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How would you define a luxury life?

The Websters NewWorld dictionary defines luxury as the unusual intellectual or emotional
pleasure or comfort derived from a specific thing, something producing pleasure or comfort, and of
course, the use and enjoyment of the best and the most costly things that offer the most physical
comfort and satisfaction.
Merriam Websters dictionary defines it as a condition of abundance or great ease and comfort:
sumptuous environment lived in luxury; something adding to pleasure or comfort but not
necessarily one of lifes luxuries.
The above definitions notwithstanding, there is a twist to the definition of the word luxury. The
new definition focuses on easily attainable aspects of luxury namely Quality and Comfort. So, it is
not strange to find people defining a luxury lifestyl e based on these parameters. Manufacturers of
high end goods have noticed the new definition of luxury and have latched on to the trend by
producing goods that provide quality and comfort at the same time.
A luxury lifestyle has been defined differently by people, using the following:
Production on a Mass Scale
Big name luxury brands are coming out with affordable versions of their expensive items. This
makes it affordable for more people. Such luxury items include some handbags, shoes and
accessories. Even car manufacturers are not left out. Mercedes Benz has, over time, come out with
less expensive versions of their cars. So, one sees that even though the brands are big names,
people can still enjoy the better-quality products. Some people have pointed out though that if
luxury is mass, it should no longer be considered a luxury. Louis Vuitton, for example, is regarded as
a middle-class brand in some parts of Asia.
As a State of Mind
For some people, luxury is a state of the mind. They argue that a luxury lifestyle goes beyond the
ownership of luxury goods. It goes hand in hand with appreciation, attention and enjoyment. A
lifestyle of luxury would involve how people experienced the things around them and the things
they do every day to make their lives more luxurious.
Desire for Better Quality
People are going back to buy quality and with quality comes comfort. This comfort lies in the
material used which in turn affects the feel, the experience and the knowledge that the quality
bought last longer and retains its value. Depending on the type of product, sometimes the value
appreciates with time.
What do you think? What is your definition of a luxury lifestyle? Do you agree with the definitions?
The Peoples definition of a luxury lifestyle continues to change as brands expand their markets and
emerging markets make more demands for luxury goods, services and experiences that provide
both QUALITY and COMFORT.

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