Professional Documents
Culture Documents
Contents
Basic elements
The logotype
GKN trademarks
Naming structure
GKN Group Naming Structure
Correct use of the logotype
Incorrect use of the logotype
Engineering that moves the world
Incorrect use of Engineering that moves the world
GKN ribbon & GKN arrow
Primary colour palette
Secondary colour palette (muted)
Secondary colour palette (bright)
Colour definitions
Using other GKN brands
Secondary companies - applications
Secondary companies - applications
Typefaces
Stationery (US)
1.10
1.11
1.12
1.13
1.14
1.15
1.16
1.17
1.18
1.19
1.20
1.21
1.22
1.23
1.24
1.25
1.26
Stationery (ISO)
Stationery introduction
Letterhead
Continuation paper
Compliment slip
Business card
Business card - reverse
Envelopes
Address labels
Facsimile
News release
Memorandum
Personalised stationery
2.10
2.11
2.12
2.13
2.14
2.14
2.15
2.16
2.17
2.18
2.19
2.20
Stationery introduction
Letterhead
Continuation paper
Compliment slip
Envelopes
Address labels
Facsimile
News release
Memorandum
Personalised stationery
Exhibitions
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
3.19
Presentations
PowerPoint templates
4.10
Literature
Literature introduction
Literature elements and grids
Advertising
Photography
5.10
5.11
5.15
5.16
Digital
Website
Intranet
Email signatures
Videos - opening and closing credits
6.10
6.11
6.12
6.13
Exhibition panels
Trade show stands
7.10
7.11
Location signage
Company signs and flags
Entrance signs
8.10
8.11
Questions
Questions and contacts
11.10
GKN Logo
GKN Strapline
GKN Ribbon
GKN Arrow
1.10
The Logotype
The logotype is made up of two elements the GKN symbol incorporating the
GKN arrow and an accompanying business descriptor. All reproductions of the
GKN logotype must be made from original master artwork and must not be
altered in any way.
The GKN symbol is the property of GKN plc. It may not be reproduced or
otherwise used by non-GKN Group companies without the permission of GKN plc.
Minimum size
When reproduced in printed matter, the GKN symbol must never be reproduced
smaller than 6mm high. On screen it must never be used smaller than 21 pixels
high.
Minimum size
Stacked version
In exceptional circumstances, or work wear and site signage, use of the stacked
version of the logo is permitted.
Business descriptor
Where space allows, the business descriptor should appear with the GKN symbol
within the logo to provide clarity and consistency. However this will not always
be possible due to space restrictions and sizing requirements, for example on
corporate gifts, digital media, envelopes, exhibition panels and continuation
paper. In such cases it is permissible for the GKN symbol to appear without the
business descriptor (as shown opposite).
Stacked version
1.11
GKN trademarks
The GKN logotype and the initials GKN are separate trade
marks, owned by GKN plc. They must always be used separately
and never as a combined mark. Both identify the goods and
services of GKN companies and both are invaluable to GKN.
The GKN name and trademarks are retained for the exclusive
use of GKN companies. They must never be used by non-GKN
companies, and any unauthorised use of the company trade
marks should be reported to the GKN Group Secretary, GKN
plc. The most effective way of preventing unauthorised use of
trademarks is to register them in every country of interest for
specific classes of goods and services.
The GKN logotype must never be used as a substitute for the
initials GKN in a company or division name, or in phrases like a
member of the GKN Group of companies.
To retain the effectiveness of registered trade marks, continuous
use is necessary globally. For this reason both the initials GKN
and the logotype must be used on goods (where practicable),
on invoices, in advertising and promotional material and on
packaging. It is not sufficient to use our trademarks alone on
letterheadings or as part of the name of a company or division.
The GKN initials are trademarked and should be used in Univers
55 Regular or Univers 65 Bold.
This should not be used on marketing material, it is for legal
documents only.
GKN GKN
GKN initials
1.12
Naming structure
GKN plc
GKN Aerospace
GKN Driveline
GKN Powder Metallurgy
GKN Sinter Metals
GKN Land Systems
The GKN symbol should always be used externally with one
of the permitted business descriptors beside it (see examples
opposite).
The names of GKN companies and departments CANNOT be
used with the GKN symbol to form sub-brands.
To ensure consistency, the typeface, weight and letterspacing of
these logotypes have been clearly defined and should never be
regenerated.
There is an exception on continuation paper, envelopes,
exhibition panels and corporate gifts, whereby the GKN symbol
can appear without the business descriptor.
Corporate centre companies, other than GKN plc must use the
GKN Group descriptor.
Stacked version
In exceptional circumstances, or work wear and site signage,
use of the stacked version of the logo is permitted. It is not to be
used on stationery.
1.13
GKN Group
1.14
1.15
MANUFACTURING OPERATIONS
Do not condense
Do not expand
GKN PLC
DRIVELINE (THAILAND)
1.16
1.17
Do not condense
1.18
GKN ribbon
The GKN deep ribbon is only for use on exhibition panels, see
7.10 Exhibitions for examples of usage.
For examples of usage see sections 4.10 Presentations, 5.10
Literature, 5.15 Advertising and 7.10 Exhibitions.
GKN arrow
1.19
GKN Black
GKN Grey
PMS 423
70%, 40% and 10% tint strengths are permissible in diagrams, graphs and illustrations to provide differentiation and emphasis.
70% tint
C41, M12, Y0, K32
R112, G148, B183
Hex #7094B7
70% tint
C0, M21, Y70, K0
R254, G217, B106
Hex #FED96A
70% tint
C0, M0, Y0, K70
R76, G76, B76
Hex #4C4C4C
70% tint
C0, M0, Y0, K33
R191, G191, B194
Hex #BFBFC2
40% tint
C23, M7, Y0, K18
R173, G194, B214
Hex #ADC2D6
40% tint
C0, M12, Y40, K0
R254, G230, B161
Hex #FEE6A1
40% tint
C0, M0, Y0, K40
R153, G153, B153
Hex #999999
40% tint
C0, M0, Y0, K19
R219, G219, B220
Hex #DBDBDC
10% tint
C6, M2, Y0, K5
R234, G239, B245
Hex #EAEFF5
10% tint
C0, M3, Y10, K0
R253, G244, B215
Hex #FDF4D7
10% tint
C0, M0, Y0, K10
R229, G229, B229
Hex #E5E5E5
10% tint
C0, M0, Y0, K5
R246, G246, B246
Hex #F6F6F6
1.20
GKN Red
PMS 194
C0, M100, Y64, K33
R153, G0, B51
Hex #990033
GKN Green
PMS 329
C100, M0, Y46, K46
R0, G102, B102
Hex #006666
GKN Purple
PMS 2695
C91, M100, Y0, K49
R51, G0, B102
Hex #330066
70%, 40% and 10% tint strengths are permissible in diagrams, graphs and
illustrations to provide differentiation and emphasis.
70% tint
C0, M70, Y45, K23
R183, G76, B112
Hex #B74C70
70% tint
C70, M0, Y32, K32
R76, G147, B147
Hex #4C9393
70% tint
C64, M70, Y0, K34
R112, G76, B147
Hex #704C93
40% tint
C0, M40, Y25, K13
R214, G153, B173
Hex #D699AD
40% tint
C40, M0, Y18, K18
R153, G193, B193
Hex #99C1C1
40% tint
C36, M40, Y0, K20
R173, G153, B193
Hex #AD99C1
10% tint
C0, M10, Y6, K3
R244, G229, B234
Hex #F4E5EA
10% tint
C10, M0, Y5, K5
R229, G239, B239
Hex #E5EFEF
10% tint
C9, M10, Y0, K5
R234, G229, B239
Hex #EAE5EF
1.21
GKN Red
PMS 485
C0, M100, Y100, K0
R237, G28, B36
Hex #C22A22
GKN Green
PMS 361
C70, M0, Y100, K0
R109, G173, B60
Hex #6DAD3C
GKN Purple
PMS 675
C17, M100, Y0, K3
R154, G42, B112
Hex #9A2A70
70%, 40% and 10% tint strengths are permissible in diagrams, graphs and illustrations to provide
differentiation and emphasis.
70% tint
C0, M70, Y70, K0
R212, G105, B100
Hex #D46964
70% tint
C49, M0, Y70, K0
R153, G197, B118
Hex #99C576
70% tint
C12, M70, Y0, K2
R185, G105, B155
Hex #B8699B
40% tint
C0, M40, Y40, K0
R231, G170, B167
Hex #E7AAA7
40% tint
C28, M0, Y40, K0
R197, G222, B177
Hex #C5DEB1
40% tint
C7, M40, Y0, K1
R215, G170, B198
Hex #D7AAC6
10% tint
C0, M10, Y10, K0
R249, G233, B232
Hex #F9E9E8
10% tint
C7, M0, Y10, K0
R240, G247, B235
Hex #F0F7EB
10% tint
C2, M10, Y0, K0
R245, G233, B240
Hex #F5E9F0
1.22
Colour definitions
PMS
The Pantone Colour Matching System is largely a standardised
colour reproduction system. By standardising the colours,
different manufacturers in different locations can all refer to
the Pantone system to make sure colours match without direct
contact with one another.
CYMK
The CMYK process is a method of printing colour by using four
inks cyan, magenta, yellow, and black. A majority of the
worlds printed material is produced using the CMYK process.
RGB
Computer screen colours are made up from light intensities of
three primary colours, Red, Green, and Blue (RGB).
HEX
HEX values are six digit hexadecimal colour codes that define
what are considered safe, non-dithering colours that are the
closest match your chosen colour for screen use. There are 216
websafe colours available.
RAL
The RAL Design system is an industry standard paint colour
system to ensure global consistency of use.
1.23
Example
operating companies
Example
joint ventures
Internal branding
Internal branding is also very important to GKN. The consistent
application of approved internal brands, such as thinkSAFE! and
Lean, is essential to reinforce and reflect GKNs strong external
image. In some cases, established internal brands may require
their own Visual Identity Guidelines, as with thinkSAFE! In all
cases, permission to set up a new internal brand must be sought
from the Group Communications team.
Example
GKN brands
Example internal
GKN brands
1.24
Name
Title
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
GKN plcM
is registered
Country No. xxxxxxx
+44 in(0)0000
000000
Registered office: registered office address
E name@domain.com
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
1.25
ILC 2012
Sustained Performance
Inspired Action
1.26 Typefaces
Meta LF
Meta Normal LF
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Meta Book LF
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Meta Medium LF
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Adobe Univers
Meta Bold LF
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Meta Black LF
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
2.10
Printing stationery
Personalised stationery
Company identity
Colours
All stationery is printed on uncoated stock and therefore the
uncoated Pantone colours should always be used:
GKN Silver Blue = Pantone 5415CVU
GKN Yellow Gold = Pantone 116CVU
See Colour Palette section within Basic Elements for more
information.
Paper
GKN stationery should be produced on the following paper stock
to provide an adequate level of quality:
Conqueror CX22 Diamond White:
Letterhead, continuation paper and compliment slip 120gsm,
without the Conqueror watermark (NB 100gsm is also
acceptable if your laser printers are unable to cope with 120gsm).
Business cards are printed on 320gsm Conqueror CX22
Diamond White.
In some markets, the above may be unobtainable, please use a
similar specification stock. The GKN communications team will
be able to provide advice and sign-off.
Legal requirements
Company law in many of the jurisdictions in which GKN operates
requires companies to include certain information on forms of
business correspondence including letters, compliment slips,
news releases, facsimile cover sheets, invoices, order notes,
delivery notes and business emails. The information required to
be disclosed on business correspondence differs depending on
the country in which the company is incorporated.
The templates available to download should be tailored to
comply with local requirements.
Prior to printing or ordering stationery:
Group companies located outside the UK should seek advice
from their local legal team to ensure that all stationery
contains the information necessary to comply with local
regulatory requirements.
Group companies in the UK should liaise with Group
Secretarial to confirm that all mandatory details entered into
the template are correct.
2.11
Size
A4 (297mm x 210mm)
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
02 Company name
Sample Road
Sample Town/City
County
Postcode Country
Month Year
04
Dear Sir/Madam,
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
Quia consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
03 Address
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
Raere idempor eperibusda velis sitaque coremque num aut quia voluptatur am anderunt
rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
04 Template
The new typing template must always be used to ensure the text
is correctly displayed.
05
02
03
2.12
Size
A4 (297mm x 210mm)
01
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol in Silver Blue
and the chevron in Yellow Gold.
02 Template
The new typing templates are set up to automatically display the
text in the correct position.
02
consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
Raere idempor eperibusda velis sitaque coremque num aut quia voluptatur am anderunt
rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
Ulpa estia pliquias adita nam, sit volora voluptibeat. Ommo vel maximustore di dolorati
doluptat lam quid et aliquiditate molum ulla con et rectur, sunt litiaernam, to volum
ereped quam, ommo blabor sedionsedis sitat asitate laborep erovidi psaesci as aut
intotam doluptatus sequae cullate dus sit facea dit, sum iminvel ipietus dolorepelit labo.
Et esecatque volupta vellab intem voluptatin rem landunt laborum nonsed excestius, sit
vel in nis aut quae ducia culluptam sita consed quuntur aliquas undus quid quod quas
denecte mporesti totae voluptatas debitenissit et, essum la quos et quaepe sent occae
nis consecum accum fugia volorio rectus comnitio ene et iunt int hil im quatecusam,
velecus ameturem quide veribus qui blab is est atquo cus.
Epudior reratem porrum inctem harum iundit ut voluptius, custior aci volor audi rerum,
que con cus experun torempor molorum nosam, temporit omnihicabo. Itatus
magniassitio omnis ut voluptium et voluptio. Nam, seque magnam, venimus etur?
consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
2.13
Size
99mm x 210mm
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
02 Company name
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
03 Address
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
04 With compliments
8.5pt Univers 65 bold, range left and prints in Silver Blue.
04
05
WITH COMPLIMENTS
GKN plc is registered in England No. 4191106
Registered office: PO Box 55, Ipsley House, Ipsley Church Lane, Redditch, Worcestershire B98 0TL, England
02
03
2.14
Size
European: 55mm x 85mm, US: 50mm x 88mm,
Japanese: 55mm x 91mm
01
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Paper
Conqueror CX22 Diamond White 320gsm
01 GKN logotype
04
05
Name
Title
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
02
03
GKN plc
Address 1
Address 2
Address 3
T +44 (0)00 0000 0000
Name
Title
Direct
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
M +44 (0)0000 000000
E name@domain.com
06
02 Company name
6.5/7.5pt Univers 65 bold, range left and prints in Silver Blue.
01
03 Address
6.5/7.5pt Univers 45 light, range left and prints in Silver Blue.
04 Name
6.5/6.5pt Univers 65 bold, range left, aligns horizontally with the
direct contact details and prints in Silver Blue.
04
05
Name
Title
Name
Title
06
Seite 1 TEST!!!!
>
1-jap.
01
GKN plc
plc
GKN
Address 1
1
Address
Address 2
2
Address
Address
3
Address 3
T +1
+44000
(0)00
0000
T
000
0000000
GKN plc
Address 1
Address
2
GKN plc
Address
3 1
Address
T +44
(0)00
Address 20000 0000
Address 3
Direct
T +1(0)00
000 0000
000 000
T +44
0000
F +44
(0)00 0000 0000
Direct
M +44
000000
T +1(0)0000
000 000
000
E name@domain.com
F +1 000 000 000
C +1 000 000 000
E name@domain.com
02
03
05 Title/department
6.5/6.5pt Univers 55 regular, with 1pt extra space above, range
left and prints in Silver Blue.
Name
Title
Name
Title
GKN plc
Address 1
Address
GKN
plc 2
3
Address 1
T
+44
(0)00
Address
2 0000 0000
Address
Direct 3
T
000
0000000
T +1
+44000
(0)00
0000
F +44 (0)00 0000 0000
Direct
M +1
+44000
(0)0000
000000
T
000 000
E +1
name@domain.com
F
000 000 000
C +1 000 000 000
E name@domain.com
04
05
Name
Name
Title
Title
>
2-jap.
Name
Title
Direct
Direct
T +1
+44000
(0)00
0000
T
000
0000000
F +1
+44000
(0)00
0000
F
000
0000000
M
+44
(0)0000
000000
C +1 000
000
000
Tel
+81
(0)3
5476 5901
E name@domain.com
name@domain.com
E
Fax
+81 (0)3 5476 5965
Mobile +81 (0)90 2385 2122
Yoshikazu.Kurihara@jp.add.gknplc.com
GKN plc
Address 1
GKN plc2
Address
Address 3
1
Address
Address
T
+1 0002 000 000
Address 3
Direct
T +44 (0)00 0000 0000
T +1 000 000 000
02
Name
Name
Title
03
Title
YOSHIKAZU KURIHARA
President & Representative
Director
06
Name
Title
GKN
plcplc
GKN
Address
1 1
Address
Address
2 2
Address
Address
3 3
Address
T +44
(0)00
0000
0000
GKN
Japan
T +1
000Limited
000 000
SIGMA
Bldg. 6F
Direct
Direct
3-7-12
Shibaura
Minato-ku
T +44
(0)00
0000
0000
T +1 000 000 000
Tokyo,
108-0023
F +44
(0)00
0000
F +1
000 0000
000Japan
000
M
+44
(0)0000
000000
000(0)3
0005476
000 5901
Tel C +1+81
E name@domain.com
E name@domain.com
Fax
+81 (0)3 5476 5965
Mobile +81 (0)90 2385 2122
Yoshikazu.Kurihara@jp.add.g
GKN plc
Address 1
GKN
plc 2
Address
Address
1 3
Address
Address
2 000 000
T +1 000
Address 3
Direct
T
+44
(0)00
0000 0000
GKN Japan Limited
T +1 000 000 000
2.14
Size
European: 55mm x 85mm, US: 50mm x 88mm,
Japanese: 55mm x 91mm
Paper
Conqueror CX22 Diamond White 320gsm
01 QR code
QR codes can be created for a variety of information. Company or
product specific URLs, personal contact details saved as vCard
format or dynamic URLs can be created.
They should be 20mm square and positioned in the bottom left
hand corner, with a gap of 5mm around each side.
01
01
2.15
Size
DL (110mm x 220mm)
Paper
Conqueror CX22 Diamond White
01 GKN logotype
The GKN logotype sits top left with the GKN symbol in Silver Blue
and the GKN arrow in Yellow Gold.
01
2.16
Size
Large single 90mm x 140mm
Small multiple DL (8up)
Paper
White self-adhesive material of laser quality
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
01
04
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
Mr Smith
2 Ipsley House
Ipsley Church Road
Redditch
Worcestershire B98 0TL
England
02 Company name
6.5/8pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
03 Address
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
6.5/8pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
04 Template
The new typing template for multiple labels must always be used
to ensure the text is correctly displayed.
Mr Smith
2 Ipsley House
Ipsley Church Road
Redditch
Worcestershire B98 0TL
England
02
03
2.17
Size
A4 (297mm x 210mm)
01
Paper
Bonded copier paper
01 GKN logotype
FACSIMILE
04
02 Company name
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
To
Company
Facsimile number
From
Date
Number of pages (inc)
Subject
8/10pt Univers 65 bold, sits top right, range left and prints black.
03 Address
05
8/10pt Univers 45 light, sits top right, range left and prints black.
Enter your correct, full address, contact numbers and registered office details these
must correspond with those on your standard letterhead.
04 Facsimile
Once you have entered your correct details, select the Protect Document option from
the Tools menu and select the Forms button and then click on OK, then select Save
from the File menu and use this as your template.
05 Template
The new typing template must always be used to ensure the text
is correctly displayed.
06
GKN
GKN plc
plc is
is registered
registered in
in England
England No.
No. 4191106
4191106
Registered
Registered office:
office: PO Box 55, Ipsley House, Ipsley Church Lane, Redditch,
Redditch, Worcestershire
Worcestershire B98 0TL, England
England
02
03
2.18
Size
A4 (297mm x 210mm)
01
GKN Company
Address
Address
T +44 (0) 0000 000 000
F +44 (0) 0000 000 000
Paper
Conqueror CX22 Diamond White 120gsm
04
01 GKN logotype
NEWS RELEASE
For immediate release
The GKN logotype sits top left with the GKN symbol and business
descriptor in Silver Blue and the GKN arrow in Yellow Gold.
00/00/2014
02 Company name
Headings to go here
8pt Arial bold, sits top right, range left and prints in Silver Blue.
05
03 Address
Rem fugia cupid que eatatentio quodi con non nis quatur si namuste caborit et dolut as
reptati busandam sequam erum etus nobitio eicimaio ma dolectat.
Riatectatiis sandebitatur autas consequ iducia non ea conse possequunt, aut eumquibus
rem. Et ute voluptatus mo tecest et repero et inveles evenis explaccust, volorecabo.
Nem fugit ommo tem escit del id et accabor eperati urestotatum iundiscima doluptatem.
Pideliquat.
8pt Arial, sits top right, range left and prints in Silver Blue.
Dignam reptatur, sim diciat re ipici ipide nit enis aceatis essita voluptatem ipsae. Ximusto
il moluptati omnient resti ium volut es aliquiae voloreh enisiti aeption sequae conseque lit
a ex ex ea solore volupta ssimet estis accatiis nis volores serchil iquiaectiis soluptate
prorporporit a illicab oriaepu dipsaped molupti buscius ea dolorum cus ipsuntia voluptati
ad ute volupta turionseque nienit ut mi, seriberumque pratur, corroresto odit vero conem
la volest, totati dolor minvelenis reribus acimin reicia voluptaquo diatibus, qui beaquatiis
necatem lam fuga. Ebis et distrum ipit que con consequae dunt et, sum illias vendunt.
Uciendis adit, idestio nsequia eperect otaque quiae is sumqui autem.
04 News release
15pt Arial bold, range left and prints in Silver Blue.
05 Template
The new typing template must always be used to ensure the text is
correctly displayed.
06
02
03
2.19
Size
A4 (297mm x 210mm)
01
GKN
GKN plc
Company
Street
Name
Address
Town/City
Postcode
T +44 (0)20
7463 2354
Country
F +44 (0)20 7463 2350
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
Paper
Bonded copier paper
01 GKN logotype
MEMORANDUM
04
02 Company name
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
05
From
To
CC
Date
Subject
Headings to be in bold
03 Address
Rem fugia cupid que eatatentio quodi con non nis quatur si namuste caborit et dolut as
reptati busandam sequam erum etus nobitio eicimaio ma dolectat.
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
Riatectatiis sandebitatur autas consequ iducia non ea conse possequunt, aut eumquibus
rem. Et ute voluptatus mo tecest et repero et inveles evenis explaccust, volorecabo.
Nem fugit ommo tem escit del id et accabor eperati urestotatum iundiscima doluptatem.
Pideliquat.
04 Memorandum
Dignam reptatur, sim diciat re ipici ipide nit enis aceatis essita voluptatem ipsae. Ximusto
il moluptati omnient resti ium volut es aliquiae voloreh enisiti aeption sequae conseque lit
a ex ex ea solore volupta ssimet estis accatiis nis volores serchil iquiaectiis soluptate
prorporporit a illicab oriaepu dipsaped molupti buscius ea dolorum cus ipsuntia voluptati
ad ute volupta turionseque nienit ut mi, seriberumque pratur, corroresto odit vero conem
la volest, totati dolor minvelenis reribus acimin reicia voluptaquo diatibus, qui beaquatiis
necatem lam fuga. Ebis et distrum ipit que con consequae dunt et, sum illias vendunt.
Uciendis adit, idestio nsequia eperect otaque quiae is sumqui autem.
05 Template
The new typing template must always be used to ensure the text
is correctly displayed.
Nequam cuptaepel invendi ssequam evel im eaque cuptia quossun tiorem cullamet quas
as que non re, omnis velicip itasped esti ut fuga. Itas etur? Agnisitas vellest quis id que
liciet dignien daectemque odit, eaqui debis sam conseque dolupictur andit eiciis simo
doloriatquos ant volorum aces coribus veribus, sitium quam excepel mint, nem nullam,
conestia volorempe nonecab orepro ipidus et porrovit odis quaessint fuga. Itation ectates
tibust, quis eaquo vention serati dolorescimi, utem sint voluptia sam vel ipsam excepuda
cuptae volorrum a voluptam voluptat harum rendae doluptatia dit omnime vellaut
explisquae invento est maionseque voluptur?
06
02
03
2.20
Size
A4 (297mm x 210mm)
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
Name
Job Title
01 GKN logotype
Sample Road
Sample Town/City
County
Postcode Country
The GKN logotype sits top left with the GKN symbol and business
descriptor in Silver Blue and the GKN arrow in Yellow Gold
02 Company name
Month Year
05
8/10pt Univers 65 bold, sits top right, range left and prints in Silver Blue.
Dear Sir/Madam,
03 Address
Quia consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
8/10pt Univers 45 light, sits top right, range left and prints in Silver Blue.
04 Personal details
Raere idempor eperibusda velis sitaque coremque num aut quia voluptatur am anderunt
rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
8/10pt Univers 65 bold and 45 light, sits under company name and
address, range left and prints in Silver Blue.
05 Template
The new typing template must always be used to ensure the text is
correctly displayed.
06
02
03
04
3.10
Printing stationery
Personalised stationery
Company identity
Colours
All stationery is printed on uncoated stock and therefore the
uncoated Pantone colours should always be used:
GKN Silver Blue = Pantone 5415CVU
GKN Yellow Gold = Pantone 116CVU
See Colour Palette section within Basic Elements for more
information.
Paper
GKN stationery should be produced on the following paper stock
to provide an adequate level of quality:
Conqueror CX22 Diamond White:
Letterhead, continuation paper and compliment slip 120gsm,
without the Conqueror watermark (NB 100gsm is also
acceptable if your laser printers are unable to cope with 120gsm).
Business cards are printed on 320gsm Conqueror CX22
Diamond White.
Legal requirements
Company law in many of the jurisdictions in which GKN operates
requires companies to include certain information on forms of
business correspondence including letters, compliment slips,
news releases, facsimile cover sheets, invoices, order notes,
delivery notes and business emails. The information required to
be disclosed on business correspondence differs depending on
the country in which the company is incorporated.
The templates available to download should be tailored to
comply with local requirements.
Prior to printing or ordering stationery:
Group companies located outside the UK should seek advice
from their local legal team to ensure that all stationery
contains the information necessary to comply with local
regulatory requirements.
Group companies in the UK should liaise with Group
Secretarial to confirm that all mandatory details entered into
the template are correct.
3.11
Size
US Quarto
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
02 Company name
Sample Road
Sample Town/City
County
Postcode Country
Month Year
04
Dear Sir/Madam,
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
Quia consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
03 Address
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
Raere idempor eperibusda velis sitaque coremque num aut quia voluptatur am anderunt
rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
04 Template
The new typing template must always be used to ensure the text
is correctly displayed.
05
02
03
3.12
Size
US Quarto
01
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol in Silver Blue
and the chevron in Yellow Gold.
02 Template
The new typing templates are set up to automatically display the
text in the correct position.
02
consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
Raere idempor eperibusda velis sitaque coremque num aut quia voluptatur am anderunt
rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
Ulpa estia pliquias adita nam, sit volora voluptibeat. Ommo vel maximustore di dolorati
doluptat lam quid et aliquiditate molum ulla con et rectur, sunt litiaernam, to volum
ereped quam, ommo blabor sedionsedis sitat asitate laborep erovidi psaesci as aut
intotam doluptatus sequae cullate dus sit facea dit, sum iminvel ipietus dolorepelit labo.
Et esecatque volupta vellab intem voluptatin rem landunt laborum nonsed excestius, sit
vel in nis aut quae ducia culluptam sita consed quuntur aliquas undus quid quod quas
denecte mporesti totae voluptatas debitenissit et, essum la quos et quaepe sent occae
nis consecum accum fugia volorio rectus comnitio ene et iunt int hil im quatecusam,
velecus ameturem quide veribus qui blab is est atquo cus.
Epudior reratem porrum inctem harum iundit ut voluptius, custior aci volor audi rerum,
que con cus experun torempor molorum nosam, temporit omnihicabo. Itatus
magniassitio omnis ut voluptium et voluptio. Nam, seque magnam, venimus etur?
consequam quiae volor aut volorectur as ipid magnihi llibear chictio nsequi ipitati sit
volorrumque conse volorum ex eturibus eossincid quia quam is ut quidist dem etur,
occus, sim eiunt, ant ulpa sundemp oreped eossitae dio. Ficat rehenih ilitae. Luptati
aborepe rferiae excerrum eic te as quid magnatquo quatiuntus digenis ut quae reprati
doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
3.13
Size
93mm x 215mm
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
02 Company name
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
03 Address
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
04 With compliments
8.5pt Univers 65 bold, range left and prints in Silver Blue.
04
05
WITH COMPLIMENTS
GKN plc is registered in England No. 4191106
Registered office: PO Box 55, Ipsley House, Ipsley Church Lane, Redditch, Worcestershire B98 0TL, England
02
03
3.14
Size
105mm x 242mm
Paper
Conqueror CX22 Diamond White
01 GKN logotype
The GKN logotype sits top left with the GKN symbol in Silver Blue
and the GKN arrow in Yellow Gold.
01
3.15
Size
Large single 70mm x 107.5mm
Small multiple 8up
Paper
White self-adhesive material of laser quality
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
01
04
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
Mr Smith
2 Ipsley House
Ipsley Church Road
Redditch
Worcestershire B98 0TL
England
02 Company name
6.5/8pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
03 Address
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
6.5/8pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
04 Template
The new typing template for multiple labels must always be used
to ensure the text is correctly displayed.
Mr Smith
2 Ipsley House
Ipsley Church Road
Redditch
Worcestershire B98 0TL
England
02
03
3.16
Size
US Quarto
01
Paper
Bonded copier paper
01 GKN logotype
FACSIMILE
04
To
Company
Facsimile number
From
Date
Number of pages (inc)
Subject
05
02 Company name
GKN plc
Po Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +1 000 000 000
F +1 000 000 000
8/10pt Univers 65 bold, sits top right, range left and prints black.
03 Address
This template has been provided unlocked so you can make the following amends.
8/10pt Univers 45 light, sits top right, range left and prints black.
Enter your correct, full address, contact numbers and registered office details these must
correspond with those on your standard letterhead.
04 Facsimile
Once you have entered your correct details, select the Protect Document option from the
Tools menu and select the Forms button and then click on OK, then select Save from the
File menu and use this as your template.
05 Template
The new typing template must always be used to ensure the text
is correctly displayed.
06
02
03
3.17
Size
US Quarto
01
Paper
Conqueror CX22 Diamond White 120gsm
04
00/00/2014
NEWS
RELEASE
For immediate release
00/00/2014
Headings to go here
The GKN logotype sits top left with the GKN symbol and business
descriptor in Silver Blue and the GKN arrow in Yellow Gold.
Rem fugia cupid que eatatentio quodi con non nis quatur si namuste caborit et dolut as
reptati busandam sequam erum etus nobitio eicimaio ma dolectat.
Headings
to go here
Riatectatiis sandebitatur autas consequ iducia non ea conse possequunt, aut eumquibus
02 Company name
05
03 Address
8pt Arial, sits top right, range left and prints in Silver Blue.
04 News release
15pt Arial bold, range left and prints in Silver Blue.
05 Template
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Uciendis adit, idestio nsequia eperect otaque quiae is sumqui autem.
The new typing template must always be used to ensure the text is
correctly displayed.
06
GKN Company
Address
Address
T +44 (0) 0000 000 000
F +44 (0) 0000 000 000
01 GKN logotype
8pt Arial bold, sits top right, range left and prints in Silver Blue.
NEWS RELEASE
02
03
3.18
Size
US Quarto
01
GKN Company
Address
T +44 (0)20 7463 2354
F +44 (0)20 7463 2350
Paper
Bonded copier paper
01 GKN logotype
MEMORANDUM
04
02 Company name
8/10pt Univers 65 bold, sits top right, range left and prints in
Silver Blue.
05
From
To
CC
Date
Subject
Headings to be in bold
03 Address
Rem fugia cupid que eatatentio quodi con non nis quatur si namuste caborit et dolut as
reptati busandam sequam erum etus nobitio eicimaio ma dolectat.
8/10pt Univers 45 light, sits top right, range left and prints in
Silver Blue.
Riatectatiis sandebitatur autas consequ iducia non ea conse possequunt, aut eumquibus
rem. Et ute voluptatus mo tecest et repero et inveles evenis explaccust, volorecabo.
Nem fugit ommo tem escit del id et accabor eperati urestotatum iundiscima doluptatem.
Pideliquat.
04 Memorandum
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necatem lam fuga. Ebis et distrum ipit que con consequae dunt et, sum illias vendunt.
Uciendis adit, idestio nsequia eperect otaque quiae is sumqui autem.
05 Template
The new typing template must always be used to ensure the text
is correctly displayed.
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as que non re, omnis velicip itasped esti ut fuga. Itas etur? Agnisitas vellest quis id que
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explisquae invento est maionseque voluptur?
06
02
03
3.19
Size
US Quarto
01
GKN plc
PO Box 55
Ipsley House
Ipsley Church Lane
Redditch
Worcestershire B98 0TL
England
T +44 (0)1527 517715
F +44 (0)1527 517700
Paper
Conqueror CX22 Diamond White 120gsm
Name
Job Title
01 GKN logotype
Sample Road
Sample Town/City
County
Postcode Country
The GKN logotype sits top left with the GKN symbol and business
descriptor in Silver Blue and the GKN arrow in Yellow Gold.
02 Company name
Month Year
05
8/10pt Univers 65 bold, sits top right, range left and prints in Silver Blue.
Dear Sir/Madam,
03 Address
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doluptias identemqui sed ut et vitas esequi ius doloribus inctem eum qui torunt.
Aperume consect atusam re di bercius alique ni blatius, sitatia sinctur?
8/10pt Univers 45 light, sits top right, range left and prints in Silver Blue.
04 Personal details
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rescia doluptas alique vent enis magniscipsum qui acepe simust, ut occat et, ium ipsa
simpe dis aut eos quasse si ommo te ipsam aut reptatia veliquos est eari a volupta sunt
alique imilliasped quas volum facepratas nes quod esed utempor endigent quae
eatempo recatis ut ius, sunt.
8/10pt Univers 65 bold and 45 light, sits under company name and
address, range left and prints in Silver Blue.
05 Template
The new typing template must always be used to ensure the text is
correctly displayed.
06
02
03
04
4.10 Presentations
PowerPoint templates
A presentation template is available in Microsoft PowerPoint
format from the Group Intranet OurSpace.
The templates Master Pages include content for all Divisions.
All templates include examples of text styles, table styles,
chart and graph styles.
Templates are available in 4:3 and 16:9 screen formats.
All presentations must originate from these templates.
5.10 Literature
It is not the purpose of this document to give definitive guidelines
on the design and layout of literature. The examples used give
preferred dimensions and positions for the GKN logotype, corporate
colours, typeface, the use of words, photographic style and the use
of different formats.
Words
Though not visual, one of the most powerful ways we can
communicate our identity and personality as an organisation is
through the use of words. This applies to communications with all of
our audiences spoken, viewed or printed.
Typography
To communicate these messages in a clear inviting way we must
adopt a consistent typographic hierarchy and layout. These are
discussed on the following pages.
5.11
10
50
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
01
02
02 GKN ribbon
The GKN ribbon is used full width, 50mm down the page, above
the main pictoral content.
03
03 Picture or pictures
Picture or pictures appear directly below the GKN ribbon to a
maximum depth of 150mm.
04 Headline or title
32/44pt Meta Normal LF, 13.5mm below the picture, range left
and prints in white on a Yellow Gold rule.
04
15
15
10
05
5.12
Inside spreads
We do not want to restrict designers creativity, these examples
are a basic starting point. You must however incorporate correct
use of the grid.
DocumenT TITle
DocumenT TITle
33
Group
Group
Group
overview
overview
Groupoverview
overview
GKN:
GKN:
GKN:
eNGiNeeriNG
eNGiNeeriNG
that
that
that
the
moves
moves
world
the
the
world
world
GKN:eNGiNeeriNG
eNGiNeeriNG
thatmoves
moves
the
world
ENGiNEEriNG
ENGiNEEriNG
ENGiNEEriNG
that
that
that
ENGiNEEriNG
that
movEs
movEs
movEs
thE
thE
thE
world
world
world
movEs
thE
world
GKN
GKN
aGKN
isisaaglobal
engineering
global
engineering
engineering
group
group
our
technologies
our
ourtechnologies
technologies
and
and
GKNisis
aglobal
global
engineering
groupgroup
ourtechnologies
and and
high-quality
high-quality
high-quality
products
products
products
are
the
areat
heart
atthe
theof
heart
heart
vehicles
ofofvehicles
vehicles
and
and
andaircraft
aircraft
high-quality
products
areatatare
the
heart
of
vehicles
andaircraft
aircraft
produced
produced
produced
by
worlds
by
the
theworlds
worlds
leading
leading
leading
manufacturers.
manufacturers.
manufacturers.
produced
bythe
theby
worlds
leading
manufacturers.
EnginEEring that
movEs thE world
33
Every
Every
atatday
GKN
day
GKN
Every
atatGKN
Everyday
day
GKN
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pagE hEadlinE
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Group overview
DocumenT TITle
DocumenT TITle
Global
ENGiNEEriNG
EnginEEring that
movEs thE world
pagE hEadlinE
mEta bold lF caps
Group overview
Global
ENGiNEEriNG
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3
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3
sales by region 2011
1 Europe*
2 Rest of world
3 Americas
*of which a sizable proportion is
re-exportrd to Asia and the Americas.
2
47%
16%
37%
35%
30%
22%
13%
4
1
3
1
5.13
01 Document title
14/16pt Meta Normal LF, top left in Grey.
Group overview
01
02
Global
ENGiNEEriNG
pagE hEadlinE
mEta bold lF caps
03
Group overview
04 Intro subhead
05 Body subhead
15
Incidendae.
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suntotati odit fugiati
47%
siti aut reribus,
16%
nimetur maxim
voluptae cum sa37%
veliat accatem
sequi in nossimos
15
07 Body copy
9/11pt Meta Normal LF, range left in Black.
15 15
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suntotati odit fugiati
siti aut reribus,
nimetur maxim
voluptae cum sa
veliat accatem
sequi in nossimos
3
sales by region 2011
1 Europe*
2 Rest of world
3 Americas
*of which a sizable proportion is
re-exportrd to Asia and the Americas.
2
07
47%
16%
37%
35%
30%
22%
13%
4
1
3
1
05
06
Global
ENGiNEEriNG
04
03 Page headline
50
02 GKN ribbon
The GKN ribbon is used to the width of the page margins,
50mm down the page.
10
DocumenT TITle
5.14
10
50
01 GKN logotype
The GKN logotype sits top left with the GKN symbol and
business descriptor in Silver Blue and the GKN arrow in Yellow
Gold.
01
02
03
gKn plc
Street name
Town/city Postcode
country
T +44 (0)00 0000 0000
F +44 (0)00 0000 0000
gkn.com
02 Company name
11/13pt Meta Bold LF, range left in Silver Blue.
03 Address
9/11pt Meta Normal LF, range left in Black.
04 QR Code
QR code, bottom left, printed in Black, 1 column wide.
The URL can be www.gkn.com, or alternatively a URL specific to
the content of the publication.
15
15
10
04
05
5.15 Advertising
Advertising
GKN adverts adhere to the same visual principles that are set out
throughout this document.
Headline goes here
gkn.com
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
empLoyees that
move the worLd
gkn.com
GKN plc
Street Name
Town/City Postcode
Country
T +44 (0)00 0000 0000
gkn.com
gkn.com
gkn.com
5.16 Photography
Our imagery reflects our brand personality. Our images are
natural, down-to-earth, authentic and always clear and crisp.
Motion
Our photography becomes more dynamic by adding people or
products in motion to our backgrounds.
Depth of field
Using a shallow depth of field allows the viewer to focus on the
main subject of an image. In addition, selective focus creates
compelling moments with character, clarity and context.
Colour
Introduce colour accents in our images that reflect our corporate
colours of GKN Silver Blue and GKN Yellow Gold.
6.10 Website
www.gkn.com
The use of electronic media within GKN is as important as any
other means of communication.
Our intranet and internet presence is critical to the flow of
communication and maintains our brand values throughout our
organisation.
Adhering to the parameters of use and defined restrictions
outlined in these guidelines will enable continuity of content,
quality and design.
All electronic media applications must be approved by the
Global Communications Team.
Contact the Global Communications Team with your artwork
requirements, to request a file in your preferred format or for
guidance.
6.11 Intranet
OurSpace
The use of electronic media within GKN is as important as any
other means of communication.
Our intranet and internet presence is critical to the flow of
communication and maintains our brand values throughout our
organisation.
Adhering to the parameters of use and defined restrictions
outlined in these guidelines will enable continuity of content,
quality and design.
All electronic media applications must be approved by the
Global Communications Team.
Contact the Global Communications Team with your artwork
requirements, to request a file in your preferred format or for
guidance.
6.12
Email signatures
Registered office: PO Box 55, Ipsley House, Ipsley Church Lane, Redditch, Worcestershire B98 0TL, England
This e-mail and any attachments transmitted with it contain information which is confidential, intended solely for the addressee(s) and which may also
be privileged or exempt from disclosure under applicable law. If you are not the addressee(s), or have received this e-mail in error, please notify the
sender immediately, delete it from your system and do not copy, print, disclose or use any part of it or its attachments. Internet communications are
not guaranteed to be secure or free of any virus. The GKN Group does not accept liability for any loss or damage arising in any way from changes to
this e-mail or its attachments which may occur in transmission due to network, machine or software failure or manufacturer or operator error, or from
unauthorised access or interference with internet communications by any third party or from the transmission of any viruses. Any opinion or other
information in this e-mail or its attachments that does not relate to the business of the GKN Group or any part of it is personal to the sender and is not
given or in any way endorsed by the GKN Group or any part of it.
A N Other | Vice President Process & IT | GKN Aerospace Engine Systems Sweden
Dept.1900 - DH2 | SE-461 81 Trollhttan | Sweden
Phone: +46 000 000000 | Mobile: +46 000 000000
another@gknaerospace.com | www.gknaerospace.com
6.13 Videos
Videos
Videos must convey relevant and consistent messages about
our business.
It is important to consistently apply our visual identity to
promote recognition globally.
At the start of the video show the GKN Logo on either a white or
black background.
Size relationship and exclusion zone rules should be observed.
At the end of the video show the GKN Logo and at the close,
the web address www.gkn.com
A faint watermark of the GKN logo in white, can be overlayed in
the top left corner during the video.
www.gkn.com/businessdescriptor
Exhibition panels
www.gkn.com/businessdescriptor
7.10 Exhibitions
Exhibition panels are the only instance where the GKN deep
ribbon is used.
GKN:
GKN:
GKN:
eNGiNeeriNG
eNGiNeeriNG
eNGiNeeriNG
that
that
that
moves
moves
moves
the
the
the
world
world
world
GKN:
eNGiNeeriNG
that
moves
the
world
ENGiNEEriNG
ENGiNEEriNG
ENGiNEEriNG
that
that
that
ENGiNEEriNG
that
movEs
movEs
movEs
thE
thE
thE
world
world
world
movEs
thE
world
GKN
GKN
GKN
isisaisais
global
aglobal
engineering
engineering
engineering
group
group
group
our
our
technologies
technologies
technologies
and
and
and
GKN
aglobal
global
engineering
group
our
our
technologies
and
high-quality
high-quality
high-quality
products
products
products
are
are
are
at
atthe
atthe
heart
heart
heart
ofofvehicles
ofvehicles
and
and
and
aircraft
aircraft
aircraft
high-quality
products
are
atthe
the
heart
ofvehicles
vehicles
and
aircraft
produced
produced
produced
bybythe
by
the
the
worlds
worlds
worlds
leading
leading
leading
manufacturers.
manufacturers.
manufacturers.
produced
by
the
worlds
leading
manufacturers.
EnginEEring that
movEs thE world
Every
day
atatGKN
Every
Every
day
day
atGKN
Every
day
atGKN
GKN
3 3 33
www.gkn.com
Group
Group
Group
overview
overview
overview
Group
overview
www.gkn.com
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drive
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ofof odit fugiati we
we
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help
help
help
thousands
thousands
thousands
we
we
we
deliver
deliver
deliver
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the
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power
power
totomove
to
move
and
and
we
we
we
make
make
make
essential
essential
essential
we
drive
the
wheels
we
help
thousands
we
deliver
the
power
tomove
move and
and
we
make
essential
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and
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harvest
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fly
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exere poritem. Ita ipienis asitaturiam ipsa
exere poritem. Ita ipienis asitaturiam ipsa
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worlds
worlds
worlds
cars
cars
cars
touch
touch
touch
lives
lives
lives
across
across
across
the
the
the
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globe.
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velecerae.
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idelit
ex
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ex es ped et officiam quat.
7.11 Exhibitions
Trade show stands
It is imperative that GKN stands make a real impact, and
reinforce our brand language. Space and approach may vary
widely but ultimately the stand must conform to the essence
of this document. Our logo and colour ways should be used to
maximise interest, they should be used to create a confident
space that aids the team in delivering our message.
The two examples, though very different in terms of both
location and market, emphasise how a clean look creates a
precise and engaging space.
1100mm x 2500mm
(43.31in x 98.43in)
60mm (2.36in)
120mm (4.72in)
8.10 Signage
m (78.74in x 47.24in)
480mm (18.9in)
80mm (3.15in)
Company signs
160mm (6.3in)
ility Name
1234 Street
Address 3m, 2.5m,
Univers
and location:
2m. 45 light 70pt
National Language
70mm (2.75in)
1100mm x 2500mm
(43.31in x 98.43in)
English Language
60mm (2.36in)
120mm (4.72in)
National Language
English Language
480mm (18.9in)
80mm (3.15in)
160mm (6.3in)
Univers 65 Bold 70pt
Univers 65 Bold 35pt
National Language
70mm (2.75in)
English Language
National Language
English Language
m (70.86in x 9.84in)
Flags
Facility Name
Each location must show a GKN flag. The flag consists of the
1234 Street Address
GKN symbol in white with the GKN arrow in Yellow Gold printed
on a Silver Blue flag. 100mm (3.94in)
(7.87in)
If the flag is oriented200mm
vertically,
the GKN logotype must be
positioned so that the
GKN
arrow
is pointing upwards.
100mm (3.94in)
1800mm x 250mm (70.86in x 9.84in)
900mm x 250mm
(35.43in x 9.84in)
100mm (3.94in)
100mm (3.94in)
200mm (7.87in)
200mm (7.87in)
100mm (3.94in)
100mm (3.94in)
900mm x 250mm
(35.43in x 9.84in)
100mm (3.94in)
200mm (7.87in)
100mm (3.94in)
8.11 Signage
Entrance Signs
Entrance signs are white with a Silver Blue band underneath.
The GKN logotype appears in White on the Silver Blue band.
All reproductions of the GKN logotype must be made from
original master artwork and must not be altered in any way.
All text must be in Univers 65 bold or Univers 45 light.
Facility Name
Line two
Facility Name
Line two
Direction one
Direction two
Conference Room
Training Room
Purchasing
Finance
11.10 Questions
This document sets out the key elements of the GKN brand and
how they should be used. If you have further questions around
design or production in relation to branding, please contact the
relevant person below from your division or email
BrandExpert@gkn.com
GKN Aerospace
Sandra Fearon
Sandra.Fearon@gknaerospace.com
GKN Driveline
Sigrid SchulteBeckhausen
Sigrid.SchulteBeckhausen@gkndriveline.com