Consumers Perception About the Downfall in Demand of Omore

Ice Cream
The purpose of this study is to analyze the factors of downfall in demand of ice cream. Your
valuable response in this regard would be highly appreciated. Your response will be kept
strictly confidential and to be used only for research purpose. Please read each question
carefully and circle the response that best matches your opinions.
Hailey College of Banking and Finance
Name:
Semester:

31-35

Please show your level of interest from number 5 to 1(1 for strongly
disagree, 2 for disagree, 3 for neutral, 4 for agree and 5 for strongly
agree) according to your perception about Research Method Course.

Strongly Agree

26-30

Agree

21-25

(3) Others

Neutral

Age: 16-20

(2) Master

(2) Female

Disagree

Qualification: (1) Graduate

(1) Male

DisagreeStrongly

Gender: Please Tick One

1
S.D

2
D

3
N

4
A

5
S.A

The ice cream brand omore, Im very much aware of it.

I used to consume ice cream daily or alternative days.
I usually buy ice cream which is nearly available when Im not at
home.
Other than omore, I would like to prefer any other brand.

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

5
6
7
8
9
10

Weather (winter or summer) doesnt affect My buy decision.

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1
1
1
1
1

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2
2
2

3
3
3
3
3
3

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4
4
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4
4

5
5
5
5
5
5

11
12

Omore use promotional programs to launch the product successfully.

Omore spend big on social media to target general public towards
the brand.
Im had a positive influence of the promotion campaign.
Omore target both children and families
Big spending on advertisement creates good image of the product.
Advertisement persuade me to buy omore ice cream.
The prices of omore ice cream is lower than similar ice creams.
Buying omore is good way to save money.

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1

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2

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3

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4

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5

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1
1
1
1
1

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2
2
2

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3
3

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4

5
5
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5
5
5

1
2
3
4

13
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18

Omore has unique & different taste than other brands.

Omore has competitive advantage through packaging & designing.
I am happy & satisfied with quality of ice cream.
Omore can be replaced by better quality brand.
Overall it is exciting to try different flavors

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20
21
22
23

Price really affects me to switch the brand.

Its trustworthy to buy low price ice cream with best quality.
Selling door to door by using different means make is easily
available.
Omore ice cream is easily available at every small and big market.
I would like to recommend omore ice cream to my friends & family.

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1
1

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2
2

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3

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4

5
5
5

1
1

2
2

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3

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4

5
5

Contact No:
Email:

Thank You Very Much for Your Time and Cooperation