Register Number: Nameof the Candidate 2747 B.Sc. DEGREE EXAMINATION, 2008 (FASHION DESIGN) (TMIRD YEAR) (PAPER -XXVIIL) 303, RETAIL MARKETING AND VISUAL MERCHANDISING (Common to B.Sc. Textile Design ) (Including Lateral Eniry ) May} [Time :3 Hours Maximum : 60 Marks SECTION-A. 1. State True or False (5*2= 10) (LOGO is compulsory for al! product. i) Grading of a product means divi product according to colour, size ete. (Gi) The quality product should be costly: OLD QUESTION PAPER{y) The product lifecycle occurs only once, (¥) The final decision is taken by the ‘manufacturer in marketing, Define any ONE 6) (a) Brand Equity (b) Display Calendar. SECTION-B (3 *5=15) Answer any THREE of the following All questions carry equal marks (@ What are the strategies in Organizational procers ? Gi) Whatare the responsibility of retail buyer? Gi) Whatare the Furetions of packain.? (iv) Whatare retail mix ? (v) Whatis V.M and Explain its basic rules? 3 SECTION-C (3 «10=30) Answer any THREE of the following All questions carry equal marks () Desetibe the clement ofa business system, (i) What are the different stages in buying decision process? (Gi) Explain the product life eyele with a help of ‘diagram, (iv) Explain the qualities needed for a visual merchandiser, OLD QUESTION PAPER