PREFACE

The BBA curriculum is designed in such a way that student can grasp
maximum knowledge and can get practical exposure to the corporate world in
m i n i m u m p o s s i b l e t i m e . The Summer Training report is necessary for the partial
fulfilment of MBA curriculum and it provides an opportunity to the researcher in
understanding the i n d u s t r y w i t h s p e c i a l e m p h a s i s o n t h e d e v e l o p m e n t
o f s k i l l s i n a n a l y s i n g a n d interpreting practical problems through the application of management
theories and t e c h n i q u e s . I t i s a n e w p l a t f o r m o f l e a r n i n g t h r o u g h p r a c t i c a l e x p e r i e n c e ,
w h i c h incorporates survey and comparative analysis. It gives the learner an opportunity
tor e l a t e t h e t h e o r y w i t h t h e p r a c t i c e , t o t e s t t h e v a l i d i t y a n d a p p l i c a b i l i t y
o f h i s classroom learning against real life business situations.