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Something interesting:
Each wave is successively bigger than the
previous onemore users, more spending and
generally more risk.
Old companies go away and new companies are
ushered in with each new wave. The BUNCH,
Compaq and now Sun Microsystems have all
basically disappeared as IT vendors.
The names listed for each wave could be replaced
by company names that were leaders of their
respective eras, namely IBM, Microsoft (and Intel),
Cisco and now Google.
?????Disruptive Innovation
Waves of innovation in IT
Your
thoughts ?
Technology as a Competitive
Advantage
Proprietary Technology Defined as a
technology that can be owned actually or
effectively by one company.Example:
Pharmaceutical Company: Patent on
Compound
Infrastructural Technology Defined as
technology that can not be protected and
in contrast to proprietary technology is
worth more to the economy as a whole
when shared. Example: Railroad or
Electricity
IT is considered an infrastructural
Commoditization of IT
Greatest IT Risk?
Overspending
As costs fall, new capabilities rise and business increases reliance
on IT companies continue to invest resources towards large
investments from big hardware and software suppliers.
Meanwhile
Vast majority of business PCs rely on a few simple applications.
Applications are technologically mature.
Applications require only a fraction of computing power.
Corporate networks are storing invaluable information.
Summary
IT is an Infrastructural Technology (no longer proprietary)
Vanishing Advantage for Corporate Sustainability
IT Has Become A Commodity
Standardization/Highly Replicable
Delivery Channel
Rapid Price Deflation
Focus IT Investments on Risk more than Strategic Advantages.
Greatest IT Risk is Overspending.
To Avoid Overinvesting in IT:
Spend Less
Follow, Dont Lead
Focus on Risks, Not Opportunities
(Gartner 2016)
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Getting uniqueness
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The key question: Why this idea has not been marketed yet?
How many people would be interested in a product/service resulting
from the idea?
Why people should pay for it?
Why this idea has not been marketed yet? Or may it had been and
failed?
Why it is to be me to succeed with this idea?
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