Joseph Allen

Media Coursework
Audience Research Questionnaire

My Questions
1)
2)
3)
4)

How often do you listen to pop-rock music?

In your opinion what is the age group of people who listen to rock?
Do you prefer male or female rock singers/ bands?
Do you prefer modern day bands/ singers or bands/ singers from earlier
dates (20th century)?
5) How often do you read music magazines?
6) Do you prefer soft or heavy rock?
7) What would you like to read in a music magazine?
8) Would you prefer to see more pictures or writing in the magazine?
9) What sort of colour scheme would you prefer for the magazine?
10)
How much would you be willing to spend on a music magazine?

What would you like to read in a music magazine?

Interviews
Life stories
Recent News
Reviews
Charts
Latest Albums
Concerts

I asked this question as I was hoping to learn what I should include when
creating my magazine so I know what articles to advertise and what to
include on the double page spread
Most people chose interviews and recent news whilst the others, apart
from concert, were quite balanced
This means that the majority of my target audience are interested in
reading about interviews and recent news when it comes to rock singers/
bands
I will add interviews and recent news into the double page spread and
these will be the most advertised articles

What sort of colour scheme would you prefer for the magazine?

Light Colours
Dark Colours
Balanced

I asked this question so I knew what colours to use for the fonts and the
background
The majority of the target audience chose to have dark colours in the
magazine, no one chose light colours and some chose a balance between
the two
This means I should mainly use dark colours in my magazine but try and
add in a few light colours as well
This means the majority of my magazine will include dark colours

Would you prefer to see more pictures or more writing in the magazine?

More Pictures
More Writing

I asked this question so I could find out whether people would be more
attracted to the images or the text of the magazine
The majority of the people asked chose more pictures
These results mean that more people are more interested in the images
than the text itself
This means I am going to be adding more pictures for people to look at but
still make the text enjoyable to read

How much would you be willing to spend on the music magazine?

1
1.50
2+
Would Not Buy

I asked this question so I knew what price I should be advertising my

magazine at, if it was too high no one would buy it but if it was too low
then there would be little to no profit
Most people who were asked would be willing to spend 2 or more for the
magazine with the second most popular choice being 1.50. No one said
they would not buy the magazine.
This means that people would be willing to spend more money on a music
magazine
This means I will be advertising my magazine at a higher price such as 2
or 2.50