Szymon Kapustka

Unit 30
LO2
Submission 2

Defining My Target Audience

My Target Audience(Primary Audience)

My target audience is group of 16 21 year olds, both gender.

The socio- economic class of my target audience would be E
C1 class. The primary target audience for my PSA video are
people that are wanting to help another human being like
their friends or even a classmate with issues like suicide
thoughts, depression and etc. In addition these are the people
that care about others and that they are not arrogant. These
are the people that have feel of responsibility for taking care
of somebody. Also this PSA will further educate the people
that are already aware of this issue. I chose this target
audience because my PSA will be published on YouTube and
aired on TV. This target audience are spending most of their
free time on or especially on YouTube.

My Target Audience(Secondary Audience)

The secondary audience of my PSA will be people with

suicidal thoughts and depression to maybe open their mind
that there are many people around that want to help them.
Moreover, this target audience includes the same age range
and gender as primary audience. So this would make them
feel like they are not alone with this issue. My Target
audience consists of people that want make a change in
persons life and they can do that by act when they see
someone they know depressed and emotional at times.

Character Audience Profile

Name: Jake Normann

Age: 20

Occupation: University Student

The UK Tribe category: Metaller

Interests: Heavy Metal music, He enjoys

to help his friends and other around him.
He plays guitar and doing sketches. He
loves to attend lot of different live gigs
and he priorities friendships.

Ideologies: Were all family in this world

and we should take care for one other,
We all have our ups and downs and
When you see someone of need of help
dont ignore them