MULTIMEDIA ” UNVERSITY STENTING MULTIMEDIA UNIVERSITY FINAL EXAMINATION ‘TRIMESTER 2, 20132014 [BAE 1044 — ENGLISH FOR BUSINESS COMMUNICATION (All Sections) 19 FEBRUARY 2014 2.30 pam. ~430 pam (Hours) INSTRUCTIONS TO STUDENT 1. This question paper consists of BIGHT printed pages with sections. 2. Answer ALL questions 5, Shade your answers foe Seetlons A and B onthe OMR sheet. 44, Write your answers for Seetion C and Seetion D in the Answer Booklet.nario __snot stron susnass comsnacaron __1peuanvaue MULTIPLE CHOICE [20 MARKS} ‘Answer ALL questions inthis section. SECTION Instruction 1. list is sitting in elas analyzing bow well she understands the lecture. Elissa is communicating ‘A publicly 1B. impersonally ©. interpersonally D intapersonally 2. Which ofthe following statements best describes parlanguage? A. tsmain component is body language BB. involves the speaker's choice of words CC. Itexiss beside language and interacts with it D__Itean create a distinct impression ofthe speaker. 3. Which ofthe following is NOT a characteristic of non-vertal communication? enriches the verbal communication proces. includes meanings transmitted through facial expressions. It does not make use of oral processes, speech, or formal language. Itisinsignifiant and should be ignored inthe process 3f explaining and predicting behaviour, cpee 4. There are many barriers in communication. Effective eomnunicetors overcame the rain barriers by speaking, wing, Hstening and reading arranging words according tothe rules of grammar using non-verbal communication to support and lary verbal messages seating messages carefully, minimizing noise in the transmission process and facilitating feedback papp 5. Allof the following ar guidelines fora chtirperson to fllow in meetings EXCEPT ‘Surnmarize periodically Aiscourage side conversations make sure all participants know the scope ofthe group's power require each participant to express his of her opinion on major issues cope 6. Lucy is carefully reading ber boss's e-mail message to determine what he wants her todo, She i involved inthe part of the communication process. ‘channel ‘encoding ‘coding feedback coeP Continued.agua __to.sstronusnasscommnocanion _1 gun 7 u "Towards the end ofa lengthy lecture, your mind starts te wander and think about ‘what your options are for lunch immediately after class. This interruption to the :model of communication i referred to a8 A physieal B. physiological C._ psychological D> social context, Which ofthe following would be considered as an example of someone using haptic ponverbal communication? ‘A. Jane tsps Mia on the shoulder to gether attention B. Anna moves away from Jane to inerease her personal space C._ Tony wears a nose ring, one earring, and tight t-sirs because he thinks they ‘make him look sexy 1D Anna arsives early to her job interview to show her prospective employer that she isa responsible person Constantly testing the limits of your company’s dress and grooming standards sends aastong signal that you ‘A. area strong advocate Tor worker's rights B. donot understand or respect your company's culture Care a creative and independent thinker who is likely to generate lots of ‘suecessfl busines ideas 1D. represent the leading edge of a new generation of enlightened workers who will redefine the workplace according fo contemporary standards Which of the following is an effective way to maintain the “you” attiude when crafting negative messages? ‘A. Make it clear that you don’t enjoy giving out bad news, implying it without really coming out and saying it directly BL Show respect forthe reader by avoiding negative, accusatory language and emphasizing positives whenever possible. C. Shovr respect for the reader hy ‘soft peddling’ the negative news, implying ‘without really coming out and saying it directly. D. Make sure the reader clearly understands that he or she recognizing a mistake i fist step toward improvement, at aul; after al, All ofthe following statements regarding chronemics, othe use of time, ate true EXCEPT. ‘the way time Is divided is an indication ofthe valve phced on it person can communicate nonverbally by being on tie or being late the degree of contol a person has over time changes wth age and status across cultures, the atiude towards time is more uiversal than the attiude towards touch peee Continued .agin __protanirosaustusscomaniranoy eeu as 12. 15, 16. 1. ‘You have been committed to project completion dated I of April. However you Ihave developed a reputation for missing deadlines for projets you manage. Which ‘of the following statements would do the best job of helping to rebuild your cre? ‘A Tope that we will complete the project by 1 of Apri B.Wewill not be fooling around this time; we willbe finished by Apail 1 ©. [plan to work exta hard this time to make sure we will mest the I" of April deadline, 1D. After analyzing past projets, 1 now realize that failure to clarify project objectives up font created significant delays down the line. In order to meet the I" April deadline, Iwill make sure to clarify the objectives as Soon asthe team assembles, Which ofthe following should you NOT do inthe close ofa jab interview? A. Show enthusiasm forthe job. B. State why you are a good match for the job C._ Give a final explanation forthe weakness tat you ave 1D. Ask te interviewer when the company plans to makea hiring decision. ‘Which ofthe following is an example of nonverbal communication? A. A phone cal from an attomey oa client. B.A company logo designed to project the orzanizaton’s image. CC. Anonline blog where employees in different cities ean sare ideas, D. An email message reminding employees ofan upcoming staff meeting Using one's own valves, beliefs ideas, and expectations to assign meaning 10 sounds and words is called inthe listening proces. A. receiving B. evaluating (C.intenpreting D. analyzing ‘A resume is different from a job application letter in that it ‘A. explains controversial material ina positive way Buses short parallel phrases and sentence fragments CC. shows thatthe job candidate as knowledge ofthe orgnization 1D. is adapted tothe needs ofa particular orpanizaton rater than toa position Secondary research is seneraly used as unpaid research generally used after primary research generally use before primary research generally used atthe same time asthe primary researc soep Continued . a7atuou ____enousuronmusnsscosunacanod i esmuagvanie 18, 20. ow should you respond to the request, "Tell me about your accomplishments or abilities?” ‘A. Briefly list the jobs you have held throughout your career, highlighting the ‘progression in jb titles and compensation. 1B. Quickly summarize educational degrees or cerificates then state your prior job tiles and employers in chronological order. C. Emphasize your streagths wherever you have them, being sure 10 include people skills, job knowledge, and the tools you have letraed to use 1D. Deserbe the accomplishments or abilities that would be of the most value to the employer and give specific examples of having before used them. Which of the folowing would be the BEST strategy t follow in the opening paragraph of a memo announcing the decision to upgrade al ofthe computers in the sales department? ‘A. Stress thatthe decision has been made to benefit the employees. 1B. State that the computers willbe replaced and give the date when the new ones ‘wl be replaced, C. Explain the reason forthe decision so. employees willhave the necessary ‘background to understand the decision isele D. Build goodwill by apologizing for the fact tat employees will be inconvenienced because they will have to back up all tei data. ‘Why is it important to anticipate objections when planning and waiting persuasive ressages? A. You are legally required to anveipate objections wen planning and writing persuasive messages. B. By anticipating potential objections, you have the opportunity to address them ina persuasive manner before the audience sets ons frm no answer, By anticipating potential objections, you have the cpportunity to explain to audience members why they ae viewing the situation wrongly. D. By anticipating potential objections, you can explain to the audience all the negative consequences of accepting your message. Continued.afios __enotasuene muses conmsnacanon __1 renuan.4 SECTION B: TRUBFALSE [10 MARKS} Instructions : Answer ALL questions in this section. Shade (A) if the statement is TRUE and (B) ifthe statement is FALSE. 21. Without the face to face element of communication, you lose body language cues sch as someone crossing their arms indicating a barrier between you, averting their ‘g17e to indicate disbelief or touching thir fae indicating deceit 22. An executive summary should include only the findings rather than the purpose, conclusions, and recommendations ofa report 23. Working asa team and being able wo identify individual responsibilty i @ potential means of limiting the feeder effect. 24, An email is a better channel choice if you need to smocth over disagreements or convey enthusiasm, warmth, of other emotion. 25. Coca Cola and Pepsi produce primary data when they stage ast test and record the reactions of consumers, These same set of data become secondary after they have ‘ben published anda reporter uses them in an rele about soft dink. 26. Atameeting, under ‘matters arising’, any action that has been taken in response to ‘he previous mecting should be reported and any disputes pertaining to it can be reopened, 27, Selfreflection, plaming, interpreting ideas, and taking time to think ate features of inrapersonal communication, 28, In drafting a negative performance eview, you not only give the employee feedhack ‘on past performance but also help the person develop plan to improve future performance 29. If people at your firm tell you that you have a great speaking voice because during your sales presentations you expressed your feelings by making your voice higher ‘or lawer, they are referring tothe vocal charsteristie known as fempo. 30, When attending an interview, dessin an eye catching sty that will make a lating Impression on the interviewer. 31, Inthe workplace you can send positive nonverbal message by being on time for meetings and appointments, staying on tasks during meetings, and giving ample time to appropriate projects and individuals Continued. =aatin __enotastronusoassconmsanicanon __ puny ae 32, Eneoding and decoding process occur when a parent talks oa child whose eyes are closed and whose ears are covered by stereo headphones. 33. A manager who creates an open office space with few partions separating workers esks seeks to encourage an unrestricted flow of communication snd work among 534, Passive communication is conveyed t others by a hesitart, tentative voice with an spologetic tone. An example of what a passive communicator might say include, “Go ahead with Sean’s recommendation. My idea wasn't hat good anyway”. 535. An ethical persuasive message shows the readers how sn aetion or product will benefit them but does not try to persuade them with exaggerations or false promises 36. Withhoding crucial information is a vital strategy when an organization ‘communicates with the public in order for a company to avoid its reputation from being tarnished, 37. A resume’s structure can vary to suit the professional status and experience of individual candidates, though the common elements of all CVs are generally as follows: personal details, education, life experience, references, and personal objectives. 38. Decoding can he disrupted either internally by the receiver's lack of attention to o¢ bias against the sender or it can be disrupted extemally by loud sounds, illegible ‘words or emotional reactions o certain terms. 39. Computer technology has been so well integrated into our 2ersonal and professional lives that concems about the ability to oyeate team spirit without face-to-face meetings is declining, 40. Subordinate employees describing progress in completing tasks, reporting roadblocks encountered, and suggesting methods for improving efficiency form the ‘downward flow of communication of an organization. Continued. = a‘mano __encausuzonsusnessconnmuucanioy __ remus SECTION C: CASE STUDY [1S MARKS] Instructions: Read the following case and answer the questions hat follow: Miriam is a graduate ofa local businesé school and is curently looking fora sles position in women’s feshion, At the moment, she is frustaled with the job-atting ‘process. So far, she has sent out 12 resumes with letters of appl.cation that have resulted in Give interviews with local employers. She believes she has done very well in the imterviews but so far thee have been no offers ‘As a result, Miriam goes to her best fiend and seeks her vee. Her fiend wants to know the questions asked during Miriam's interviews, how well Miriam responded, the questions Miriam asked, and what se wore to the interviews ‘Miriam indicates that she answered all questions honest. For example, when the inerviewers asked what she would like to be doing five years from nov, Miriam responded that she wanted 10 have her own dkess boutique. She also brought up in all her interviews that she is engaged and that her fiancé will graduate from a Tocal university in few months. Miriam goes on to say thatthe interviewers were very thorough, that she had been nervous, and that she did not ask any questions. ‘She furtuer says that she wore the same ‘ype of clothing she alway’ wear to classes —jeans, a shirt or sweater, and heels 1 Explain three mistakes dane by Miriam in handling her interviews. (3 marks) Suggest ways for Miriam to overcome her mistakes above. (marks) © Miriam should doa thorough preparation prior to attending a interview. Doser three suitable preparations for Miriam to conduc, n oder to improve her performance during an interview? (marks) Continued.socio __evousron snessconmanacanion __1 uaz SECTION D: WRITTEN COMMUNICATION [15 MARKS] Instructions : Write an e-mail of about 200 words based onthe situation below, You have reecived an email below from Elina, Ine cdmpany, one of your lien, informing of a vist by the company’s President. The purpose of the visit is to discuss further mutual cooperation between your company and Etlina’s company. Reply to the ‘email to give the requited details, You may also give other information about accommodation, itinerary ofthe visit or any other relevant infermation, You may invent ‘necessary information. Ele Gat or vert Famst Too Tube ndow tp Gand 0 Rf dF Bouton. = om Baron... LsteNéenan Bren. verdes mc. ex. Dee Me, Mapes, ‘As pot our calor contersation, | am viting to chedule an appoint fr our ampany's Preset, Ms. Nuale who is coming fom Now Yorkon December 3 ‘Would any tee be convenient Between December and Deceter 7? |swould appreciate you eng me know ae scan a possible the exact date an time 50 that wa could continue planning Me. Nua ae ‘wath best regards, Leslie Nidelman = 215 Ridgeway St New Orleans, LA 70170, tel 604) 532 779; fox: (6D 6327732 Irdsimangerina org, warm erinsine.com sBae Ls” oe End of Paper