Objective - Analyze market opportunities to enter for a new entrant in Tissue Paper Hygiene and

Hygiene Liquids Category for India market

QuestionnaireSECTION I: General Information about the Market

Briefly describe the product and idea?
a)
b)
c)
d)
e)

What is the new technology/USP/innovation of the product?

What is the target market (who will be buying/using your product/service)?
What is the estimated market size (rupees and units if known)?
What is estimated market growth?
What are the key market trends and what is driving the market?

SECTION II: Competition

For each of the competition type listed below, please describe what is their product/strategy and what
stage their product is in i.e. development, production, on the market
a) Who are the direct competitors?
b) Who are the indirect competitors?
c) Who can be potential future competitors?
SECTION III: Competitive Advantage
a) What is the competitive advantage of the product with respect to competitors?
b) What are the barriers to entry?
c) How are you protecting your Intellectual Property?
SECTION IV: Industry Trends
1- Concentration (rivalry among competitors)
a)
b)
c)
d)

Many firms
Few firms
Two firms
One firm

2- Entry and Exit Barriers (Threat of new entrants and substitutes)

a) No barriers
b) Significant barriers
c) High barriers
3- List factors that affect industry growth?
4- Are there any governmental and/or legal regulations?
5- Is the industry sensitive to economic fluctuations?
6- What are the challenges to market growth?

7- Who are the key vendors in this market space?

8- What are the market opportunities and threats?
9- What are the different product variants and packaging?
10- What Industries the product is used and of which variant?
11- What factors influence consumer buying?
12- What are the consumer usage habits?

MARKET RESEARCH QUESTIONS

What would you like to know more about the research of the product and India market?

Project Milestone
29th
Aug
5th
Sept
12th
Sept
17th
Sept
21st
Sept

Market Study; competitors, price, market share, consumers from secondary data source
Primary Data collection: Store Visit, Distributor visit, Consumer purchase behaviour & habit
Data Analysis and interpretation
PPT presentation along with recommendation to be completed for review and changes
Final Presentation to Sales Excel Management and Project Submission