A STUDY OF BRAND EQUITY ON RETAILERS BRAND WITH SPECIAL

REFERENCE TO BRANDED PRODUCTS OF BIG BAZAAR

A
THESIS
SUBMITTED TO THE
SHRI JAGDISH PRASAD JHABARMAL TIBREWALA UNIVERSITY,
FOR THE DEGREE
OF
DOCTOR OF PHILOSOPHY
IN
(Management)

By

Mr. IRFAN MUMTAZ K.S.

Registration No: 15112127

UNDER THE GUIDANCE OF

DR. CHITRA C
DEPARTMENT OF MANAGEMENT
SHRI JAGDISH PRASAD JHABARMAL TIBREWALA UNIVERSITY,
VIDYANAGARI, JHUNJHUNU, RAJASTHAN- 333001

YEAR 2015