Boston Consulting Group Matrix

Relative Market Share

(Cash Generation)
High
Low
Stars

Question Marks

Cash Cows

Dogs

High
Market Growth
Rate
(Cash Usage)
Low

Kims Restaurant SWOT Matrix

Internal Factors STRENGTH(S):

1. Service style new
to the area.
2. Convenient interior
design.
3. Branded image.
4. Produced high
quality products.
5. Good reputation
among customers.

External Factors
OPPORTUNITIES(O):
1. The building next
door has become
available so
expansion may be
available.
2. New office
complex opening
nearby.
3. New businesses
opening around
Jaro.
4. Being more
responsive to the
social changes to
healthier options.

SO Strategies: Maxi-Maxi
1. Expand the
business.
(S1,S2,S3,O1,O2,O
3)
2. Produce and
promote new
products for health
conscious
customers.
(S3,S4,S5,O4)

WEAKNESSES(W):
1. Little promotion and
advertisement
2. The restaurant has
no branches.
3. Poor concentration
on providing organic
foods.
4. Expensive products.

WO Strategies: Mini-Maxi
1. Open a new branch
in Jaro.
(W2,O1,O2,O3)
2. Promote the
business.
(W1,O1,O2,O3,O4)
3. Use low cost organic
ingredients.
(W3,W4,O4)

THREATS(T):
ST Strategies: Maxi-Mini
WT Strategies: Mini-Mini
1. Price competition
1. Remain customer
1. Reduce price and
with other
oriented.
expenses by using
restaurants.
(T1,T2,T4,S1,S2,S3,
low cost organic
2. Focus on healthier
S4)
ingredients.
dieting by
2. Produce affordable
(W3,W4,T1,T2,T3,T4
consumers.
high quality
)
3. Low economic
products and
2. Reduce competition
growth.
services for all
through customer
4. A high street
types of customers.
loyalty and

brand is moving
into the area.

(S1,S2,S3,S4,S5,T1,
T2,T3,T4)

promotion and
advertisement.
(W1,W2,T1,T4)