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DIGITAL LITERACY

Multi-modal Rhetorical Construction


Using the concepts we discussed when conducting rhetorical analyses (logos, pathos, ethos),
create your own text that makes use of any or all of these rhetorical strategies. Your text should
persuade the reader to do, think, or feel something. The guidelines are as follows:

You will create at least 2 (two) items


Your text must present information in at least more than one mode (i.e. text and image,
image and sound, text and sound, text and artifact, image and artifact, etc.)
Your text must be accompanied by a 1-2 page memo describing the choices you made;
why you chose the modes you did, what rhetorical strategies you employed, what your
text compels a reader to do, think, or feel, AND how this assignment integrates the
SLOs, etc. Why did you choose the media that you did to deliver your information?
What does your topic mean to you? How did your presentation modes represent
something about your topic? What are your strengths? Your weaknesses? How does this
relate to your overall thinking about language, literacy, and writing?

Your text does need to be digital (computer based) however you can create a
combination of digital and artifact (physical hands on thing). You must simply work
outside of essayistic prose.
If you decide to create MEMEs:
o you must use a meme generator
o you must include your initials in parenthesis IN THE TEXT
o you must create 3
If you decide to create bumper stickers or stickers
o you must include your initials in parenthesis IN THE TEXT
o you must create 3

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