Logo / ID should be designed in illustrator Use illustrator for offset materials i.e. Folders, Notepads, Stationery, I-Cards, Bags, Photo Frames, etc. Use Photoshop for all Digital Printing i.e. Banners, Photos, Posters, Effects etc. Use proper margins and spacing on all artworks All fonts should be either OUTLINED or provided with artworks Minimum Resolution 300 DPI Always mark your supervisor in all emails.