WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

WBM/MKT/21/002
Issue -2
Page 1 of 8

PURPOSE & SCOPE:

The purpose of this document is to provide objectives, guidelines for initiating

quarterly newsletters. A newsletter is a promotional tool for updating the customers
and industry with the most recent development of the organization or about the
industry in general. Newsletters are being distributed periodically and an insight of
all the departments (Marketing & Sales, Production, Finance, and Supply Chain) may
become a part of it. A well-authored, regularly maintained and properly targeted
newsletter can serve a variety of purposes, ranging from maintaining customer
loyalty to boosting sales and even conveying important information to customer and
even employees.
Why News letters are published or its Objectives

Its a marketing tool which is used for image building, changing perception of

customers to establish a better brand positioning

Newsletter is used to communicate with the targeted customers with updates
as they unfold, technical knowledge & news which may provide benefit of

some sort to customers

To initialize sales leads, by highlighting promotions on existing products or

new product details/introduction

Increase the reach of message geographically
Engaging customers into communicating back to your organization/Company
for more information about products that increases the likelihood of a
purchase decision at the part of customer sooner or may be later.

Distribution Plan:

1000 copies of 04 page, A4 Size, single folded Newsletter should be distributed, as

per the below appended diagram;

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

WBM/MKT/21/002
Issue -2
Page 2 of 8

Content:

1st Quarter Distribution:

3.1.1 Message of Chairman POF/WBM Boards
A pre-qualified questionnaire regarding the current internal updates and overall
industry insight will conclude in a message for a single quarter.
3.1.2 Production
The production department will update their technical advancements and upgradations and future targets. Below are few areas which will conclude the
theoretical foundation and practical lines of action.

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

3.1.2.1

Quality

3.1.2.2

Standards

3.1.2.3

Milestones

3.1.2.4

Technical information for industries

3.1.2.5

Production Practices

WBM/MKT/21/002
Issue -2
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3.1.3 Project Snapshot

A brief of the whole operational history and recent up-gradation, generally focusing
on capability and quality in line with the following heads will determine a snapshot
of the whole project.
3.1.3.1

History

3.1.3.2

Current Mill

3.1.4 Products and Focus

Our major indigenously produced copper alloys will become focus of the whole
Newsletter therefore Rods and tubes will not be discussed in the below appended
products.
3.1.4.1

Strips/Coils

3.1.5 News and events

3.1.5.1

Exhibitions

This update is included if any exhibition is being participated or is planned in

coming months will become a part of Newsletter.
3.1.5.2
As above

Conferences / sponsored events

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

3.1.5.3

WBM/MKT/21/002
Issue -2
Page 4 of 8

Technical updates

Procedural advancements and technological updates will conclude the technical

updates. In case of non- availability any upcoming technology can be included.

2nd Quarter Distribution:

3.1.1 Message of CEO-WBM
3.1.2 Production
The production department will update their technical advancements and upgradations and future targets. Below are few areas which will conclude the
theoretical foundation and practical lines of action.
3.1.2.1

Quality

3.1.2.2

Standards

3.1.2.3

Technical information for industries

3.1.2.4

Production Practices

3.1.3 Products in Focus

Our major indigenously produced copper alloys will become focus of the whole
Newsletter.
3.1.3.1

Strips/ Coils

3.1.4 News and events

3.1.4.1

Exhibitions

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

WBM/MKT/21/002
Issue -2
Page 5 of 8

This update is included if any exhibition is being participated or is planned in

coming months will become a part of Newsletter.
3.1.4.2

Conferences / sponsored events

As above
3.1.4.3

Technical updates

Procedural advancements and technological updates will conclude the technical

updates. In case of non- availability any upcoming technology can be included.

3rd Quarter Distribution:

3.1.1 Production
The production department will update their technical advancements and upgradations and future targets. Below are few areas which will conclude the
theoretical foundation and practical lines of action.
3.1.1.1 Quality
3.1.2 Products and Focus
Our major indigenously produced copper alloys will become focus of the whole
Newsletter.
3.1.2.1

Strips/Coils

3.1.3 News and events

3.1.3.1

Exhibitions

This update is included if any exhibition is being participated or is planned in

coming months will become a part of Newsletter.

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

3.1.3.2

WBM/MKT/21/002
Issue -2
Page 6 of 8

Conferences / sponsored events

As above
3.1.3.3

Technical updates

Procedural advancements and technological updates will conclude the technical

updates. In case of non- availability any upcoming technology can be included.
4th Quarter Distribution:
3.1.1 Production
The production department will update their technical advancements and upgradations and future targets. Below are few areas which will conclude the
theoretical foundation and practical lines of action.
3.1.1.2

Quality

3.1.1.3

Standards

3.1.2 Products and Focus

Our major indigenously produced copper alloys will become focus of the whole
Newsletter therefore Rods and tubes will not be discussed in the below appended
products.
3.1.2.1

Strips/Coils

3.1.3 News and events

3.1.3.1

Exhibitions

This update is included if any exhibition is being participated or is planned in

coming months will become a part of Newsletter.
3.1.3.2
As above

Conferences / sponsored events

WAH BRASS MILLS (PVT ) LTD

PROCEDURE FOR NEWSLETTERS

3.1.3.3

WBM/MKT/21/002
Issue -2
Page 7 of 8

Technical updates

Procedural advancements and technological updates will conclude the technical

updates. In case of non- availability any upcoming technology can be included.

Content
Approval by
CEO-WBM

Content of WBM Newsletter

Marketing

As all the updates are being provided by the concerned

departments to Marketing department, below is the process flow;
Process Flow:

Project
and
Coordinati
Production

Supply
Chain
Accounts
and
Finance

WAH BRASS MILLS (PVT ) LTD

WBM/MKT/21/002
Issue -2

PROCEDURE FOR NEWSLETTERS

Page 8 of 8

Quality
Control
Supply
Chain for
selection
of vendor
via tender
procedure

Vendor for
designing
and
printing

After taking prior approval from CEO-WBM Marketing depart will issue a letter for
contribution in content from all departments. Content should be duly approved by
CEO-WBM for every quarter. Marketing department will compile and send the
content received from all departments to CEO-WBM for approval. The approved
content will be marked to supply chain along with approval of Designing and
Printing. Supply Chain will float a tender for Designing and Printing of the
Newsletters. Upon successful selection of vender the compiled content and CDR
files of predesigned art work to follow the approved theme will be shared with the
vender as part of Work Order. Marketing department will issue the Job Completion
certificate after receiving Printed Newsletters along with CDR and PSD files from
Supply Chain. Accounts department upon completion of the job will release the
payment of the vender.

Prepared by:

Approved by:

_________________

_________________

Name:
Designation:

Name:
CEO-WBM