Tugas Administrasi dan Kebijakan Kesehatan

Nama

: Hani Ari Fadhilah

Kelas/NIM

: IKM B 2014 / 101411131056

Tanggal

: 25 Maret 2015

Dosen

: Tito Yustiawan, drg., M.Kes

1. The difference between promotion and promotive

-Promosi :
Promotion encompasses all the tools in the marketing mix whose major role is
persuasive communication (promosi meliputi semua alat-alat dalam bauran
pemasaran yang peran utamanya adalah komunikasi persuasif) By Philip Kotler
-Promotif :
Support or actively encourage (a cause, venture, etc.); further the progress of:
{dukungan atau secara aktif mendorong (penyebab,usaha,dll) kemajuan}

2. The difference between Strategic Management and Operational Management

Input

Manajemen Stategic
-Social facet (human

Manajemen Operasional
-Peoples intellectual and

relationship)

physical abilities

-Political facet ( laws,

-Money from : equity, loans,

regulations, courts, official

profit, tax (public organization),

government)

donations (religious, private

-Technology (knowledge,

organizations)

machines, material)

-Raw materials : electricity,

-Economy facet (financial

lumber, metal, oil, wate, air,

market, source of capital,

chemicals

products and service

markets, demand,
Proses

opportunity)
-Mission Determination

-Separation

-Organization/environment -Manufacturing
assesment

-Combining

-Objectives or direction

-Entering

setting

-Transactioning

-Strategy determination
-Strategy activation
-Strategy evaluation
Output

-Strategic control
-Vision

-Goods (Automobile, salk

-Mission statement

vaccine, bicycle)

-Objectives of an

-Services (Health care, police

organization

protection, insurance protection)

-An organization strategy

Sumber :

Bose, Chandra D. 2010.Modern Marketing:Principles and Practice.PHI

Learning Private Limited:New Delhi
Donnelly, James H, et all. 1998. Fundamentals of Management 10th ed
McGraw Hill : United States of America
Hellriegel, Don, Slocum, John W. 1992. Management 6th edition. Adison
Wesley : United States of America
Sharplin, Arthur. 1985. Strategic Management International Edition.
McGraw Hill : Singapore
Thomson, Arthur A, Strickland. 1992. Strategic Management Concept and
Cases Sixth Edition. Irwin : United States of America
http://www.oxforddictionaries.com (online, diakses 28 Maret 2015)