Professional Documents
Culture Documents
Final SDD
Final SDD
Date of Submission:
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Project Guide:
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CERTIFICATE OF INSTITUTE
Date of Submission:
Project Guide:
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Pr
of
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Ingita Jain
(Placement
Officer)
Signature:
DECLARATION
We, undersigned Dhaval K. Prajapati and Deep J. Modi hereby declare that
we have been successfully completed the project report on Marketing of
360 Imaging Solution in Jindal RHM Interactive Pvt. Ltd. and is submitted
by us in partial fulfillment for the award of Masters of Business
Administration (M.B.A.) in the academic year 2016-17.
We declare that this submitted work is done by us and to the best of our
knowledge, no such work has been submitted by any other person and this
project work has not been submitted to this or any other university for the
award of degree. This project report entitled is the outcome of our sincere
efforts.
Dhaval K. Prajapati
Deep J. Modi
Date: ..../..../.....
Place: Ahmedabad
ACKNOWLEDGEMENT
"Perseverance, inspiration and motivation have played a great role in
the success of any venture."
We would like to present this report for Jindal RHM Interactive Pvt.
Ltd, Ahmedabad. We take this opportunity to thank all who have inspired
me during the course of my project without which the successful
completion of project would not been possible. These two months with
Jindal RHM Interactive Pvt. Ltd had been full of learning and sense of
contribution.
We are highly thankful to my college K S School of Business
Management from where we got an opportunity to acquire the training at
the Jindal RHM Interactive Pvt. Ltd for 2 months and also thankful to in
charge Director Dr. M.N.Patel of college who give me a chance to undertake
this project report.
We would like to express my sincere thanks to Mr.Rakesh Panchal
(Founder And Director ) who permitted me for training at Jindal RHM
Interactive Pvt. Ltd and very grateful to M r . Hemak Goswami (Marketing
and HR Head) for providing guidance, support and encourage us during the
project of Jindal RHM Interactive Pvt. Ltd and giving their valuable time.
We express a sense of gratitude to my faculty guide Prof. Ingita Jain
for her valuable guidance, advice and support at a right time in all matter
related to project from beginning.
At last we would thank all staff members and management trainees
of Jindal RHM Interactive Pvt. Ltd who gave us their important time and
knowledge. We are also very much thankful to my family members, friends
& relatives who gave us support for making this cherish able experience for
us.
This project is not the result of an individual effort but it is a product
of collective wisdom.
Executive Summary
We have carried out a project in Google Business View Industry at
Jindal RHM Interactive Pvt. Ltd. in this summer internship project. Jindal
RHM Interactive Pvt. Ltd. is fastest growing Pvt. Ltd. Company of India.
This company has done 2000+ photo-shoots in a single year of time and
revolutionized street-view technology in India. Jindal RHM Interactive Pvt.
Ltd. the name came after the promoter of the company, where Jindal is a
surname of 1st promoter, R stands for Rakesh Panchal (Founder And
Director ), H stands for Hemak Goswami (Marketing & HR Head) & M
stands for Mital Patel. Today, Jindal RHM Interactive Pvt. Ltd. is No.1 in
Gujarat and No.4 in India.
Table of content
CERTIFICATE OF COMPANY_______________________________________I
CERTIFICATE OF INSTITUTE_____________________________________II
DECLARATION__________________________________________________III
ACKNOWLEDGEMENT___________________________________________IV
EXECUTIVE SUMMARY___________________________________________V
TABLE OF CONTENT_____________________________________________VI
INTRODUCTION__________________________________________________1
HISTORY OF GOOGLE STREET VIEW____________________________________2
HISTORY OF GOOGLE STREET VIEW IN INDIA____________________________3
IMPLEMENTATION OF GOOGLE STREET VIEW_____________________________5
DATA CAPTURING EQUIPMENT________________________________________5
COMPANY PROFILE_______________________________________________9
ABOUT THE COMPANY:_____________________________________________10
COMPANY DETAILS________________________________________________11
HISTORY OF THE COMPANY__________________________________________12
COMPANY HIERARCHY_____________________________________________14
VISION, MISSION AND VALUES_______________________________________15
PRODUCT AND FEATURES___________________________________________16
CAPABILITIES AND ACHIEVEMENTS OF THE COMPANY_____________________17
LITERATURE REVIEW___________________________________________18
GOOGLE MAPS | STREET VIEW FOR YOUR BUSINESS______________________19
STREET VIEW ADVANTAGE - GBV+___________________________________19
STEPS FOR MAKING GOOGLE BUSINESS VIEW___________________________20
REASONS YOU SHOULD GET A GOOGLE BUSINESS VIEW SHOOT:____________22
GOOGLE HOTEL FINDER____________________________________________27
BENCHMARKING________________________________________________30
ACHIEVEMENT AND CLIENTS.________________________________________31
COMPETITORS____________________________________________________32
VOX360_________________________________________________________33
DEPARTMENTS OF THE COMPANY_______________________________34
MARKETING DEPARTMENT__________________________________________35
PHOTOGRAPHY DEPARTMENT________________________________________38
TECHNICAL DEPARTMENT___________________________________________38
THE PROCESS CHART OF DEPARTMENT________________________________39
CONCLUSION____________________________________________________40
FINDINGS________________________________________________________41
SUGGESTIONS____________________________________________________42
CONCLUSION_____________________________________________________43
WEBOGRAPHY__________________________________________________44
INTRODUCTION
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2007: Launched on 25 May in the United States using Immersive Media technology.
2008: In May Google announces that it was testing face-blurring technology on its
photos of the busy streets of Manhattan. The technology uses a computer algorithm to
search Google's image database for faces and blurs them. Street View integrated
into Google Earth 4.3, the Maps application on the Apple iPhone, and the Maps
application for S60 3rd Edition. In November, the drag and drop peg man icon is
introduced as the primary user interface element for connecting from Maps 2D view
into Street View's 3D view. When Pegman is dropped onto a particular set of
coordinates in Google Maps for which Street View data is available, Street View
opens and takes over the whole map window.
2009: Introduction of full-screen option. Smart Navigation introduced allowing users
to navigate around the panoramas by double-clicking with their cursor on any place or
object they want to see.
2010: Indoor views of businesses available. Google invites users to contribute
panoramas of their own using gadgets with Android 4.2. Google highlights usercontributed panoramas with blue circle icons on Maps. The company also created a
website to highlight places in the world where one can find them.
2013: Business interior views are shown as small orange circles. Businesses such as
shops, cafs and other premises can pay a photographer to take panoramic images of
the interior of their premises which are then included in Street View. Google sets up
program to let third parties borrow the Street View Trekker (a backpack mounted
camera) and contribute imagery to Google Maps.
2014: Street-level imagery from the past can now be seen, if available for a given
street view.
2015: A partnership was announced between Street View and the environmental
monitoring company Aclima. Cars began carrying sensors to detect pollutants such as
nitrogen, ozone, and particulate matter. In October, support for Google Cardboard was
announced allowing users to explore street view in 360 degree virtual reality.
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On May 26, 2011, Google announced that, in India, capturing of Street View images
in Bangalore, the capital of the state of Karnataka, had started. However, Google
Street View was banned from Bangalore on June 20, 2011.
Some of the historical places of India where Google had provided the street view and
the list of those places are as follows.
Region
Major cities/areas
Andhra Pradesh
Telangana
Bihar
Delhi
Uttar Pradesh
Gujarat
Ahmedabad (Sardar
Patel
Pavagadh
Archaeological
vav),Dholavira (Harrapan sites)
Karnataka
Manipal (Manipal
Institute
Technology), Bangalore (Wonderla M.
Stadium, Nrityagram, some parks and
spots), Pattadakal, Mysore Palace, Mysore Zoo
Odisha
Madhya Pradesh
Gwalior (Gwalior
Fort), Vidisha (Udayagiri
Caves), Khajuraho (Lakshmana Temple)
Maharashtra
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Punjab
Jalandhar (Lovely
University), Amritsar (Harmandir Sahib)
Rajasthan
Tamil Nadu
Uttar Pradesh
Various
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Professional
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COMPANY PROFILE
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Company Details
CIN
U74300GJ2013PTC073606
Company
Name
Company
Status
RoC
Active
RoC-Ahmedabad
Registration
Number
73606
Company
Category
of Private
Date
of 18 February,2013
Incorporation
Age
Company
Activity
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of 3 years, 5 month
Advertising.[Printing of advertising material is
classified in class 2221, Market research in class
7413, Public relations activities in class 7414, Direct
mailing activities in class 7499, Production of
commercial messages for radio, television and film
are classified in the appropriate class of group 921].
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Rakesh Panchal
(Director)
Fine Arts graduate from premier institute of India, Founder and Managing
Director of Jindal RHM. He has a passion towards Branding, Online Media and
Imagining solutions. He is takes care of Strategy, Work Methodology, Client
Relations, Marketing, Digital Internet Marketing, all other management
functions of Jindal RHM and previous companies.
Rakesh Panchal has a track record for customer centricity, passion for
excellence and rigor in execution. He has proven to be a transformational leader
and has been instrumental in turning around the various businesses that he has
spearheaded.
He strongly believes that innovation that is relevant to business will
always have demand be it downturn or times of growth. He has comes with an
exhaustive background of work experience with giants such as Accor, Pride
Hotels, Leela Hotels, Sarovar, Sahara Star, Atlantis the Palm, etc.
Fine arts graduate from premier institute of India, Founder and Managing
Director of Jindal RHM. He has a passion towards Branding, Online Media and
Imagining solutions. He is takes care of Strategy, Work Methodology, Client
Relations, Marketing, Digital Internet Marketing, all other management
functions of Jindal RHM and previous companies.
Rakesh Panchal has a track record for customer centricity, passion for
excellence and rigor in execution. He has proven to be a transformational leader
and has been instrumental in turning around the various businesses that he has
spearheaded.
Company Hierarchy
HMTR B P
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ah o e o g
kn l r s
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Ph E i p
GaP h c
t e
ot a r
s
en s l '
wT l c
e
ah e a
ma m
m il
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e
p
e
n
x
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v
m
e
n
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l
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Mission
We provide a mutually supportive and smart solutions and services that
emphasize quality at every level of service delivery. We are committed to
deliver support services to enable our clients to accomplish business excellence.
Values
We have adopted the following key values that strengthen our commitment to
quality and service initiatives. Our values reinforce our effort to make our
services more customized and our support more meaningful. Our challenge is to
maintain our values in every service effort.
Store finder/locater
Smart Navigation layer on GBV(GOOGLE BUSINESS VIEW)
Popup of Text/Images layer on GBV
Online Strategy
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Capability:
Achievements:
Jindal RHM Interactive bagged the prestigious Award in the category Excellence in
Quality Awards (99% QC Pass Rate) for the year 2013 from Google.
Won title of Top performing agency of the month 6 times a year.
Google has conducted a customer feedback survey on August 2013 and Jindal RHM
Interactive got the Most positive client response.
Jindal RHM is only agency in INDIA who got silver certification from Google.
Jindal RHM Interactive tops the overall numbers for Google Business Photos -Trusted
agency with close to 2000+ photo shoots within a year covering 50+ cities and almost
all the categories of business.
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Literature Review
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deliver
more
than
just
your
Street
View
tours.
The Google Street View program is already an amazing opportunity for business
owners. For just the cost of the photographers time to shot and publish your
tour, you get an incredible marketing tool, hosted for FREE on Google Maps,
and showcased directly in search results and Google+ Business Pages.
There are no monthly costs, no CPC charges.
But we don't stop there, we also provide:
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How quickly the car's three lasers reflect off surfaces tells us how far a building
or object is, and enables us to construct 3D models. When you move to an area
in the distance, the 3D model determines the best panorama to show you for that
location.
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Potential customers, clients, or patients want to know what your place looks
like. If its a nice environment, it can be a selling point. But even an
dingy little hovel can have a certain charm, and its usually wise to let people
know what theyre in for
The photo shoot may encourage more people to click through to your Places
page or website. It shows up in your knowledge graph and in the Maps tab.
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The See inside view is front-and-center when you view the Google
Places page on a Smartphone. (Its even more prominent than it is on
desktop.
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Someone else is taking the time to take photos. That saves you time
especially if youre picky about your photos. To take good photos is rarely
quick or easy, because its a numbers game.
You can reuse the still shots elsewhere on your site and on your nonGoogle business listings. You own the photos for good. You can do
whatever youd like with them. And if you dont have a good cover photo
yet, maybe you just found one.
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It can be the start of a quid pro quo with your photographer. Google Trusted
Photographers often have other online-marketing skills, so especially if you
like the photo shoot and them personally you can probably get their help in
other areas. Its also possible you could get a link and/or a citation from the
photographer.
Google seems to have plans for Business View. Its been around for almost 5
years now which is about 68 in Google product years.
Its getting phased in, not phased out. In the Google My
Business rebrand / facelift they put a pitch for it right at the top of your
dashboard (unless youre a service-area or home-based business).
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GOOGLE HOTEL FINDER Discover the potential of visually rich 360 virtual tour on
Google Hotel Finder Enrich Enhance Expand
To take Hospitality industrys business to next level by Informing, Inviting and Inspiring
Global Audiences through Advanced, Appealing and Aesthetic Visual Content of Hotel
Properties. Asias first and Indias only full-fledged imaging solution provider.
Googles Hotel Business View (HBV) is a new-age presentation technology which is all
set to revolutionize hotel industry. HBV will allow visitors to virtually explore the hotel in
the same way as if they were right there.
It gives more refreshing, realistic and relevant view to the visitor to experience. HBV
would be further displayed on Google search, Google hotel finder, Google maps &
Google+ when a visitor is searching for any hotel. Whats more, these virtual tours can
also be embedded to your hotel websites.
And thats not all it can also be clearly viewed from almost any modern-day gadgets
-computers, Smartphone and tablets. Which means more visitors, more bookings? Jindal
RHM can help your hotel become HBV-ready and take advantage of this promising
technology. Google Business View Hotel
Engage travellers with Google Hotel Business View and inspire them along the path to
Booking Hotels Business View appeals to the broadest segment of your target audience. It
captures attention and provides something of value to the viewers.
User experiences that will change from have seen into have experienced and its builds
the viewers trust and establishes your brands credibility. This content improvement of
your online marketing and educates viewers on the benefits of what you are selling and
provides clear call to action for purchase.
This content providing value to the audience and that encourage spreading the world and
instant experience of your properties all over the world. Awareness Consideration
Conversion Advocacy Inform Invite Inspire
Hotels most decisive information is displayed right on Google Hotel Finder. Reviews,
Snapshots, Amenities, Booking info and Walkthroughs that take visitors virtually with
them and explore any part of the hotel they want to see.
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From the lobby area to type of the room/suite they want. From restaurants to spa and
banquet. And everything else that help visitor take an informed and quick decision. Most
importantly, Hotel Business view help accentuate your hotel details on Google Search
Results, Google Maps and Google Plus also.
Google Hotel Business View, Google Hotel Finder Hotel Finder Search Result Google
Hotel Finder Hotel Page Display Google Hotel Finder 360 Walkthrough, Google Search
Google Search Result on Mouse over, Google Search Direct Hotel Search, Google Maps,
Google Maps 360 Walkthrough, Google Plus
With 2000+ photo-shoots within a year covering 50+ cities and almost all the categories
of business we are renowned as the most trusted Google Business Photo agency. Bagged
the prestigious Award in the category of Excellence in Quality Awards (99% QC Pass
Rate) for the year 2013 from Google.
Won the title of Top performing agency of the month 6 times a year. Most positive
client response as per customer feedback survey conducted a on August 2013 by Google.
Overview: See a snapshot of the hotels most pertinent information, such as owner's
description, virtual tour, photos, average user rating, number of reviews and hotel class.
Rooms: See the available type of room, type of beds, Number of bed room in suite,
maximum occupancy, view available from room e.g. lake, sea, city etc. along with rates
of selected date and compare prices on different dates.
Amenities: View highlighted amenities available at the hotel such as Free Breakfast, Free
or Paid Parking, Free or Paid Internet.
Reviews: All reviews of the hotel written by Google users. Any users contribute a review
by clicking on write a review.
Visual Content: You can take a walkthrough of hotels such as Lobby/outside area, all
type of Rooms, Restaurants and Bars, Pool, Spa, Gym, Banquet and any special area
like Beach/Club Lounge. Google Hotel Business View can help makes it easier to
every stage of the Hotel Booking
90% of information transmitted to the brain is visual. Visuals are processed 60,000X
faster in the brain than text. 60% of consumers are more likely to click on a business
whose visual content appear in local search results.
Rich media content (video, virtual tour etc.) on landing pages increase average page
conversion rates by 86%. Post with visual content on social media sites receives 94%
more page visits and engagement.
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Visual content show your property without telling about them. In todays fast-moving,
online media-centric world, visuals are easy to understand, eminently sharable, and
evoke emotions that are much harder to do with words. Visual content express ideas
quickly in a snapshot.
Rich media content (video, virtual tour etc.) is allows viewers to make their own
decisions without feeling pressure from anyone. Virtual tour is breaks through the
overwhelming clutter of online content. 67% of consumers consider clear, detailed
visual content to carry more weight than hotel information.
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BENCHMARKING
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Competitors
Following Are the Competitors For our company in Gujarat.
Mainly the VOX360 is our competitor company and rest are the
freelancer photographer. And the detailed information about the vox360 is as
follows
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Vox360
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.Werac1Clint2MhDvpy,60-3ofm4Abk(qudsg)
Marketing Department
Here in marketing department Mr. Hemak Goswami and his brother Mr.
Chitrak Goswami are the heads who has guided us during the internship.
There were mainly 2 kinds of the sales strategies used for the bringing the
clients and providing them the best of our work.
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During the internship we have mainly focused on the 1st Strategy where
we our self have to target the potential clients by searching on the web portals
like www.google.com, www.justdial.com, www.zomato.com, etc. where we can
easily get knowledge about existing as well as the newly opened automobile
showrooms restaurants, clothing stores, pet stores, specialty clinics, hotels, etc.
After searching these we make contact with the main decision maker
person or in bigger scale unit the concern person who takes decision of
marketing and branding. We individually meet to the client by ourselves and if
there is a need we also ask Hemak sir or Chitrak sir to come with us.
When the client gives us the confirmation we make an agreement
containing details of the client like: Date, Business Name, Business Address,
Concern person name, Concern person phone no, Contract Amount, Sign of the
person as well as our marketing executive.
Example:
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Photography Department
Here the photography department is handled by one of the heads of the
company whose name is Mital Patel. There are 6 professionally trained and
Google certified photographers team in this department. Their works starts
when the executives of marketing departments send them the details of photoshoot on mail. They also have to take follow-up of the client before photo-shoot
for the amenity/area/venue where the photo-shoot is to be done is ready or not.
Then they reach to the mentioned place and do the panoramic
photography or other imaging solution which the client requires. As per the
terms and condition built by the company they also have to collect the rest of
the payment on the completion of their work.
They submit the photography to the technical department and further
process takes place of the editing and creating walkthrough.
Technical Department
The technical department is the final and the most important department
of the company where all the technical work of collecting images, editing,
creating walkthrough, uploading on Google maps, etc takes place. The
department is headed by the Founder and Director of the company Mr. Rakesh
Panchal.
The technical department also provides technical support to the clients
like registering the clients business on Google, listing on Google map, Google
Ad-words, etc.
In the last week of internship we also had an experience of this
department and learnt many things like how to make the GBV from the normal
panoramic images, how to make listing of business in Google map, etc.
The total process from confirmation of client till the uploadation of their
business on Google takes 15-20 days of time.
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1
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Conclusion
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Findings
Jindal RHM Interactive Pvt. Ltd. is a well known and organized
company.
The current market position of the company is No. 1 in Gujarat, No.4 in
India.
The company is facing tough competition in Ahmedabad from the rival
company named VOX360 but other than Ahmedabad the markets of other
cities are still open. Hence, the company can further grow and have a
great list of clients in future time.
Jindal RHM Interactive Pvt. Ltd. provides good opportunity to the
freshers in marketing field and makes them learn the market situation and
how to face the prevailing market competition.
Many Freelancer photographers are prevailing in the market but the
quality of work done through Jindal RHM Interactive Pvt. Ltd. is far
better than them and there is no certainty of their work would remain on
Google on permanent basis or not. But Jindal RHM Interactive Pvt. Ltd.
gives surety for the same.
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Suggestions
Jindal RHM Interactive Pvt. Ltd. should have to improve their website
and put some latest examples of their work so that client spent more time
and get attracted from the company.
Though the company is on the top position but still they have to work
with more focus and get in to continuous touch with their past clients so
that they can have their future projects shared with them.
They also have to target the cities where no work or lesser amount of
work is done by the other competitors so they can have more expansion
in terms of the work.
Jindal RHM Interactive Pvt. Ltd. is doing within the country even they
have done some work outside the India, but still if they wanted to grow
they have to look for other countries too where the reach or availability of
other competitors is nearly zero or negligible.
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Conclusion
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Webography
https://www.google.com/maps/streetview/trusted/
http://www.jindalrhm.com/
http://www.vox360.com/
https://www.google.co.in/maps/streetview/
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