The Business Plan Project The Business Plan must include the following topics. Introduction The Company
Company Description (proposed new organization)
Type of Business and Legal Structure, e.g., Partnership, sole proprietorship Vision and Mission statements Core Values Business Goals
Management and Ownership
Board of directors Management staff structure
Strategic Plan
External Assessment/Environmental Scanning
Significant factors in the macro environment PEST Analysis Clear statement of the opportunities and threats
Industry Overview and Analysis
The history of the industry Size of the Industry The key players in the industry Porters 5 Industry forces Analysis Competition strengths and weaknesses
Internal Plan Clear Statements of Strengths and Weakness SMART Business Objectives for 5 years
Marketing Plan
Consumer Research and Marketing Strategy
SMART Marketing Objectives Consumer Audit A complete research plan, with methods to be employed for data collection and data analysis must be presented. Identification of market segments Selection of Target Market Marketing Objectives o Product Strategy Product Line Packaging o Pricing Strategy Cost Structure Pricing Strategy (skimming, penetration, prestige) Payments methods o Promotions Strategy Promotions Mix (Advertising, Sales Promotions, PR, Social Media etc.) Media Planning Media Costs
Human Resources Plan
SMART Human Resources Plan Objectives
A brief organizational chart of the business Employee Recruitment and Selection Compensation and benefits