4.

Why do cable and satellite TV companies typically sell television channels in

packages?
Cable and satellite TV companies typically sell television channels in packages
because it helps both the programmers and distributors make huge profit. Also, it
helped them to make profit from both premium networks and non-premium networks
and also, reach to a number of households.
5. What is the consumer appeal of cord cutting?
Cord cutting refers to decline in the number of cable TV viewers and increase in the
viewing of television content online. The consumer appeal of cord cutting is the
convenience associated with online content. Other appealing factors of online
contents are lack of commercials, lower price compared to cable and the opportunities
to binge watch their favorite TV shows.
6. Is pay-TV ripe for unbundling?
As can be seen from the data, the younger demographics tended to watch fewer hours
of traditional television broadcast. Also, there has been decline in the penetration of
pay-TV among households, emphasizing the fact that the bundled content of pay-TV
is not that relevant. Thus, pay-TV is ripe for unbundling.