John Fiske (1992), Etoayenyh orgy Emiorvenvia
Adiiva: Emkorvovia xat Kovhroupa.
John Fiske (1990), Introduction to Communication
Studies. London, New York: Routledge.
@EQPIA ENIKOINONIAD
nHrEE
H MaGquanixi} ewpia m¢ Exvcoweviag tov Shannon xa Wea-
ver” Sempeirar os éva and va Kipta Benéhia tov Mederov Bre
Kowavias. Anotehet zapaxtmpiotiKd Rapaderya me Exokis 2n5
Auaducaciag nov aveayPaverar my exixowavia wg 4etd50oN Hn
vonérov.
H epyaata-rovg avanrixOnke xard tm Budpxeia tov Aeveépov
TeyKoopiov Hoaguou ony Auspuci, o*e epyatiipia tne THACeO-
vuaig exauping Bell. To KOpio evBiagépov-tove emixevepavérav otov
1pOKO je TOV Ono{0 ta Kavu ExKoWoviag ba HROPOGAY va XPT
sioromowy mo axoteAcouatixd. Tua avtobs 16r6, ta BaorKd KO
véhia fray t0 Kah«}5i0 tov tAepdvov Kai va KijATA TOV pabI096
vou. Avértugav érot ya Beopia nov tovs exérpens va avtwereont-
oy to xpsPAnua THs HEtapIBaoNs Ins UENoTNS noodTHTAG KAN
popoplus sow evés Kavamiod, Kas KaLTMs wéTpHANG TMC TKAVE-
myrag Kd8e KavaAiod va jieragéper RAnpopopia. Ave m ovyrév-
‘tpwoH Tov evbiagEpovtds-tovs ato Kava Kat OTHY LkaVETEE-TO
ayriatorovce oto pngavoroyix6 Kat jiadmarixd-rovs vxEpabpo
woxvpilovray Spore Sut n Benpia-tovg sive epapdoyin GE Oho to
dona tH¢ avpdring exwxowoviac,
MONTEAO TON SHANNON KAI WEAVER (1949)
‘To Bacucé-rovs exurowowaxd wovrého E61 ™ wopgt} jas amg
‘payers Stadixasiac, H axhdrnté-rov npoatAxvae noARO’G He
untés, m Be rani Kat Biadieacraxr} @ion-tov nodAodg KpLC
obs, On npéxsr as npddra va Sosue x0 {510 to povrédo (E7E6.
2) mpi xpivovue ™m anAaoia-tov. Ta ohogdvepa xapaKTpOT- 4 JOHN
ké-rov, mg adornas Kat ypapixémneas, RpoBaRAOvY anéows,
‘0: Shannon Kau Weaver svroniGouv pla exineSa npoBanwacory
comm wehémn ms emwowoviag: :
Eninebo A (coxvixd npoBhfwara): Me néon axpiPeia wnopowv
‘va teradodoWv va oUuBoka exKowovias;
Enincbo B (onuaatand rpoPkiwara): Me néon axciBeva va je-
radiSoueva aujBoha werapPaCowv +o exDvunts voNKC;
Exixcdo F (npoBhiwava axoteheouariKérnrac): [600 anorehe-
conaeixd +0 xpookayBavonevo von ennpedcer m oureproopd
‘Tov Béxzn He Tov EMIBUANES *pIRO;
ie, H ans
si La] rai ht
a
oe
yebiderpouua 2: To Moveéio Emxowavias tov Shannon xar Weaver
Ta tequné npoBkswara tov ennébov A sivar ta axhovorepa Kat
a npdra nov Pprikay e& rman. Ta onaotaKd npoPAsiwara 6
ong eveonitovtat eSkoha, ahd nohi mo BiaKoda hivovean. Exetel:
vovrat 5, axé £0 vonjia tov Kékewv, expt to VORA noV HRopEt
va éyer ua Svay Pio jie apeprcavinr} raivia exuxaipav. OShan-
ron iar Weaver Genposy 6ut to vonHa sunepiezera oro wivund.
‘Exot 7¥’ avtobds, n Bedtlaen ts KobwxoTOInoNs Ba odmyrast Kat
omy avgnon TMs onHaaiaxts akpiBeias tov ynviuaTos. Qotbo0
OMY mpaywarixdenta xapenBalvoov Kar Rohitioyxo' Raparovees
ove onoiovs to Hovtého Bev evroniter: to vonua sgapracat ekicov
and say Kovhtoupa 600 Kat and to prIvoKa.
"To xpOBAnha mg anotEheauaiKOTtaG jmopel je TV mpKdTN Ha
id va Bives ty eveinwon 6701 Shannon Kar Weaver avechanBa-
vovrat shy exixawvavia wg xe1pardynon 1 nponayévéa (Out SAAB
to A ézpt emxowoviiort axoteheonarixd ue t0 B, Svav to B ave-
Spd ue tov tpdno nov ro A.emBoye). Fpéywan, wevouv exreterné-
voU ce aun} mV Kpteu apd to emrxatpnHd-roUg Gut Kan cAOONEAK
4H ovrxivnoiarct avsiSpacn 0” éva épro téxvng sivar axorédcoua
Tyg emxowaviag, loxvpioveat Oni va tpla aura enineda Sev eivar
EMIKOINONIA A
oreyavd, adhd adndooyeritovtar Kar akinhebaprovem, Kat ott
to novrého-rovs, napd thy apziKt}-rov xpoéAsvan and to eninedo
rybet to {B10 Katja Ta Tota exinEda, O A6yOs be, NOV M ERIKOI-
vovia nelerara ovo KaDéva xoptotd Kau ovyypévins o& Sha Wali,
iva na va Katavoricouns tov tpOKO WE Tov onolo LixopovuE va
Bednudooune thy axpiBea Kau thy exdpxsta ene diadiKaGiac.
As emiorpéyoune dus nd oro wovrého-uwas. H anv gaiverat
nag eivar ave nov naipver tHy axdoaan, Snkadi Rov axopaoiter
ov wivona a oreiher i uadAov, dradéyer éva axd to abvoRO TOY
mdaviiv ynvondrov. Avré to endheynévo wivuna necapeAdera Ka
vOnw and 10 weradérn oe orf, 10 onoio GrEAVETAL JOH TOV Ka
vadiov oro SéKry. Emyy nepixt@an tov mAsgmvov, Kaveh eivat
‘to obpHa, arta vo MeK ihn. O BtagniatAG, £00 ORLOV TO HHIVO-
a Oa npénct va avearonotei nokkd dhAa umwnara rpOKEILEVOD
va spaBhiger my npoooxt-stas (nov etva vnoxpemuévos, Smoot, va
pnowloxoniost Eva dopuBO5es Kavi), Oa oxEB140Et Eva aA, c= s JOHN FISKE,
navadarns, rpoPhents van Av dys EV auépwor xpO-
Goxtas, noe ng. omy nepinroon slag Tepe BUAPHHLONG
te teptceoueve nomobic, sore umopel va axeBo fa ReIO-
turepoevpont vn nob va sep rroosren TnpOOOpt
THavtnon ste nepooomaePonba eons ovo Eenepaah nPC-
tnzydrov petaboons orbs cveponteod nwo, EVE aan
Vonnvo ysiua Wt evtdero tov avaneydueven, xpedGrea vee
bel sepwabeepce and nia gopd, ove he agopetneDs sDOKOVS
TH gop ve ypediera nonov stich mpoeroMaota 7. ENO
slGeaen pa oug, na nov Bev so nepubvare.). H Repwooe-
tyra fonba erin om hon npoBhndvay 00 700 ox80N BETO
Av Schoo ve epyove 6a than, eepereves ONG, 1p
eeatva oysbidcooie eva yon He UNAS Padus renoadTHtas,
steer, fv ups ckvnen.eo cor Ouoioyvds owe prope Va
caret je vu no oreponncd von TY ave 0 hovo ond Py
iayahdzepn neproobrnta ovn hath sen, am” 8.0 OTN UMM E-
sn Elva neyendrapn repoadenee or apiton Bos BO
Ravetete oxo, at" ya om Bagh 0s eRETTERKUCINOD
WcKtpoviKod uRohononh.
THemtort kavanov exions yop va emypedost ry avin t=
oxen ooh Ev onayuatrayacensoe bat.
fide nepoobeneasy on 6, avo ypans® hope, BST.0 expONTHS 66
inapel va ovveiogépex my fid-tov apioadeNee, Ons Kav O C-
taynboene Eavesrapagovrag ro xeuevo re Bez ope.
TH npavn homby benooorie tne maptoograras oyster.
spo noe ond grennn roan ens
TpoDhauacov. Aveda npopAruara unope(va zo ozton we
Gera eat ey upet Audov, Be To ave eat £0 8p,
he en oven TOU into IE £0 KONG
Erponta
THereponta, og évo., el yixposepns oneal Yu toy Wehe-
se me enteontoviag 0600 unowhalemowanano xpoPING,
Bron neproodmnra anorsha coo etooys ms enwowovtes, H
Eveponte gos unope! va xasavontet wahirepa os aviraog Pal:
Ti anpopheviag, Leo cnn Ay nevepOr'a aroweel and x0 ue
fps 00 apiOuov ashoyay now jRopowv va TWO ot onEoT He
Sines, Sms enone kos wérpo rune aveoy Tov extho-
Sou Avem®oua vatenxowoutow ontied te apr jag pGnod-
Jeg oe wénowoy detwvorsde-ra évacva, nade ofa Ba éyet 7
tonom evepowia, ev n spérrovka vas wand avakareutin. AV O-
u
EIZAFACH ETHN ENIKOINGNIA
has taxrororjow sa xapHE HE TH asIps, tO KBE ova OO Eyer TH
hévlom neprooomyra, apKet o EK va Wopier Hi va. HRopel va
avayvapioes tn Sou Tg tpdxovaas,
Tepracéryca xe Diyooy
Evas tpOno¢ jistoong tng evtponiag Kat avltmong mms RepIoas-
“nyratg civat n BouNSH tov wNVieros Gdy.pOVE HE Tove yyOETOSE
‘TpOROvS A Tg ovuaDEI,, To {B10 axp\Bs GUABaiver Seav HopgO-
noieis avodnruxd ty Som} evds vAKKOD. Een RapadooaK Koinon
A zpnoWoxoinon exavahauBavduevov Kar Kata. ouvéneia RpOphE-
ry oZNNETOY ws POs TO BETpO KAL TO PLING, jEKdvEr THY EV-
Tponia Kat augiver tiv Aepwoodenca. And my repiooétnta aveh
sEaprdcar o¢ jieyeAo Padus 1 ixavonoinan xov xpoKmdeieat and
1 Hoper Hi tm Bop evs EpyoU téxuns, ‘Oao mo «AaiiK6» H npoor-
£6 010 Thaw’ Kows civat Eva épyo téxvnG, tés0 wEyaAtEpM iva
A xEpwoorHTA Mg HopETig Kal TOV REpLEZOREVOD-TOD, OxIDG fia RO
paderyLa ta Rapaboowaxa halk tpayouse H ta TAcoMUKG OF
puod.. Minos Aowéy auto onuaiver drt n UyMAd xn eivar ome
OBiixoTe mepigadtepo eveponixt) «¢ XpOs to Eva H Kat va Ss0 eri
oba, A (uoporig) xat B (neptsxzolsévou); Eiyoupa eiva, av Karn Oc-
pia ms Emxowoving @a pas odmrrioe aro auixépaoja Sci 0
axopactottxds xapdyoveas Sev eivat ro «vymdn fi Sx eninedo 700
Epyov, adAd n xpSoBuGH-tov oto haTs KoWWs. Me AAG RO, V-
nirig notommrac gpya téxvng wxopet va sivar EnHogdhh, HOvOY 6.
sav eivar ounfarixa (napdderyna, 1 Jane Austen #0 Beethoven nov
vmipEav Suogidetg Snutoupyot vynbsis téxvns).
‘Ovay egerdlovue my eveponia kat mv remoodrara os oxton je
sa épya téwun, npéxet ndvta va Oonouaore but Sev RpsKeIaL
Kant oraixé kat apetdpanso. H pope to orvh atv rex jO-
ob va Lenspdcowy tic undprovees aUuBAaEIG Kal va yivoUV EvTpO-
TiKG. 010 dutso Kows-tovs" apyétépa Sjws UMOpEL va KabIEPO-
Bowv w¢ Kawovpyiss ovuféoetG, ot onoies doo waBalvovrat cat Y=
vovrai mAacirepa anodeKtés, avédvory tay xepoaérnta, “Eva
odd napdberrua axorehe(n epixcoon mms wiRpESIOMGTURTS Gor
‘YagrKils, n onoia evo omV apy anoppIPANKE ad To KOIvG, ta-
Pa éxst Karaalger va dtaKooust axoua kar GoKonétes 1 mHepors-
‘na. Oa unopodoans yewxd va Kobe du 0 K@bIKOROE (Si.oKO-
Ros, mipuxas ¥ mohinikds) nov Pate ueyéAn nepiaadenea aro
Wivojd-rov, evBiagéperat Teprosdrepo yia THY EnuKOWOViE-TOD jE
10 Kowd, oF aviidson je G.AOVE Rov evbiagepoveaL nEpocdrepo
‘na to Gna H nem Hopor (KaRDITE AVES), H Replacdrnea Romdy 5 JOHN FISKE:
ogerigera npwraprixd ie my anoteAsonaniKOtHea THE EMIKON-
viag Kat ro Eenépacua tov emKowonaKey mpoBhnudrov.
Heproadeyea ner Kowavurts Extoas
‘Oras dues éxoune ner, n EvvoUd THs xepLodseNeaG ovvendyEraL
xan jie Stapopetuct, av Kar oxeTURH Raitoupyia. ‘Otay héet KaROIS
‘eyeid-a0v» oto Bpduo, ovéAvEL éve privoHA UWS REpLooTATAS,
opis @atSc0 Va UREPOLY GTMV REpiR|ON avT EMIKOWOvIOKE
xpophiiwara: obte O6pvfiog uRdpyELobTe EniBunia ya evepORIKO nE-
piezSuevo obte jm BeKT1KS KoWd. O Jakobson axoxadei avtod tov
ciBoug Hy enuxowavia garixt}, ewoaveas je tov dpo autd exe
vee Tig emukowvovraxes Rodéeus ov bev Repiéxovv tinova KaWOID-
“no, Kawtd WnpowOpIa, GALA Rov yoMOLOROIOSy HOVO ta URGp-
oven Kavdie Us aKONS Va ta KpUTHiGOUY avout KaL ZPRnOKIO-
otjowa, Eeny xpayuanixoma PéBata uREpyEt Kal GAOs ROvOS
extds and avtdv. Aéyoveag «yeta-coun Stamnpeis Kt evdvvanG-
vais wie. én unepROVGE o7Z69n. Exéoaxs Ropodv va URGPEOWV NO-
vo Ke ovvert emixowovia, To eyEua-aov» wtopei va ny B.agopo-
oviaet f va. avanniger rm ox6on" av ro RapéReines dps oiyoupe
n ox6on Oa ekao¥énts. :
1 Kowvevincof yox0Adyor avagépovear otHy evépHnaN ToD eve,
ny avy SABA va. yiver aLaOntH orOv dAAOV n Rapovoia-pas,
ya avayvopiatet kau va vive anoBexci. H avéyKn ave} paraidve-
‘rau Stay Bev URapEE TO «ELA-Gov» H Stay a Bewposv avoRapKTO
ioe napaBAérovv. Eivas Kowavurd anapateyto va net Kaveis «yeta-
coun. H gat exKouvevia nailer xaipro p60 orn bierrpnon Ts
fowvonrig jag Kowemas H xowaviag, exci Suarnped Kt ErUKvpevEL
nig oxéotig, H neproadenta eivat ro) bya om ATUCH EMKO-
vavia’ Kav xpénet va sivat, 81ST avapépetat o& Hibn URdpxovaes,
oxéonig Kar Sy1 oF Kawouena Rnpopopia. Eunparinks AéEEG Ka
lovjinepigopés atte Sianpocwmaxts KataaTHoAG, ORE TZ. OF HO
petionol, anorehoiv gariKt emxowavia we nepIoddtHTa roU ER
updvouv # evEuvandvouy t1g KOWMVIKEs G7EOEIC, KaL ROD OvOHE~
Coos «xanods spénover. AvtS roviker ie onOMTEG avi2dG oT
Sie Aertoupyies ms nepiaadtmtas, O suyeviig évOp@nos, ROU xpN-
‘omoroiei m atu exxowavia, ERUKEvEpOYEL to EvBIAGEPOY-TOD
oto Kows 1 oro Békrn, Spore je TOV ExuoWwwv6 nov Pabst REpIO~
obtHTa oto wivOMd-rov. AeV aKOTERE GdUATWGN TO YETOVOS OT
1 4En a6uBaon avawpéperar too aT GUHIREPIDOPG sOD EVYEVOUS
ayipinov dao kat t0 o7Uh Tov haixod KaAAITELIN. :
‘Mropodue va enexteivouue aur ray opowdmnra ax6pn epiood-
tepo. Mia évvova avpBaruct Kaddrrexvn eopwa, Oring n.1. 10 Rai
6 tpayob6t, Aziroupyei we gorriKo tpono. Tinora Bev jimopel va Est
nevandtepn nepiocétara ax” 6,11 40 peippaiv vig huixow tpayon-
8108, 0 onoio Spas exucvpdver tm HEon-Has (95 WEAN as OU KE
puléyns onddas ¥ uRoKoUAtOopas. HIpiya, 01 bRoKOUATONpES
opifoveat ev népel, av 61 xpd, a6 to KoWé-t0Vg YowOTO ce OLE
on ue my téxm. Eeny Kowovie-tas, ot vroKoURtobpes tov Egtl-
Bov avayvopitovtat ax6 roy tino THe jLovarkiig nov mpOTIBODY th
{8R6 tous xopobs ov ZopEVoDv. H wows KaL 0 Lop%¢ elvax GUD
0815, Kat ot Kowvs ovnpikoetg BEvowv ToVs HasKdTEG-tOvs aE ka UO.
Kovlrotna. "ARR sidn wovsuetis i xopob axoxheiovrat avo Baud
‘ov napexraivouy and vg anobexrés ouupiors. H évtaén azny
‘onda xa8opitera car BeBausverar and tm xoneworoinon wousl-
kaiv ororzs@v, nov zapaxmplLovta and oyuparikmea Ka TEpIO-
cérmra. Arouneés Buapopéc civ enixpenrés ndvo péoa ota Maious
‘wy ounfdccov, dnag Kt EvepoMKE KpOTOTORG arorysla ivan a
oBeKra USvo jiéou ota Khaicia ms REpLaadmtas Te HOPES.
Eva dio napdberyua rov tpéxov jr tov ono{o n évoun tg 7e-
plosémras jas eniipénei va ovvSéoouns TAY KOWHOYIKT] ovARED-
eopé NE tH HOPH TOV EAVOHETOY, axOTERE! n OFKCN TOD KOIVOD
axévavet omy mp@ronopetaich,jin-cunparuKt} Kt evtpoRti téxvN.
To ows ovzva npooBadherarH SvoUpEatEiea axd TOV xPAxO Rov
© KahAarénns avarpéxer nig KadatER MIKES oUABACEIG, axpiBeds 6-
nag Oa xpoopahoray av o KakAtéyyns Bev rirav cuYevig ROL
sov. Xapaxrnpiotixd xapadeiynara autiis ms atdong axorehovy
napzu} vrObop tov yxpEcioviaroy 1h avEIBPaoN OTIG MPKITES
napastdcers tov épyou «Mlepévovtag tov Ti
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