng kalat natin we
need to practiced and apply this clay go thingy! REMEMBER!
CLEANLINESS IS NEXT TO GOODLINESS!

12.
13.
14.

SFX: (thinking)
Girl 2: Korek ka beshie!
Girl 1 and 2: CLAY GO na tayo from now on ah !
Kaya sa lahat ng nakikinig ! KEEP CALM BESHIES AND
CLEAN AS YOU GO !

REMEMEBER BAWAL BURARA DITO!

15.
16.

(LAUGING)
Narrator : this AD reminds you to Start Applying Clay Go ! Clean

as you Go ATENEAN !